商务英语话题

BEC对于学商务英语的同学很重要，下面我为你带来bec中级口语自我介绍的内容，希望你们喜欢。

BEC中级口语自我介绍话题归纳:

Competition

1What is important when dealing with competition?

Pricing policies

Advertisingstrategies

2 What is important when setting prices for new products

Production costs

Competitors' pricing;

Keypoints: Pricing: Advertising, Production costs, Competitor’sprice; Marketing; A wide range of services and products

Pricing:

a.(For a consumer):all consumers would liketo go for higher quality and expensive product ,it is a common sense.

b.(For a manager):correct pricing policiescan capture a large number of consumer in a short period of time.

c.(For a newly built company): pricingpolicies are particularly important for newly built businesses at the earlystage is to draw the public attention and make their company and brand known tothe public. When a new product is put into market, there must be a lot of peopleknowing about it.

Competitor’s price

a. Once a new product is put intomarket, it will immediately face the competition from rivals. The price war sometimescan be incredibly fierce and crude.

b. Competitors’ price will mirrorthe consumer’s attitude about certain products and the satisfaction about theirprices.

c. If you fixed the price higherthan your rivals without higher quality of service, you might soon findyourself in an unfavorable situation.

d. Correct pricing could alsodefeat some competitors in a short period of time.For example: Safeway, Tescoprice war against all small bread manufactures. In this case, Safeway and Tescofixed their price for 7p per loaf, which is 23p cheaper than their competitors’offer. As a result of this , in 35 days time, most of their competitors wentinto liquidation.

Advertising strategies

a. The fundamental task for acompany is to make its products and itself known to the public. There are manyways to achieve this, advertising is the most important one.

b. Advertising through differentmedia can cover nearly every corner in the world. The major channels are :TV-Radio-Internet-Newspaper-BillBoard-Poster-Magazine

c. The advantage of advertising isnot only about propagandizing your company but also competing against/with yourrivals. A company, through proper advertisements, can manage introduce theadvantages of their products would be the right choice. For instance, car manufacturescan put in their new designs to the ads, e.g. ABS, double airbags to convincethe prospective customers that their cars are safer than others.

Motivating staff

1.What is important when motivating staff?

Financialbenefits

Careerdevelopment opportunities

2.What is important when introducing rewardsystem for staff?

Purpose of thereward system

Types of rewardoffered

3. What is important when aiming to reward staffturnover

Financialincentives

Career structure

Key points: Financialbenefits ; Career development/structure; reduce staff turnover

Financialbenefit

a. Managers , company owners andsupervisors have always been frustrated and bewildered by employees with littleor no motivation.

b. Staff always want reward fortheir contribution to the company and what they are worth. Such factors arejust like market forces. The fundamental reason of looking for a job is to getpay. Staff do the job what they are paid for. However, quite often, the staffwork overtime under their managers’ demand. If the company fails to give properfinancial benefits staff might subsequently feel not being fairly treated, andtherefore frustrate their enthusiasm for their work.

c. Staff want some sort ofrecognition for the job they do. Correct financial benefits plan will arosetheir enthusiasm; otherwise they would feel being ignored.

d. The job that the staff aredoing is not always interesting , or the working environment may not bepleasant, or their colleagues might not be very helpful and cooperative. Inthis kind of situation, the staff would become stressful and uninterested intheir job. Correct financial benefits can normally distract staff from theirdissatisfaction with…

Careerdevelopment/structure

a. Job-hunting is always a two-wayprocess. On one hand, the employees look for their ideal jobs, on the otherhand the employer, at the same time, look for competitive people. An employerhas a number of methods to attract the best people into its business. Such ashigh pay, travelling opportunities, company cars and training/careerdevelopment opportunities.

b. Good educational background isnot the only element that the employers will take into account when they lookfor someone in the job market. Postgraduate qualifications and professionaltraining are equally or even more important than the higher education degrees.When the HR managers only have 30 seconds to go through each applicant’s CV,the sector that will catch their eyes are normally your qualification andprofessional training experiences, which show whether you suit their vacantpositions.

c. Nowadays, very few people wouldlike to go for that kind of job-for-life posts. They all wish to have theirjobs better and better, If an employee is able to get the opportunities toobtain some sort of professional training during the course of employment, thisexperience will definitely enhance his value in the employment market andtherefore benefits his future job-hunting.

d. So in the two-way job-seekingprocess, while the employer is choosing its favorite people, the wise futureemployee will consider the training and career development opportunities withhis/her future employer and try to make himself/herself more competitive in theemployment market.

Business premises;

1.What is important when relocation abusiness?

