产品调研英文

（调查研究） survey; investigate and survey

1, in the writing of the report of the product, we generally have to choose a topicWe must choose to investigate the contents of the investigation, and draw the results.2, product survey report generally include the followingPurpose of investigationObject of investigationContent of the investigationInvestigation methods: questionnaire, interview method, observation method, data method, etc.Investigation timefindingInvestigation experience3, product survey report case analysis, mobile phone product survey reportA, the purpose of the investigationThe survey of the mobile phone market, the situation of the consumer to try to understand the current situation of the mobile phone market in China as well as consumer purchasing powerB, surveyNOKIA, Samsung, HTC, Motorola, apple, Sony Ericsson, LG, blackberry, Lenovo, HUAWEI, Meizu, step by step, ZTE, Newman, coolC, the content of the investigationIndustry trends: development status, existing problems, development prospects, related policies, industry technology and related technologies, social and economic environment and other factors.Industry operation: the overall size of the industry, production, sales, import and export, and investment, etc., such as the operation of the market segments, such as alternative and complementary goods industry, etc..Competitive landscape: industry concentration, major companies and related products, financial situation, development strategy, market structure, entry and launch barriers, etc..D, surveyThis investigation takes a random questionnaire survey.E, investigation time: 2012.3.21 - 2012.2.21F, survey resultsNow there are three mobile phone system, GSM, CDMA and analog format, GSM dominant, about 93.1% of users, is the choice of GSM standard, 2.72% of the user is using analog phones. 4.18% of people choose CDMA standard.China Mobile user share of 67.19%, China Unicom users share of 31.23%, China Telecom's share of 1.58% in the the Great Wall, probably with its network opened only cover the city of Shanghai, Beijing, Guangzhou 4 cities.About 61.39% of consumers think price is a very important factor in the purchase of a mobile phone, 41.78% of consumers may be the value of the product's brand awareness and purchase. Can be seen from the price advantage is the leading consumer to buy a big factor in the desire.Through the survey we can see that consumers buy the most valued mobile phone's performance, price, style, and finally the sense of fashion. These four points is an important factor affecting consumer purchase of mobile phonesWhen consumers talk about the future of the phone's functions as well as what expectations, 34.53% of the MP3 player to play the first. As for the increase in mobile phone game features, such as a low proportion of the selection of lighting functions. About 64.17% of consumers have a better understanding of WAP. The demand for this feature is more prominent. Mobile banking, the demand for this feature to reach about 20%.G, survey experienceThrough the survey shows that: consumers are really good quality, cost-effective mobile phone. Based on consumer psychology of the purchase of mobile phones and consumer expectations for the future of mobile phones, which also brings many mobile phone manufacturers in the future direction of development, but also to promote the development and prosperity of China's mobile phone market.More than a simple format for mobile phone products, each product survey has a different object is not the same as the results, not the same content.

“市场调研”英文为："market reserach"或者"market survey"

例句：

1、This is the job of marketing research, the element of the marketing information system that is distinguished by its problem orientation.

这就是市场调研工作，它是以问题定向的市场信息系统的要素。

2、Beyond these advantages, scanner ease managers' marketing research tasks in four important ways.

除了这些优势之外，扫描器以四种方式减轻经理们的市场调研任务。

3、Conducting market investigation, forecasting and communicating with customers to understand and confirm the customers’ demand and expectation.

市场调研、预测或与顾客沟通来实现理解确认顾客的需求和期望。

4、Organize and development new project includes: Market survey, collect customer voice etc

新项目的前期开发和组织:市场调研、客户拜访和商务沟通

参考资料：市场调研—百度翻译

“市场调研”

"Market Research"

扩展资料：

市场调研(market research) 是一种把消费者及公共部门和市场联系起来的特定活动一一这些信息用以识别和界定市场营销机会和问题，产生、改进和评价营销活动，监控营销绩效，增进对营销过程的理解。

市场调研的意义

具体来看，市场调研对营销管理的重要性表现在五个方面

1、提供作为决策基础的信息；

2、弥补信息不足的缺陷 ；

3、了解外部信息 ；

4、了解市场环境变化；

5、了解新的市场环境 ；

作为市场营销活动的重要环节，市场调研给消费者提供一个表达自己意见的机会，使他们能够把自己对产品或服务的意见、想法及时反馈给企业或供应商。通过市场调研，能够让该产品生产或提供服务的企业了解消费者对产品或服务质量的评价、期望和想法。

参考链接：百度百科-市场调研

你好!调研Investigation and research