壹家生活
ae——account executive——客户代表，或客户执行。代表广告公司接受广告主各种业务，并负责整体执行的人。 account group——业务小组。广告公司内负责某特定客户之工作小组。以ae为中心，成员包括行销企划、创意、媒体等工作人员，替客户执行广告企划设定、广告表现制作、媒体安排等业务。 appeal point——诉求点。广告讯息中，最能打动消费者心理，并引起行动的重点。 brain storming——动脑会议。可自由发想，不受限制的讨论会议。 brand image——品牌形象。消费者对商品品牌之印象。 cf——commercial film——乃广告影片是也，可不是电视广告脚本哦，commercial 是电视广告脚本。 competitive presentation——比稿。有的广告主不会将广告计划立即委托一家广告公司，而是让多家广告公司彼此竞争，再从中选择最优秀、最满意的广告公司。 copywriter——文案（撰文人员）。负责广告文案的专门写作。 ci——corporate identity——企业识别。以统一性的标志表示企业的理念、文化以及经营的任务。 creative boutique——创意工作室。“boutique”为法语中商店的意思，指专门零售店，特别是指贩卖流行物品、装饰品的商店。以这种语意为背景，由少数人组成、专门制作广告的公司，便称为小型制作专业广告公司。 direct response advertising——直效广告。需要从潜在客户处得到简单回应的广告。例如邮购、直接信函、电讯行销，及有线电视购物频道。直效广告必须是双向沟通的。 director——指导。在整个广告作业中，担任指导之专业职务。依照其经验不同，指导可分为资深指导（senior director)、指导（director）和助理指导（assistant director）。 指导有以下各专业职位： account director（业务指导） creative director（创意指导） arts director（美术指导） copy director（文案指导） media director（媒体指导） planning director（企划指导） finisher——完稿员。从事完成广告平面工作的人员。 layout——构图。版面设计之技巧。对美术设计而言，版面编排是一种基本技术。 presentation——提案。对客户做正式的广告战略及创意企划案的提出。 public service advertising——公益广告。企业及各社会团体诉求公共服务内容的广告。公益广告的范围相当广泛，举凡社会、福祉、教育、甚至谋求国际间相互了解的活动都囊括在内。 supervisor——总监。广告专业中的最高职位，其工作为带领一整个专业单位。 有以下各种专业总监： account supervisor（业务总监） creative supervisor（创意总监） media supervisor（媒体总监） planning supervisor（企划总监） research supervisor（调查总监） target market——目标市场。最主要的消费群。 traffic control specialist（一般简称traffic）——制管人员。广告制作的流程及时间上的控制是非常重要的一件事，制管人员即是负责推进及监督广告作业中各部门是否按照计划进行的专员。
Ares填词人
Event Management事件管理
Event Planning 事件策划
Event事件、活动
Executing Phase 执行阶段
Execution 执行
Executive President 执行总裁
Fact Sheet资料（数字或其他材料）
FAQ 常见问题问答
Fashion Business时尚产业
Feature article 深度文章
Feature文章类型中的通讯
Finance Management财务管理
Financial Communications财经传播
Flyer 宣传单页
Follow-up跟进
Forum 论坛
GCG（Grand China） 大中国区
Glossary词汇表
Government Affairs政府事务
Government PR 政府公关
Government Relations政府关系
Govt （Government） 政府
Graphics图形文件
Greetings问候语
Health Care医疗保健
High Tech高科技
Hospital PR 医院公关
Human Resource Management人力资源管理
IMC (Integrated Marketing Communications)整合营传播
Implementation实施
Incentive Plan激励计划
Industry Participation行业参与
Initiating Phase 初始阶段
INPUTS Evaluation Tools输入级评估工具
Integration Management整合管理
Interactive PR 网上互动公关
Internal Magazine内部期刊
Internal Communications System内部传播系统
Internal Communications内部传播
Internal Film内部电影
Internal PR 内部公关
International PR国际公关
Internet Communications网络传播
Internet Media Communications 网媒传播
Interpersonal Communications人际传播
Interpreter翻译
Interview 专访或面试
Introduction Lantern宣传幻灯
Investor Relations投资者关系
Invitation Letter 邀请
IPR（Institute of Public Relations）英国公共关系协会
IPRA（International Public Relations Association）国际公共关系协会
Issue Diagnosis问题诊断
Issues Management问题管理
ISV （Individual Software Vendor）独立软件开发商
Job Evaluation绩效考核
Journalist记者
Key Media关键媒体
Key Messages 关键信息
Keynote Speaker主题演讲人
Keynote Speech主题演讲
LA（ Large Account） 大客户
LE （Large Enterprise）大客户
Leadership 领导者
Legal Duty法律义务
Life Cycle of the Products 产品生命周期
Lobby游说
Logo标识
Long Term Program长期项目
Lucky Draw 抽奖
Marcomm（Marketing Communications）营销传播
Market Analysis Report市场分析报告
Marketing Communications Mix营销传播组合
Marketing Communications营销传播
Marketing Strategy 市场营销战略
Marketshare 市场份额
Mass Media大众媒体
MB（Medium business） 中客户
MC（Master of Ceremonies）主持人
MC（Middle China）华中
MD（Managing Director） 董事总经理、执行董事
Media Assistant媒介助理
Media Analysis媒体分析
Media Communications Strategy媒体传播战略
Media Communications媒体传播
Media Coverage 媒体覆盖率
Media Director 媒介总监
Media Executive媒介代表、媒介主任
Media Inquiry媒体垂询
Media Kit媒体资料包
Media List媒体名单
Media Manager媒介经理
Media Monitor媒体监测
Media Relations媒介关系
Media Research媒体研究
Media Tour媒体拜访或媒体外出巡游
Media媒体
Meeting Agenda会议议程
Meeting Minutes 会议记录
Merchandise促销物品
Methodology方法论
MI (Mind Identity)企业理念识别
MI（Media Index)企业媒体声望指数
Mindshare 品牌影响力份额
Miscellaneous 杂费
Monthly Report月报
Multifunctional Task Force多职能任务小组
National Standards of the PR Professional Qualification国家公共关系职业资格标准
NC（North China）华北
NE （Northeast China）东北
Negative Report负面报道
New Product Launch新产品发布
News Clipping新闻剪报
News Release新闻发布
Newsletter通讯
No-profit PR 非营利机构公关
Norms of Excellent PR Management 卓越公共关系管理标准
