孙家员外
新闻传播各专业英语词汇大全
市场驱动新闻学 the Market—Driven Journalism
意识形态 Ideology
霸权 Hegemony
权力话语 Power Discourse
视觉文本 Visual Text
文本 Text
超级文本 Hypertext
结构主义 Constructionism
解构主义 Deconstructionism
文化工业 Culture Industry
大众文化 Mass Culture
文化研究 Cultural Studies
批判学派/批判理论 Critical Theory
法兰克福学派 Frankfurt School
女权主义/女性主义 Feminism
符号学 Semiotics/Semiology
符号 Sign
能指与所指 Signified/Signifier
新闻理论相关词汇
Fourth Estate 第四等级(新闻界的别称)
freedom of the Press 新闻自由
free—lancer n、自由撰稿人
full position 醒目位置
Good news comes on crutches、 好事不出门。
grapevine n、小道消息
gutter n、中缝
hard news 硬新闻;纯消息
headline n、新闻标题;内容提要
hearsay n、小道消息
highlights n、 要闻
hot news 热点新闻
human interest 人情味
in—depth reporting 深度报道
insert n、& vt、插补段落;插稿
interpretative reporting 解释性报道
invasion of privacy 侵犯隐私(权)
inverted pyramid 倒金字塔(写作结构)
investigative reporting 调查性报道
journalism n、新闻业;新闻学
Journalism is literature in a hurry 新闻是急就文学、
journalist n、新闻记者
kill vt、退弃(稿件);枪毙(稿件)
layout n、版面编排;版面设计
lead n、导语
libel n、 诽谤(罪)
makeup n、 版面设计
man of the year 年度新闻人物,年度风云人物
mass communication 大众传播(学)
mass media 大众传播媒介
master head n、报头;报名
media n、媒介,媒体
Mere report is not enough to go upon、仅是传闻不足为凭、
morgue n、报刊资料室
news agency 通讯社
news clue 新闻线索
news peg 新闻线索,新闻电头
newsprint n、新闻
No news is good news、没有消息就是好消息;不闻凶讯便是吉。
nose for news 新闻敏感
objectivity n、客观性
off the record 不宜公开报道
opinion poll 民意浏验
periodical n、期刊
pipeline n、匿名消息来源
popular paper 大众化报纸;通俗报纸
press n、报界;新闻界
press conference 新闻发布会;记者招待台
press law 新闻法
press release 新闻公告;新闻简报
PR man 公关先生
proofreader n、校对员
pseudo event 假新闻
quality paper 高级报纸;严肃报纸
quarterly n、季刊
timeliness n、时效性;时新性
tip n、内幕新闻;秘密消息
trim n、 删改(稿件)
update n、更新(新闻内容),增强(时效性)
watchdog n、&vt、舆论监督
weekly n、周报
freedom of press 新闻自由
secretive interviewing 隐性采访
news value 新闻价值
新闻业务相关词汇
daily 日报
morning edition 晨报
evening edition 晚报
quality paper 高级报纸
popular paper 大众报纸
evening paper 晚报
government organ 官报
part organ 党报
trade paper 商界报纸
vernacular paper 本国文报纸
political news 政治报纸
Newspaper Week 新闻周刊
the front page 头版第一版
bulldog edition 晨版
article 记事
headline 标题
banner headline 头号大标题
byline 标题下署名之行
dateline 日期、发稿地之行
big news 头条新闻
hot news 最新新闻
exclusive news 独家新闻
scoop 特讯
feature 特写花絮
criticism 评论
editorial 社论
review comment 时评
book review 书评
topicality 时事问题
city news 社会新闻
weather forecast 天气预报
flash—news 大新闻
extra 号外
the sports page 运动栏
literary criticism 文艺评论
Sunday features 周日特刊
newsbeat 记者采访地区
news blackout 新闻管制
press ban 禁止刊行
yellow sheet 低俗新闻
tabloid 图片版新闻
"Braille" edition 点字版
newspaper office 报社
journalist n、新闻记者
kill vt、退弃(稿件);枪毙(稿件)
layout n、版面编排;版面设计
lead n、导语
libel n、 诽谤(罪)
makeup n、 版面设计
man of the year 年度新闻人物,年度风云人物
mass communication 大众传播(学)
mass media 大众传播媒介
master head 报头;报名
Mere report is not enough to go upon、仅是传闻不足为凭、
morgue n、报刊资料室
news agency 通讯社
news clue 新闻线索
newsprint n、新闻纸
news value 新闻价值
No news is good news、没有消息就是好消息;不闻凶讯便是吉。
