三尺优姬
我以前介绍组合式创新时和开会的时候介绍过MECE的用法。今天总结下MECE的在职场里常见用法。 MECE法则，是麦肯锡咨询顾问芭芭拉·明托在《金字塔原理》中提出的一个思考工具，它的英文缩写是Mutually Exclusive Collectively Exhaustive，意思是“相互独立，完全穷尽”，也就是不重不漏的意思。 它是一个思考方法，当我们在面对一个复杂系统的时候，我们可以试着用MECE的方法把复杂系统给拆解。通过解决这些子任务。大问题也就解决了。只要是涉及到分解问题的都可以用。 目前很多方法都是在MECE原理下创造的。比如下面常见的几种拆分法。 二分法：男人、女人。已婚、未婚。 过程法：购买前、购买中（体验）、购买后。顾客进店、店内接待、送客。 要素法：优秀员工的七种品质，供需连。 公式法：销售额 = 销量 X 单价。 矩阵法：重要、紧急四象限。能力、意愿四象限。 有没有发现，这种拆分方法，是没有重复，也没有遗漏的。那它具体能用到哪些地方呢？ 一、产品创新 有一种创新叫，旧要素新组合。当我们在分析市场，创造一个没有人做的细分领域时，可以试着从产品相关的供给（供应方）、需求（使用方）、连接（连接供给和需求）三个方面来拆分。如下图。拆分的方式可以按照二分法来拆，拆解完之后再重新组合。这样一个产品的组合式创新就出来了。 大家注意到没，在后面上图里的供给和需求，拆分并没有完全穷尽。我们要尽可能的穷尽，但有时候你太过于追求穷尽使用起来会很累。所以只要不影响我们获得想要的结果，在某一层级选择几个要素也是可以的。不过有一点可以肯定，越是完全穷尽，越容易找到很少人做的细分领域。 二、开会讨论 如果你开会的时候，提不出好的想法，那么可以试试上面说到几个拆分方法。如果是讨论流程类的问题，我们就用过程法。如果是多主体的问题，就用要素法。如果是多维度的问题，就用矩阵法。如果是转化率相关问题，就用公式法。以公式法举例，如果你们这次会议的目的是讨论如何提高销售量，而你通过公式法拆分销售额 = 流量 x 转化率 x 客单价 x 复购率。那你就可以从流量为切入点想几个解决方案。以转化率为切入口想几个方案。这样一来。你的发言一定是有效的。 三、拆解工作计划 当项目需求确定后，一个大的需求要拆成各种小的可执行的需求。这时候就考验个人的拆解能力了。拆解得越清晰，任务进度越能得到保证。特别是要把任务分给多个成员的时候，要注意不要重复分配任务，也不要漏掉一些任务。 四、验证需求 很多时候我们会遇到一些不知道该不该做的需求。这时候用拆解法能更好的验证需求。有经验的管理者会根据自己的经验提出一个假设，迅速列出要解决的问题，然后根据问题列出不同的解决方案。再列出对应需要达成的要素。 这样只需要安排人去验证那些不确定的要素，就能判断出需求该不该做的结论了。 五、沟通 你是否听说过”电梯测试“？一个创业者能不能在30秒里讲清楚他的项目？一个产品经理能不能在30秒讲清楚本次开发的目的？ 在职场沟通，用MECE的思考方式来交流。能提高我们的沟通效率。比如，大部分场景可以使用结论先行的方法。也就是说，先说结论，然后在讲证明这个结论的下一级的论据。像金字塔一下，先讲最上层，再往下讲论点。
薄荷点点
大概是有大半年没有听书了，最近这几天重新打开了手机里面的喜马拉雅软件。恢复了之前的一些习惯，好的习惯还是不要放弃的好。 接着上次的有书听，一打开第一条就是信息分类的5种办法，MECE法则。 什么是MECE法则呢? 由来 MECE（MutuallyExclusive, Collectively Exhaustive）原则源自于前麦肯锡咨询顾问巴巴拉明托的著作《金字塔原理》。之所以被奉为咨询的圭臬，是因为它提供了一种思考问题和回答问题的方式。 运用MECE原则，咨询顾问能够更好地将问题拆分以分析，也能够在汇报解决方案时有条理有逻辑地将各种信息整合在一起，让听者更易理解 概念 通过对概念的阐述，我们能够更好地理解这种拆分问题的思想。 Mutually Exclusive 英文概念：Small parts cannot overlap. 中文概念：相互独立 Collectively Exhaustive 英文概念：The sum of small parts needs to be equal to the big item. 中文概念：完全穷尽
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First, the creative content of advertising (A) What is creative. As China's sustained and rapid economic growth, the increasing expansion of market competition, competition has been escalating to war has already begun to enter the "unwise" war period, the ads from the previous so-called "media war", "in World War II" up to the advertising and creative competition, " creativity "in the advertising industry in China has become the most popular words used."Creative" in English that "creative", the meaning is to create, create, cause. "Creative" is understood literally, "meaning the creation of imagery," Mining from this level, it is between advertising creative advertising advertising planning and performance art of the production of ideas between the activities. That is, under the theme, after careful thought and planning, the use of artistic means, the material obtained by a combination of creativity, to shape the course of an imageIn short, the theme of the advertising imagery of ideas. B) the principle of creative advertising. The principle of creative originality. Original principle of the so-called creative means not following the beaten track and stay in a rut, and to dare to be good at the unconventional, inventive. Original creative strength with the greatest effect of the psychological breakthroughNovelty is the introduction of special attention, and its distinctive charm will trigger people's strong interest in mind in the audience impressed. Been a long time memory, this series of psychological processes in line with the ads to convey the objectives of the mental ladder
非你莫属88
