创业成功英语案例

希尔顿的聚财经营；希尔顿询问员工：“你认为还需要添置什么？”员工们回答不出来，显然是觉得条件已经很好了。他笑了，说：“还要有一流的微笑！如果是我，单有一流的设施，没有一流的微笑，我宁愿去住那种虽然地毯陈旧些，却处处可以享受到微笑的旅馆．1887年的圣诞之夜，康拉德．希尔顿出生在美国新墨西哥州圣安东尼奥的一个挪威移民家庭。希尔顿上中学的时候，每当放暑假便到父亲的小杂货店里帮忙，他对做生意、接待顾客特别感兴趣。他从新墨西哥州矿冶学院毕业后，父亲把小店交给了他。希尔顿把小店经营得红红火火。1919年1月，希尔顿的父亲车祸去世。他安葬了父亲，处理掉小店，决心干点大事。母亲鼓励他离开小镇，到大地方去闯世界。希尔顿怀揣5000美元，只身来到了德克萨斯州，他做了一项投资，果断地买下了他的第一家旅店－－梅比莱旅馆。他苦心经营。很快，他的旅馆资产达到了5100万美元。他欣喜而自豪的将这个成绩告诉了母亲。希尔顿的母亲听完后，淡然地说：“照我看，你跟从前没有两样，不同的是你已把领带弄脏了一些而已。要想成大事，你必须把握住比5100万美元更值钱的东西。”“那是什么？”“除了对顾客诚实以外，还要想方设法让每一个住进你旅馆的人住了还想再来住。你要想出一种简单、容易、不花本钱而行之长久的办法去吸引顾客，这样你的旅馆才有前途。”母亲的话很简单，却让希尔顿苦苦思索。究竟有什么办法让顾客还想再来住呢？简单、容易‘不花本钱而行之长久的法宝应该具备什么样的条件呢？希尔顿冥思苦想后，终于想到，那就是微笑。只有微笑才能发挥如此大的影响力。第二天，希尔顿上班后的第一项工作，便是把手下的所有雇员找来，向他们灌输自己的经营理念：“微笑－－记住喽。我今后检查你们工作的唯一标准是，你今天对顾客微笑了吗？”他又对旅馆进行了一番装修改造，增强了接待旅客的能力。依靠“你今天对客人微笑了吗？”的座右铭，梅比莱旅馆很快便红火起来。希尔顿又萌发了新的创业冲动：要建造一座拥有“一流设施”的以他自己名字命名的大饭店－－希尔顿饭店。1925年8月4日，“达拉斯希尔顿饭店”竣工。“一流设施，一流微笑”，希尔顿的创业之路越走越宽。1929年，艾尔帕索希尔顿饭店完工。就在这时，美国历史上规模较大的一次经济危机爆发了。很快，全美的旅馆酒店业有80％倒闭，希尔顿旅馆也深陷困境。如何战胜危机、渡过难关？“微笑还管用吗？”有人问。希尔顿仍然依靠他那“你今天对客人微笑了吗？”的座右铭。他信心坚定地奔赴各地，鼓舞员工振作精神，共渡难关，即使是借债度日，也要坚持以“一流微笑”来服务旅客、赢得旅客。他不厌其烦地向他的员工们郑重呼吁：万不可把心中的愁云摆在脸上，无论面对何种困难，“希尔顿”服务员脸上的微笑永远属于旅客！希尔顿的座右铭变成了每一个希尔顿人的座右铭。希尔顿饭店服务人员始终以其永恒美好的一流微笑，感动着四面八方的宾客。希尔顿顺利得渡过了1933年最困难的难关，逐步进入黄金时期。他很快又买下了艾尔帕索的“北山旅馆”和朗浮城的葛莱格旅馆，并添置了许多一流设施。 “一流设施，一流微笑”支持希尔顿的事业镇蒸蒸日上。 20世纪50年代，希尔顿已不满足于仅仅在美国本土创业。他又在全世界营造自己的“旅馆帝国”。马德里、墨西哥城、蒙特利尔、柏林、罗马、伦敦、开罗、巴格达、哈瓦那、曼谷、雅典、香港、马尼拉、东京、新加坡......希尔顿饭店相继开业。截至20世纪70年代末，希尔顿在全世界大都市多拥有的饭店，已有近百家。 1979年，92岁的世界“饭店帝王”、拥有数十亿美元资产的康拉德．希尔顿离开了人世，留下了遍布世界的“一流设施，一流微笑”的希尔顿饭店。Hilton ask: "you think need to acquire what?" Employees can't answer, apparently feels conditions has been good. He smiled and said: "also have the first-class smile! If I, with first-class facilities, no first-class smile, I prefer to live that although old carpet, but everywhere can enjoy smile hotel.In 1887 Christmas Eve, Conrad Hilton was born in the United States, new Mexico, SAN Antonio, a Norwegian immigrant families. Hilton secondary school, when the summer to his father's small grocery stores to help, his business, especially interested in serving customers. He graduated from college after new Mexico, metallurgy, the father gave his shop. The store management is thriving Hilton.In 1919, the father of January Hilton died accident. He buried the father, disposed to do something great store,. Mother encouraged him to leave town, where site.Hilton, $5,000, hoping to Texas alone, he made an investment, resolutely bought his first hotel -- mei than lai hotel.His painstaking management. Soon, his hotel assets reached $5,100. He delighted in the proud mother will tell.Hilton's mother listened calmly, says: "see, I have followed them before you, and you have different is stained some tie. Want to achieve, you must grasp worth more than $5,100.""What is that?""In addition to customer honest, make