nose for news 新闻敏感
obituary 讣告
objectivity n、客观性
off the record 不宜公开报道
opinion poll 民意浏验
periodical n、期刊
pipeline n、匿名消息来源
popular paper 大众化报纸;通俗报纸
press n、报界;新闻界
press conference 新闻发布会;记者招待台
press law 新闻法
press release 新闻公告;新闻简报
PR man 公关先生
profile 人物专访;人物特写
proofreader 校对员
pseudo event 假新闻
quality paper 高级报纸;严肃报纸
quarterly 季刊
readability 可读性
reader's interest 读者兴越
reject vt、退弃(稿件)
(一)报纸版面各部分名称
1、报耳(ear)
2、报头(flag/masterhead/nameplate)
3、标题(headline)
4、版口(head margin)
5、当日新闻提要(index)
6、插图(cut)
7、图片说明(cutline)
8、标题之一行(deck)
9、署名(by—line)
10、新闻导言(lead)
11、引题(kicker)
12、头版(frontpage)
(二)报纸常见栏目名称
1、City / Local / City Edition/ City Page/ Region 城市
2、National/ Around The Nation/ Domestic/ Home News 国内新闻
3、International / Global 国际新闻
4、Brief / In Brief / Briefing / Bulletin 摘要
5、Recap 简明新闻
6、Pony Report 每日新闻摘要
7、Newsline 新闻经纬
8、Events And Trends 事件 / 动向
9、Exclusive 独家报道
10、Expose 新闻曝光
11、Issue In The News/ Focus/ Hot News 新闻热点
12、Update / Latest News 最新报道
13、Feature / News Features / General Features 特写 (可囊括除新闻以外的.一切报道)
14、Commentary / Editorial / Opinion / Column / Letters To The Editors 评论
15、Advertisement: Display Advertising / Classified Advertising——— (Jobs/Auto/Real Estate/ For Sale/ Help Wanted) 广告
广告学英文专业词汇
广告用语
广告讯息 advertising message
艺术 art
艺术方向 art direction
艺术家 artist
美术总监 art director
创意 big idea
头脑风暴法 brainstorming
传播媒介 communications media
概念化 conceptualization
方案人员 copywriter
创意 creative
感性诉求 emotional appeals
控险家 explorer
事实型思维 fact—based thinking
信息性 informational
讯息战略 message strategy
产品概念 product concept
理性诉求 rational appeals
目标受众 target audience
价值型思维 value—based thinking
文字的 verbal
形象化 visualization
利益式标题 benefit headlines
内容段落 interior paragraphs
歌谣式 jingles
布局图 layout
预备段落 lead—in paragraph
叙述式正文 narrative copy
新闻/信息式标题 news/information headlines
出镜头 on camera
故事板草图 storyboard roughs
前期市场企业广告 market prep corporate advertising
营销公关 marketing public relation
新闻简报 news/press release
意见抽样 opinion sampling
公共关系
慈善行为 philanthropy
招贴 posters
传媒炒作 press agentry
传媒工具 press/media kit
公共事务 public affairs
公共关系户 public relations
公共关系广告 public relations advertising
宣传 publicity
公众 publics
招聘广告 recruitment advertising
声望经营 reputation management
撰写讲演稿 speechwriting
赞助 sponsorship
赛场营销 venue marketing
新闻通报录像 video news release
Art Director美术指导
advertising campaign 广告活动
advertising agency 广告代理商
4A ( American association of advertising agencies) 美国广告代理商协会
regulatory matters广告规章和法规
agency profit management利润管理
advertising department 广告部
airport advertising 机场广告
Appeal 诉求
area sampling 区域抽样
audience share 受众份额
audio—visual advertising 视听广告
bid广告竞标
target market目标市场
brand image品牌印象
below—the—line advertising 线下广告
媒介
media媒介
Management Supervisor监管督导
market share市场占有率
Media Department 媒介部
magazine advertising 杂志广告
专业性杂志professional magazine
行业性杂志trade magazine