Local workforceavailable

Location of site

2. What is important when choosing retailpremises to rent

Location

Length ofcontract

Key points: location ofthe premises; local workforce; rent a premises

Local workforce

a. Might technology support andskillful workforce are the two crucial elements leading a modern enterprise tosuccess. So when locating a business , the management people in the business goto consider local workforce.

b. Skillful workers are just likethe hands of a business, they are the direct creators of company’s profits.

c. The diversity of the workforce’sskills will diversify the quality of the products.

d. Skillful workforce isparticularly important to hi-tech oriented companies. The hi-tech productsrequire the company to maintain a strong research and development team, whichare normally the more valuable assets of the company.

e. When locating a business, themanagers need to consider whether the local workforce is capable of producingsuch a strong R&D team.

f. Moreover, cheap local forcewill certainly reduce the production costs. (Consider why many foreigncompanies chooseChinaas their manufacturing base)

Location ofthe business site

Consider thefollowing issues:

a. Whether it is convenient andeasy for raw material supply and transporting out the products.

b. Whether it is easy to get accessto the electricity, water, gas, and other supporting energy supplies.

c. Whether it is convenient formost of staff to go to work.

d. The property price there

e. Environmental issues

f. Planning permission

g. Tax liabilities

The length ofthe contract

a. Longer contract would covermore details. The contract should cover certain matter which are likely toincur, such as assignment , service charges, and rent review clause.

Marketing

1What isimportant when aiming to reach new market?

Market research

Advertising

2. What isimportant when advertising a new product?

Target market

Choice of media

Marketresearch:

a. Marketing is the performance ofbusiness activities that direct the flow of goods and services from producer toconsumer or user.

b. Marketing research is always thefirst step before the company gets into the market.

c. The fundamental goal ofmarketing is the satisfaction of consumer needs. No organization can survivefor long without meeting consumer needs. People will simply not purchase aproduct or service that they do not need.

d. Thus, any organization, if itis to be successful , must proceed from the goal of consumer satisfaction andadjust its programs to deliver an offering meeting consumers’ needs.

e. E.g. foreign medium and highrange car manufacturers did not attempt to enter into the Chinese market untilrecent years ,because following market research, they discovered that Chineseconsumers, in general, could not afford to buy and maintain expensive cars.

f. E.g. Pizza ,Pizza…

g. Talking about Market Research.

--The companyhas done a lot of market research for the products.

--Can you tellme how a company starts selling a new product?

--Do you oftencarry out/conduct market research?

--What’s of market research/

--One of the purposeof market research is to find out whether there’s market for the product.

--We did adetailed market analysis.

--Marketresearch is actually an analysis of a specific market for a particular product.

--We have to runthe market test for two months.

--We have a wideproduct range.

--The stockmarket is uncertain at the moment because interest rates are falling.

Advertising:

a. Advertising is the most usefulway to propagandize a company’s products and make them known to the public.Advertising is also the way to get the products orientated.(E.g. whether theproducts are for female/male market, high earning people or low earning people.Sports shoes…perfume )

b. When advertising a new product,it is essential to consider the target markets. Consumers’ needs in the targetmarket.

c. Choice of media: seeAdvertising Strategies

Tradefair

What is important when exhibiting at trade fair?

Quality of display

Staff selected

Key issues: Quality of display in trade fairs; Staff selected fortrade fair

Quality of display in trade fairs

a. The quality of display will affect the public image of the company.

b. Trade fairs are the irreplaceable means of propagandizing products.They provide the manufacturers with the formal stages to display theirproducts.

c. A trade fair is an important link and activity in commercial sale.Before a trade fair takes place there normal are a lot of propagandas about it,and the organizer always try to attract as many as customers as possible toattend the trade fair.

d. Consequently, a trade fair will have massive influence on the publicand market. And most visitors to a trade fair will be the genuine buyers or atleast would like to take interests in the companies and the products on thetrade fair. And therefore a high quality of display in a trade fair would bethe best opportunity for an ambitious company to promote its newest product andbuilt up its good image.

Entertaining clients

What is important when Entertaining clients?

Types activities

Cost

Typesactivities:

a. Entertaining client is done by way of series of activities. Such as asightseeing tour, a football match, a ballroom party, an orchestra performance,a ballet show, a fashion show, playing tennis and a formal meal, etc.

b. The activities that you choose will constitute a part of the firstimpression that you will give your clients. So you should be careful whenchoosing the type of activities. You need consider the client’s aged,educational and cultural backgrounds and do some research about your clients’characters and hobbies.

c. For well-educated clients, they may expect some highclass-associated activities, such as ballroom parties, and orchestraperformances. If you fulfill their expectation/standard., you efforts will puta lot of weight on your credibility.

d. For some young clients, they may wish to take them to some more fashionableactivities , such as a music bar, a pop music show, a fashion show.

e. For those sporty client-football, tennis

f. However, you should always endup all kind of activities with having a formal meal. You don’t want to talkabout business with your clients in the tennis court or theatre; they are justwarming-up activities for the key matter-business. After a whole day or a fewdays’ entertainment, you may find the distance between the two sides are muchnarrower than the beginning, and there might be a lot of things that you bothwant to talk about.