NW（Northwest China）西北
Objective Diagnosis目标诊断
Offering 服务内容
On Site现场
Online Advertisement 线上广告
Online Communications线上传播
Online Marketing Communications 线上营销传播
Online media网络媒体
Online Roadshow 网上路演
Online Survey网上调查
OOP（Out-of-Pocket）杂费、日常工作发生的成本
Open-day Visits开放日参观
Opinion Leader舆论领袖
OUTCOMES Evaluation Tools输出级评估工具
OUTPUTS Evaluation Tools效果级评估工具
Outsourcing 外包
OV（One Voice）一个声音
Photo Library图片库
Planning Phase 策划阶段
Polish文案润色
POP (Point Of Purchase Advertising) 导购点广告
Positioning定位
Post Event 善后工作
Poster 海报
Postmortem 会后书面的简短总结报告
Postscript后记
PR Agency公关公司
PR Consulting Market公关顾问服务市场
AD Netwok 传统网络广告
PSP (Demand side platform) 需求平台
CPD (COST per Download) 成本每下载
CPM(cost per mille) 每千人成本
RTB （Real-Time BIdding) 实时竞价
Mobile ADN(Mobile Ad Network) APP内广告
DSP（Demand-Side Platform） 互联网广告
弱智好儿童
广告的英文：advertisement
advertisement 读法 英 [ədˈvɜːtɪsmənt] 美 [ˌædvərˈtaɪzmənt]
n.广告;启事;广告(样)品;广告活动;广告宣传
短语：
1、classified advertisements 分类广告
2、exaggerated advertisement 夸大其词的广告,虚假的广告
3、full-page advertisement 整页〔版〕广告
4、influential advertisement 有影响力的广告
5、trustful advertisement 真实的广告
一、advertisement的词义辨析：
advertisement, propaganda的区别：
1、advertisement 广告
2、propaganda 宣传（贬义，为某种政治目的而进行的口号式宣传）
二、advertisement的近义词：publicity
publicity 读法 英 [pʌb'lɪsɪtɪ] 美 [pʌb'lɪsəti]
n. 宣传，宣扬；公开；广告；注意
短语：
1、publicity department 宣传部
2、publicity stunt 做秀
3、publicity campaign 宣传运动
4、publicity material n. 宣传资料
Smile丶燚
哪里不满意可以再商量Many kinds of modern advertising, advertising is also a lot of classification methodOne, whether for profit organizations to advertisers for advertising classification standardAccording to this standard, advertising in general can be divided into commercial (Commercial Advertising) and non commercial advertising (un-commercial Advertising).For the purpose of commercial advertising is to promote non-profit organization to sales and profit of advertising.Non commercial advertising is usually a religious organization, charity organizations, government departments, social organizations and other non-profit organization of advertising.Two, to the advertising media for advertising classification standardRadio advertising is the four most common forms of traditional advertising. The advertisement of the network in recent years the fastest growing form of advertising.TV commercials have become one of the main forms of advertising most of today's society. The rise of television advertising and the development of TV media contact. Television advertising is the biggest characteristic of visual (sight), sound (sound), action (motion) in one.Newspaper advertising is the most important traditional forms of advertising. The initial development of modern advertising is the emergence and development of newspaper and media contact. Newspaper ads and has its own unique advantages due to the characteristics of the newspaper media. Direct mail direct mail advertising is a direct advertising through the post office to the consumer or user of the advertising. Direct mail advertising species including many, including sales letters, postcards, product catalogs, flyers etc.. This form of advertising selective strong, advertisers can according to the advertisement content to choose mail object. Direct mail advertising can more quickly and clearly display advertising effect size.Outdoor advertising outdoor advertising signs, posters, refers to the neon lights in the form of traffic routes, tourist attractions and public places, more pedestrian station to do advertising. The advantage of this type of advertising is retained for a longer time.Internet advertising this is a era of network advertisement form. Online advertising is the most common one called BANNER advertising. Internet advertising is the "eyeball economy", "attention economy" is the most concentrated expression of the.Characteristics of various forms of advertising, we in the later part of the advertising media will be more in-depth explanation.If the media specific classification to advertising, and in media properties to divide the advertisement, can put ads simply divided into:Print ads: newspaper, magazine advertising.The electronic advertising: Radio, television, Internet advertising.Outdoor advertising: outdoor and transit advertising.Direct mail advertising: advertising through the postal system.Three, advertising for advertising object classification standardAccording to this standard will be divided into consumer advertising advertising (Consumer Advertising), industrial advertising (Business Advertising), service advertising (Service Advertising) and so on.Consumer advertising consumer advertising is the manufacturer or distributor for products or services of the final consumer or buyer of advertising. Most of our contact in the newspapers, radio, television, magazine is consumer advertising. Consumer advertising can according to consumer goods categories subdivided into: alcohol advertising, tobacco advertising, advertisement for beverage, food advertising, clothing, cosmetics, household appliances, advertising advertising advertising and so on.Object industry advertising industry advertising is that people in every industry for the business activities of the purchase or the selected articles. Because of the particularity of the object, industry advertising mostly released in a certain industry publications, professional journals, or appear in the product direct mail to establish business relations and in specific areas of business fair, exhibition.Object services advertising services advertising can be ordinary consumers, can also be a special group of people in the business activities of enterprises and accept service.Four, with the purpose of advertising divisionAccording to the purpose of advertising division, can put advertisements into:Product advertising: to promote the sales of products and services.Non product advertising (enterprises or the public): improve a mechanism of responsibility or philosophy, rather than directly sell specific products.Commercial advertising: a profit objective, promotional product, service or idea.Non commercial advertising: funded by the charity or non-profit institutions, municipal organizations, religious organizations or political organizations, as these groups make advertising.Behavioral advertising: to arouse the audience directly behavior advertising.Advertising: to establish a product image, so that the audience familiar with the product name or the packaging and advertising.
曹婕倩风恬
(CSA) is an advertisement broadcast on radio or television, for the public interest. PSAs are intended to modify public attitudes by raising awareness about specific issues. The most common topics of PSAs are health and safety. A typical PSA is part of a public awareness campaign to inform or educate the public about an issue such as smoking or compulsive gambling.From time to time a charitable organization releases a PSA enlists the support of a celebrity; examples include Michael J. Fox's PSAs in the U.S. supporting research into Parkinson's disease and Crips street gang leader Stanley "Tookie" Williams speaking from prison to urge youth not to join gangs.Some religious organizations produce PSAs on non-religious themes such as family values. Examples include the long-running homefront campaign[1] from The Church of Jesus Christ of Latter-day Saints, and campaigns by the Seventh-day Adventist Church and the United Methodist Church.The military produces PSAs to recruit enlistees, in addition to paid advertising and sponsorship efforts.In the U.S, the role of PSAs was affected by deregulation of the broadcasting industry in the 1980s. Previously, a broadcast license was assigned to a television or radio station that was expected to serve as a "public trustee" by airing PSAs (in addition to meeting other requirements).[2]United States producers distribute traditional PSAs distributed to station directors.Some television shows featuring very special episodes made PSAs after the episodes. For example, Conrad Bain of Diff'rent Strokes spoke two PSAs after the episodes dealing with child sexual abuse and hitchhiking.
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