消费者杂志consumer magazine
mail order advertising 邮购广告
mail survey 邮寄调查
mailing list 寄发表、直销需要编制寄发表
maintenance advertising 维持性广告
Margin页边空白
market research 市场调查
market segmentation 市场细分化
media buying 媒介购买、媒介计划经客户通过后,向所采用的媒介订购版面或时间
media department 媒介部门
media evaluation 媒介评价、负责媒介评价的人员,一般被称为媒介计划员
media kit专册,媒介简介。免费提供给广告代理商和广告主
media mix 媒介组合
在同一媒体计划中,使用两种及两种以上不同的媒介,称媒介组合。媒介组合所产生的协同
作用,其总和效果远大于各媒体分别相加之和。
media objectives 媒介目标。必要的到达度(reach)和广告出现的频(frequency)
media recommendations 媒介介绍
media research 媒介调查。媒介调查的目的在于寻找最佳途径,即正确进行媒介选择
media service 媒介服务
media strategy 媒介策略
广播电视
执行证明书affidavit of performance
受众构成audience composition
受众占有率audience share
时间表avails
一刻平均听众数average quarter—hour audience
一刻平均收听率average quarter—hour rating
一刻平均占有率average quarter—hour share
无线电视broadcast TV
有线电视cable TV
单位成本CPP
千人成本CPM
累积听众数cumulative persons
累积收听率cumulative rating
时段组合day—part mix
预定市场区域designated market areas
形象移植imagery transfer
信息式广告informercial
互相连接interconnect
广播电视网networks
黄金时段prime time
节目式广告PLA
节目收率视program rating
节止编排形式programming formats
视听率调查服务公司rating services
电台指定时间run—of—station
赞助sponsorship
点播广播spot announcement
点播广播spot radio
受众总数total audience
总体受众计划total audience plan
数字互动媒介digital interactive media
媒介策划media planning
媒介载体media vehicles
讯息力度message weight
驱动值motivation value
看见机会opportunity to see
脉冲式pulsing schedule
视听率rating
到达率reach
每册读者数readers per copy
近期策划recency planning
路障式roadblocking
外溢媒介spillover media
增效效应synergy
电视户television households
新闻传播伦理
消费者保护团体consumer advocate
消费者信息网络consumer information networks
消费者保护主义consumerism
版权copyright
更正广告corrective advertising
福尔萝卜丝
201.accomplice : 同案犯 any person who takes part in a crime. 参与犯罪的每个人。 tony was found to be an accomplice in the crime. 人们发现托尼是该案的同案犯。 202.adult business district : 红灯区 a neighborhood zoned for pornographic bookstores and movie theaters, striptease bars, etc. 划定的街区,作为开设色情书店、影院、脱衣舞场等的场所。 police are constantly arresting people over in the adult business district. 警察常在红灯区拘捕人犯。 203.agricrime : 农业犯罪 sort for agricultural crime. the theft of crops and /or farm equipment. "agricultural crime"的缩写词,偷盗庄稼和/或农场设备的犯罪。 farmers are losing thousands of dollars each year due to agricrime. 每年农业犯罪给农场主造成了成千上万美元的损失。 204.armed robbery :武装抢劫 the act of using a deadly weapon when raking or attempting to take property form another person or party. 夺取或试图夺取他人或他方财物时使用致命武器的犯罪行为。 did you read about the armed robbery in this morning's paper? 今早的报纸上报道了这次武装抢劫,你读了吗? 205.arrest warrant : 逮捕证 a document that orders the arrest of an individual who has been accused with a crime. 对被指控犯罪的某人实施搜捕的文件。 the court issued an arrest warrant on the suspect. 法庭对这个嫌疑人发出了逮捕证。 206.arson : 纵火 the crime of intentionally destroying property by the use of fire. 故意放火毁坏财产的犯罪。 police think the fire that burned down the old warehouse was an act of arson. 警察怀疑这座仓库的大火是纵火行为所致。 