The cost ofentertainment:

a. Not always the essential thing. Depending on thenature/characteristics of the transaction or the size of the deal.

b. Should consider the point issue. If the company is expecting to makebig gain/profits out of a specific client, it should at least put inproportional investment to entertain/please its client.

c. If the company foresees that the client is not very lucrative ,then…

d. The ideal plan would be spending as little money as possible to getthe deal done. But you must not offend your clients. You should make them feelbeing welcomed.

Complaintbanding

What is important whendealing with complaints from client?

Offering an apology

Suggesting a solution to the problem

a. Offering an apology is the very basic level.

b. When the clients think that they have received unfair treatment, thefirst thing that come to my mind the company should do is to calm them down andtry to keep the client.

c. An apology is the first step and a useful method to maintain controlof the situation.

d. Offering an apology is an important gesture to show that the hostingcompany is fully aware of the situation and would like to take the potentialresponsibility for its mistakes.

e. The complaining clients would feel that their complaints are beingpaid attention and may therefore happy to proceed to the transaction with thehosting company.

f. It is necessary to suggest asolution to the problem as well..

g. The clients want to enter into the transaction in good mood and witha reliable and trustworthy business partner. Apart from an apology, the clientwould want to have the problems and misunderstanding solved before theircommunication moves to the next level. If the hosting company failed or refusedto suggest a solution, its sincerity of entering into the transaction would beput into doubt.

bec中会考到我们的口语，这就需要我们在备考的时候多加练习了，下面我给大家带来BEC 商务英语 口语资料：欢迎新员工，希望大家喜欢。

BEC商务 英语口语 资料：欢迎新员工

欢迎新员工

1.Come with me, please. 请跟我来

A:Hi, Jennifer.

B:Hi,Lily,welcome to join us, I will show you around. Come with me,please.

A：你好，珍妮佛。

B：你好，莉莉，欢迎你加入我们，我带你四处看看，请跟我来。

2. Get on board 加入我们(团队)

A: When did you get on board?

B: Last Friday.

A：你什么时候加入我们的?

B：上周五。

3.I will give you an orientation. 我会教你适应环境的。

A: It's my first day at work. What am I supposed to do?

B: Don't worry, I will give you an orientation.

A：今天是我第一天上班，我应该做些什么呢?

B：别担心，我会教你适应环境的。

4.If you need anything, just……

A: If you need anything, just give me a holler.

B: Thank you, it's very nice of you.

A：如果你需要什么，跟我说一声。

B：谢谢你，你真好。

5.Let me show you around.让我带你四处看看。

A: This place is like a maze, I'm totally confused.

B: Let me show you around.

A：这里像个迷宫，我完全糊涂了。

B：我带你四处看看。

BEC英语口语突破关键技巧：模仿+复述

衡量口语水平四大要点

1.语音、的语调是否正确，口齿是否清楚;

2.流利程度;

3.语法是否正确，用词是否恰当，是否符合英语表达习惯;

4.内容是否充实，逻辑是否清楚。

这些是衡量会话能力的主要标准。针对以上标准，我们可以采取相应的训练 方法 ：

模仿的原则

一要大声模仿这一点很重要，模仿时要大大方方，清清楚楚，一板一眼，口形要到位，不能扭扭捏捏，小声小气地在嗓眼里嘟嚷。

有了这种意识，在模仿时就不会觉得单调、的枯燥，才能主动、的有意识、的有目的地去模仿，这种模仿才是真正的模仿，才能达到模仿的目的，也就是要用心揣摩、的体会。

三要坚持长期模仿一般来说，纯正、的优美的语音、的语调不是短期模仿所能达到的，需要一段时间，时间的长短取于自学者的专心程度。

复述的方法

学英语离不开记忆，记忆不是死记硬背，要有灵活性。复述就是一种很好的自我训练口语，记忆单词、的 句子 的形式。

复述有两种常见的方法。一是阅读后复述，一是听磁带后复述。后种方法更好些，这种方法既练听力，又练口语表达能力。同时，可以提高注意力的集中程度，提高听的效果，而且还可以 提高 记忆力 ，克服听完就忘的毛病。

复述的原则

要循序渐进，可由一两句开始，听完后用自己的话(英语)把所听到的内容说出来，一遍复述不下来，可多听几遍，越练遗忘就越少。在刚开始练习时，因语言表达能力、的技巧等方面原因，往往复述接近于背诵，但在基础逐渐打起来后，就会慢慢放开，由“死”到“活”。在保证语言正确的前提下，复述可有越来越大的灵活性，如改变句子结构，删去一些不大有用或过难的东西，长段可以缩短，甚至仅复述大意或作内容概要。