everyone who lived in your hotel stayed still want to come again. You should think a simple and easy, don't take the long-term capital and the measures to attract customers, so that your hotel is future."Mother is very simple, but let the Hilton scratching.What is the way to make customers also want to come again?Simple and easy and do not spend capital of long weapon should have what kind of condition?Finally, after brooding Hilton, that is smiling. It takes only a smile to play so big influence.The next day, after the first item Hilton work, the work is under all employees to find them, instilling the management idea:"Smile -- remember. I'll check your work is the only criteria for customers, today you smile?"And he said to the hotel to decorate transformation, enhance the ability of reception passengers. "You today to guests on smile?" The motto, mei than lai hotel soon.Hilton bud new entrepreneurship impulse: will build with "first-class facilities" to his name, hotel, Hilton Hotel.On August 4, 1925, "Dallas Hilton Hotel."First-class facilities and Hilton's smile," first-class business road more walk more wide.In 1929, el paso Hilton Hotel is completed. At this moment, the history of a larger economic crisis erupted. Soon, the hotel industry has 80% collapse, Hilton Hotel is in trouble.How to defeat crisis, through?"Smile still work?" Someone asked.Hilton is still rely on him that "you today to guests smile?" Motto. He rushed to the faith firmly, encouraging employees to spend their spirits, difficulty, even the debt, also should adhere to the "smile" to service first-class passengers, won the passengers. He took pains to his employees to make a solemn appeal: do not put it in the heart, no matter what difficulties facing face, "Hilton" waiter smile of forever belongs to passengers!The motto of the Hilton Hilton into each person's motto. Hilton Hotel service personnel to the eternal smile, the first-class good move directions guest. Hilton smoothly through the 1933 to the most difficult, gradually entered the golden era. He quickly and bought el paso beishan hotel "and the" long floating city hotel, Gregory lattice and acquired many first-class facilities."First-class facilities, the first-class smile" support the Hilton careers.In the 1950s, the Hilton has not only satisfies in native American business. And he himself in the world of "hotel empire building." Madrid, Mexico, Montreal, Berlin, Rome, London, Cairo, Baghdad, Havana, Bangkok, Athens, Hong Kong, Manila, Tokyo, Singapore... Hilton hotels have opened. By the late 1970s, Hilton have in the world metropolis of hotel, has nearly hundred.In 1979, 92 world "imperial", with hotel billions of dollars of assets Conrad Hilton died, leaving the "first-class facilities around the world first-class smile" Hilton Hotel.