实体书英文

He need give up none of his projects, and life still was in his hands2018-12-11

In recent years with the e-books and the impact of e-commerce on the impact of the entity bookstore is more and more big, people's habits of purchasing books, reading habits are now great changes have taken place, especially in the young group, more and more online bookstores, fewer and fewer people buying books to entities. Based on the analysis of consumer behavior of books and purchasing psychology, on the basis of understanding factors that affect their buying behavior and purchasing psychology, from the online book and in the book buyers of entity bookstore, this paper compares and analyzes the enterprise marketing strategy are put forward based on the book buyer behavior analysis. In the face of this kind of circumstance, suggest diversified business model, opening up a new market space.

预热。预售，英文是Presale，是指在产品还没正式进入市场前进行的销售行为。可以通过预售来了解这本书是否有市场，通过预售达到一定量后才投入生产，有效规避了生产存在的风险。这是一种规避批量化生产造成浪费以及进行市场调研的很好方法。