207.assassin : 暗杀 a murderer. a person who sets out to kill someone, esp. a prominent person. 谋杀者。密谋杀害他人,特别是一位杰出人物的凶手。 police are still looking for the assassin of the president candidate. 警方仍在追查暗杀总统候选人的凶手。 208.assault : 袭击 the act of attempting or threatening to harm another person. 试图伤害或威胁要伤害他人的行为。 mr. green was assaulted while he was walking on 25th street. 格林先生在第25大街行走的时候受到袭击。 209.attack dog : 攻击犬 a canine dog that has been trained to attack burglars, etc. 一种经过训练的狼犬,用来攻击窃贼等。 the officer's attack dog has saved his life many times. 这位警察的攻击犬多次救了主人的命。 210.back-alley butcher : 卑鄙的屠夫 slang for abortionist. 俚语,给人施行流产手术的人。 demonstrators picked an abortion clinic with signs that said "back-alley" butcher. 示威者将一家流产诊所用标语牌围起来,牌子上写着"卑鄙的屠夫". 59.surrealism :超现实主义 a style using subconscious mental activity as its subject matter, characterized by dreamlike, hallucinatory imagery. 将下意识的精神活动作为描写对象,多运用梦幻意象的艺术形式。 the artist salvador dali is synonymous with surrealism. 艺术家萨尔瓦多·达利是超现实主义的同义词。 211.bail : 保释金 money that is deposited with a court in order to secure the release of a defendant while awaiting trial. 存放在法庭的一定数量的保证金,以使被告在候审期间获得释放。 frank's wife came down to the police station to bail him out. 弗兰克的妻子到警察局将他保释出来。 212.ballistics : 弹道学 the science of firearms and the study of the motion of bullets. 研究火器及子弹运动的科学。 a ballistics expert was taking evidence at the scene of the crime. 一位弹道学家正在犯罪现场提取证据。 213.blackmail : 敲诈,勒索 the act of threatening to reveal personal information, esp. ***ual scandals, in order to extract money. 以揭露隐私特别是性丑闻为威胁手段以谋取钱财的行为。 linda was involved in a blackmail scandal of the mayor. 林达涉嫌敲诈市长的丑闻。 214.black market : 黑市 a market place where illegal or hard-to-get items are sold or where money is illegal exchanged. 非法或紧俏物资的销售点,或者非法换汇的地方。 gangs are buying assault weapons on the black market. 黑帮总在黑市购买攻击性武器。 215.blood money : 血腥钱 money that is paid as retribution for injury, loss of life, vandalism, etc. 为他人受伤、丧命、损坏财产而付出的酬金。 the mafia paid blood money to have that man killed. 黑手党拿出血腥钱将那人杀了。 216.body bag : 装尸袋 a heavy-duty bag that is used to contain a corpse. 一种结实的用来装运尸体的袋子。 the officer warmed the man to drop his gun or "end up in a body bag." 警察警告那人放下武器,否则必死无疑。 217.bomb squad : 爆破小组 a team of police who are specially-trained to remove and deactivate bombs. 经专门训练,从事排除和拆卸炸弹的一支警察队伍。 the bomb squad was called in to deactivate the car bomb. 有关部门请来爆破小组拆除这枚汽车炸弹。 218.bootlegging : 贩卖违禁品 the illegal distribution of items such as alcohol, drugs, firearms, etc. 非法销售物品如酒类、毒品、枪支等。 three mexicans were arrested for bootlegging firearms across the border. 三名墨西哥人因越境贩卖枪支而被捕。 219.break-in : 非法闯入 a burglar 入室盗窃 it looks like you are the victim of a break-in. 看起来,你是入室盗窃的受害者。 220.bribery : 行贿受贿 the act of offering, giving, or taking bribes. 赠送,提供,或接受贿金的行为。 the congressman resigned after having been found guilty of bribery. 