What is an advertisement innovative idea.High speed increases by , the marketplace competes to dilate gradually , competition escalates unceasingly , commercial war already begins to enter the "wisdom" war period with the fact that our country economy continues for, advertisement "throws into big battle " also from before so-called "medium big battle ", rising by one word to advertisement innovative idea competition ", "innovative idea" becoming the most popular our country advertisement boundary often-used words. ``Creative " expresses an "innovative idea" in English, whose meaning be be created by , be established , be brought about. The "innovative idea" understands "intention of being to create an imago" from character surface , excavate from being in progress face to face this one tier, the advertisement innovative idea is that betweenness advertisement plans and advertisement shows the art between fabrication to make up a mental outline of an activity then. Be to be based on the advertisement subject , through, to think deeply that meticulously and plan , wield artistic media, creativeness combination what be grasped material is carried out, to mold a imago process. In short, be advertisement subject thought's imago-rization. (Two) advertisement innovative ideas principle. Advertisement innovative idea originality principle.So-called originality principle is that being good at being able to not be fettered by old conventions , falling into a groove, but needing to have the courage in referring to the advertisement innovative idea creates something new and original , develops a new style. The originality advertisement innovative idea has maximal intensity mentality breaking effect. That novelty different from the rest feels is an introduction fix eyes on , whose distinct charm will be upright at present triggering people interest, is able to leave deep impression in accepting numerous minds. Be remembered that this a series of mentality process accords with mentality ladder target that advertisement communicates for a long while cover。Two, advertisement innovative idea pyramid principle. Discuss the innovative idea showing to developing advertisement face to face , pyramid principle (Pyramid Principle) is an utility especially effective but extreme utensil implement. That the structure complying with pyramid principle, but discerning the advertisement designer's to think deeply that what logic process , what actually happened use an innovative idea to be developed to the extreme from the pyramid can perceive the advertisement innovative idea is to be next only to the pyramid top. The innovative idea pyramid principle, divides into three arrangement of ideas together, be information the first tiers (information), the range that it relates to is commensurate to including the inside of enterprise data broadly, competing for enterprise intelligence and economy environment information and so on. These all-embracing information counts a data , provides a reference only only individually, be not allowed to echo what the books say generally applying , must analyse cautiously course second arrangement of ideas (analysis). The category that this one arrangement of ideas relates to is still broad , must wield statistics , psychology , economics and sociology etc. , estimates that course analysis turn up having third arrangement of ideas advertisement innovative ideas afterwards , just now. Only be the driving force bringing advertisement effect into play by innovative idea extended out by these arrangement of ideas, the advertisement being really hitting the target every time without a miss courts a skill.