复述的内容也要有所选择。一般来说，所选资料的内容要具体生动，有明确的情节，生词量不要太大。可选那些知识性强的小短文。开始时可以练习复述小 故事 ，有了基础后，复述的题材可扩展开些。

复述表面看慢，实际上对英语综合能力的培养很有帮助。如果时间较充足，可以在口头复述的基础上，再用笔头复述一下，这样做可以加深掌握语言的精确程度，提高书面表达能力。

模仿的标准

模仿要达到什么程度才算好了呢?简单地说就是要“像”，如果能够达到“是”就更好了，但不一定要达到“是”。“像”是指模仿者的语音、的语调等都很接近所模仿的语言，“是”就是不仅在语音、的语调等方面都很接近所模仿的声音，而且非常逼真。

模仿的方法

第一步，模仿语音。模仿时要一板一眼，口形要正确，刚开始模仿时，速度不要过快，用慢速模仿，以便把音发到位，待把音发准了以后，再加快速度，用正常语速反复多说几遍，直到达到不用想就能用正常语速把句子轻松地说出来(脱口而出)，对于自己读不准或较生疏的单词要反复多听几遍，然后再反复模仿，一个单词一个单词地练，在那些常用词上下功夫，尽量模仿得像一些。

第二步，模仿词组的读法。有了第一步的基础，这一步就容易多了。重点要放在熟练程度和流利程度上，要多练一下连读、的同化等语音技巧。

第三步，段落及篇章模仿，重点在于提高流利程度。打开录音机或收音机跟着模仿，“他”说你模仿，同步进行。目的要提高口腔肌肉的反应速度，使肌肉和大脑更加协调起来。

模仿练习时要注意一个问题，就是害羞心理。害羞心理一方面源于性格，一般性格内向的人，讲话时易小声小气，这对 学习英语 语音语调很不利，要注意克服。另一方面是源于自卑心理，总以为自己英语水平太差，不敢开口，尤其是当与口语水平比自己高的人对话时，更易出现这种情况。克服这种心理障碍，是学好口语的前提。

BEC商务英语备考：如何让口语表达更流利

一些参加过BEC口语考试的网友往往有这样的感想，为什么在口语考试有时不能比较流利的讲出来呢?原因之一就是没有一个正确的思路，大多数的时候，都是先用汉语的思维，从实话实说的角度来先考虑一翻，等想清楚了实际情况，再翻译成英语去回答，或者是边想边翻译。这就是问题所在了。

对于英语水平不是很高的人来说，这个过程是要花掉一部分时间的，这就有构思和翻译两个步骤需要完成(当然，大家公认的最好的方法是用英语来思考，但真正能做到的高手却不多)。而且，构思出来的汉语答案在翻译成英语的过程中又会出现一些问题。比如，有些词语或者表达方式一时难以灵活的运用，要不然就是跟本想不起来了，甚至有的时候还有时态的问题，这就使得最后的回答不理想，以至于分数比较低。考官评分中很重要的一点就是流利的程度，如果象刚才我们谈到的那样，就很容易让自己的回答变得不通顺，不流畅，吞吞吐吐。自然不会有理想的分数。

总而言之，就是要想尽办法让自己的回答尽量的流利，清晰，完整，准确。所以，我们现在就来为这样的目的做一些改变。

在听完考官的提问之后，不要马上就去想自己的真实情况(姓名除外)。为什么呢?因为有可能，我是说，有可能，“真实的情况”会不太容易用英语来表达清晰，所以，应该在保证“符合逻辑”的前提下，想出一些比较方便自己进行回答的答案，换句话来说，就是，要把自己最熟悉的相关的 短语 和词句组织起来，形成你的答案，而不必去考虑这个答案是否是你自己的真实的情况。

第一，你不是在法庭上说证词，不用对你自己的话负什么法律责任，没人会追究你说了些什么(当然，最好不要有过激的语言)。

第二，你的答案是否真实，并不在考察范围之内，考官也并不知道你的情况，或者说，考官考察的是你的英语表达能力，而不是别的什么。

所以，我们就可以尽可能的展开丰富的想象和联想，把自己的优势，自己擅长使用的词句，短语，等等，进行组织，来形成一个更易于流利表达的答案。

当然，有些朋友可能会感觉，这样做会更麻烦，那就因人而异了。大家找到最适合自己的方法就好。

另外再补充一点，个人认为口语中应尽量避免时间较长的停顿，即使用了不太恰当的表达方式，或者由于急于表达而犯一点小的语法错误，要好于默不做声，无言以对。换言之，实在没词了，就想到什么说什么，别太犹豫。时间(分数)不等人啊。

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