这位议员被证实犯有行贿受贿罪后辞职了。 221.bucket shop : 投机商号 (also called "telephone boiler room.") an office that is used to promote worthless land or securities by mail or through telemarketing. (也被称为"电话交易所")通过邮件或电话营销来推销荒地或垃圾证券的地点。 crooks across the country are using bucket shops to scam older people. 全国各地的骗子都利用投机商号来欺骗老年人。 222.bug : 窃听 to use electronic listening devices to listen in on the conversations of others.使用电子收听装置来偷听他人的谈话。 this office has been bugged. 这间办公室已被窃听。 223.bum rap : 错捕 an unmerited arrest 不应实施的逮捕。 steve served six months jail time on a bum rap. 史迪夫因错捕而受了6个月的监禁。 224.burglary : 入室盗窃 the act of breaking into a home, building, etc. with the intent to steal from it. 闯入民宅、建筑物等,企图偷盗的行为。 burglaries in our town have been on the ung. 我们小城里的入室盗窃案一直在上升。 225.car bangers : 汽车窃贼 thieves who steal form automobiles. 从汽车里偷东西的贼。 police caught the car bangers in the act. 警方将这些汽车窃贼当场抓获。 226.career criminal : 职业罪犯 a person who makes a living from crime. 以犯罪为生的人。 john was a career criminal until the day he got caught in the home of a policeman. 约翰是位职业罪犯,直到一天他在一个警察家里被抓获。 227.child abuse : 虐待儿童 the physical and verbal mistreatment of children. 对儿童进行身体上和言语上的虐待。 the most unnerving thing about child abuse is the number of cases that go unreported. 有关虐待儿童方面最让人不安的事情是大量的此类行为没有报道。 228.chop shop : 地下拆车厂 a shop where criminals take apart stolen cars and sell the parts. 犯罪分子将所盗汽车拆成零件并销售出去的窝点。 i watched a news program that tracked chop shops across the country. 我收看了一个追踪全国地下拆车点的电视节目。 229.cocaine : 可卡因 a powerful stimulant drug. 一种有强力兴奋作用的毒品。 what is the street value of a pound of cocaine? 一磅可卡因市值多少? 230.computer cleaner : 消除财务信息的电脑黑客 a person who, for a price, clean computer files of unfavorable financial credit information of others. 将反映他人财物信用赤字的计算机文件抹去以获取报酬的人员。 computer cleaners cost companies and financial institutions million of dollars every year. 消除财务信息的电脑黑客每年给公司和金融机构造成百万元计的损失。 231.con artist : 行骗高手 a person who is skilled at convincing others of believing in fraudulent schemes. 擅于蒙骗并使人进入骗局的人。 bob makes his living as a con artist. 鲍勃是位行骗高手,并以行骗为生。 232.con game : 骟局 any fraudulent scheme 任何骗人的把戏。 my grandparents got burned in a con game. 我的祖父母曾上过骗子的当。 233.convict : 囚犯 a person found guilty of a felony and confined in a prison. 被判有重罪并羁于狱中的人。 mr. welch is an ex-convict. 韦尔奇先生从前是囚犯。 234.counterfeit : 伪造 to illegally reproduce a copy of money, postage stamps, bonds, etc. 非法印造钱币、邮票、证券等。 police busted up a counterfeiting racket in miami last week. 上周警方捣毁了迈阿密的一个伪造团伙。 235.credit-card fraud : 信用卡欺诈 the attempted use of a credit to obtain goods or services with the intention of avoiding payment. 企图使用信用卡获取货物或服务,并故意逃避付款。 that woman is wanted in 5 states for credit-card fraud. 那位妇女因信用卡欺诈而被5个州通缉。 236.crime of passion : 激情犯罪;冲动犯罪 murder that resulted form the infidelity of a lover; murder committed in the heat of rage. 由于情人的不忠而导致的谋杀;暴怒驱使的杀人行为。 crimes of passion seem to be popular material for tv infotainment programs. 冲动杀人似乎是娱乐性新闻节目受欢迎的题材。 237.crime rate : 犯罪率 the number of reported crimes per specified number of the population. 每一定人数中发生的犯罪数量。 which state has the highest crime rate in the u.s.? 在美国,哪个州的犯罪率最高? 238.criminal : 犯罪 a person who has violated a criminal law. 触犯刑法的人。 we are placing your son in criminal detention. 我们对你儿子实行刑事拘留。 239.date rape : 约会强* a rape that is committed by a woman's date. 由女性的约会对象实施的强*. date rape is the last thing that a young girl should have to worry about. 约会强*是年轻女子最不用害怕的事。 240.deadly weapon : 致命武器 any object, or instrument that is capable of being used to kill. 任何可以用以杀人致命的物体、器具。 it is against the law to carry a concealed deadly weapon. 秘密携带致命武器是违法的 241.death penalty :死刑 punishment by death, that is imposed in a legal manner. 以合法的形式剥夺罪犯生命的一种惩罚。 three men have received the death penalty so far this year. 今年已有三个被判死刑。 242.death row : 死囚牢房 a cell block reserved for convicts awaiting execution. 特别为等待处决的死刑犯设置的牢房。 this convicted killer has been on death row for 15 years. 这位被判决死刑的杀人犯住在死囚牢房已15年了。243.defendant : 被告 a person who has been charged with a crime 被指控犯有罪行的人。 the court found the defendant guilty of murder. 法庭判定被告犯有谋杀罪。 244.domestic violence : 家庭暴力 violence toward a family member, including child abuse or wife beating. 对家庭成员施加的暴力,包括虐待儿童和殴打妻子。 domestic violence is one of the most dangerous calls that a law enforcement officer has to make. 家庭暴力是执法官最难应付的案件之一。 245.drug abuse : 吸毒 the excessive and compulsive use of drugs to the point of damaging one's health. 强迫性过量使用毒品,以致损害身体。 it was obvious to see by looking at the needle marks on her arms that the young girl was a victim of drug abuse. 从她臂上针扎的痕迹来看,很明显,这位年轻女子是吸毒的受害者。 246.drug king (czar) : 毒枭 the person who controls the production, transportation and selling of drug in an area. 控制某一地区的毒品地区生产、运输和销售的头号人物。 after two years of using an undercover operation, the fbi finally arrested the cuban drug king. 经过两年的秘密行动,联邦调查局终于逮捕了这位古巴毒枭。 247.drunk driving : 酒后驾驶 driving while under the influence of alcohol. 在受酒精影响的状态下开车。 this is your second drunk driving offense this month. 这是你本月第二触犯次酒后驾驶的禁令。 248.edp crimes : 电脑犯罪 electronic data-processing crime; criminal offenses committed using computer technology. 在电子数据处理方面的犯罪;利用电脑技术进行的犯罪。 the irs investigated hundreds of edp crimes every year. 美国国内收入局每年都要调查数以百计的电脑犯罪。 249.embezzlement : 贪污 the illegal misappropriation of funds entrusted to one\''s care. 将由自己保管的资金非法据为已有。 we have never had a problem with embezzlement at this bank. 我们这家银行从没发生过贪污案件。 250.first-degree murder : 一级谋杀案 premeditated murder. 事先策划好的谋杀。 the man was changed with first-degree murder in the death of his lover's husband. 这位男子其情人的丈夫死亡案中被指控犯有一级谋杀罪够多的了,我还可以上传.....建议你去买几本字典...........