品牌架构英文

手译.我在你的关键词和摘要前都加上英文的翻译了,另外注意,在论文规范的格式中,关键词是放在摘要后面的.如果是毕业论文的话,这个程度应该没有问题.大体的框架应该都没有问题,主要的专业词汇问题也不大,应该可以过关.不过,还是希望帖主本着对自己负责的态度,在采用之前(不管是采用我的,或是在我后面出现的高高手的,呵呵,至少在我前面,我没看到谁译的东西能用的)能够认真检查仔细核对一下.另:个人觉得,这个论文摘要有点儿冗长,而且逻辑性不是太强.比如说,第二段和第四段个人觉得可以合为一段.呵呵.^_^Good luck.================================国内服装品牌识别传播与体验研究Research on the Identity Communications and Experience of Domestic Clothing Brand服装品牌；战略；识别传播；体验；品牌架构 Key words:clothing brand, strategy, identity communications, experience, brand framework 中国近十年来经济快速发展，国内服装企业已从单一的产品加工生产转向品牌建设，而任何一个服装品牌都是在不断变化着的市场经济环境中运行的，都是在与同行业其他品牌服装、目标消费群体和社会公众的联系中展开营销传播的。Abstract:With the rapid economic development in recent 10 years in China, domestic clothing corporations have turned to brand construction from simple processing and manufacturing. Futhermore, operating in the constantly changing circumstances of market economy, each clothing brand carries out marketing communications in relation with other brands in the same industry, target consuming groups and social public.消费者的消费能力大大提升，消费者的消费理念日趋成熟，预计2020年，中国将成为世界上最大的服装生产国和最大的服装消费国，针对这个极具潜力的庞大市场，本论文对国内外服装品牌经营现状与营销传播方法进行比较分析研究，尝试从品牌识别传播以及体验营销的理论角度探讨国内服装品牌战略性的传播方法。通过吸取知名品牌先进的管理理念和解决问题的方法，为国内服装品牌经营者改良出一套符合中国国情与企业现状的战略方法，为中国服装企业提供科学依据。As the consumption capacity and consumption concept of the consumers have been greatly increased, it is predicted that in 2020, China will become the biggest country for clothing production and clothing consumption. Aiming at this potentially giant market, this paper analyses the managing status and methods for marketing communications of clothing brand in comparison with foreign countries, in attempt to discuss the strategic communication method of domestic clothing brand from the theoretic aspects of the identity communications and experience marketing. Consequently the paper, by absorbing the advanced management concept and measures to solve problems of the name brands, sets up a series of strategic methods available for the present situation of China and Chinese clothing enterprises as the scientific foundation.文章采用了品牌管理大师大卫.艾克的一个具有很强的实践性与可操作性的系统的研究方法：“品牌驱动”的商业模式，针对市场分析与理解、品牌的战略与计划、品牌战略的实际运作这三个阶段对中国服装企业的品牌运作流程进行分析。同时借助伯德•施密特体验式营销的执行工具（体验媒介），从视觉识别、产品呈现、传播、空间环境、卖场人员几个方面分别对服装品牌设计战略与管理进行阐述。最后结合国内服装发展现状对国内的服装品牌战略与架构优化进行了仔细分析。 The paper adopts Brand-Driving commercial mode established by David Ike (master of brand management) as the systemic research method which is of great practicality and maneuverability, and analyses the operation process of brand of Chinese clothing enterprises in the stages of market analyzing and understanding, strategy and planning of brand, and the actual operation of brand. Moreover, the paper, in virtue of the performing tools (experience media) in experience marketing introduced by Board Smite, elaborates the strategy planning and management of clothing brand in the aspects of visual identity, product appearance, communications, spatial environment, and sale personnel. Finally, detailed analysis is put forward towards the perfection of strategy and framework of domestic clothing brand based on the present situation of clothing development in China.国内服装企业在今后的发展必须首先要有贴近中国实际市场的定位，其次是加强足够的研究和投入，建立顺应国内服装企业自身的合理的可持续的发展战略。本文深信，未来的中国服装市场充满了机遇和挑战，我们如何发掘本土生产与文化资源，运用系统的现代设计与品牌管理工具，对于未来服装市场的结构性调整和国际化突破有着非常重要的战略意义。For further development, domestic clothing corporations should firstly fix the orientation in the market available to the practical situation of China, and secondly establish the sound strategy for sustainable development appropriate to the enterprises themselves. In the paper, the author faithfully believes that with opportunities and challenges in the future Chinese clothing market, it is of strategic significance for the adjustment of the structure of future clothing market and internationalization to explore the domestic resources of production and culture with systematic modern designs and brand management tools. ------------------------------whole passageResearch on the Identity Communications and Experience of Domestic Clothing BrandAbstract:With the rapid economic development in recent 10 years in China, domestic clothing corporations have turned to brand construction from simple processing and manufacturing. Futhermore, operating in the constantly changing circumstances of market economy, each clothing brand carries out marketing communications in relation with other brands in the same industry, target consuming groups and social public.As the consumption capacity and consumption concept of the consumers have been greatly increased, it is predicted that in 2020, China will become the biggest country for clothing production and clothing consumption. Aiming at this potentially giant market, this paper analyses the managing status and methods for marketing communications of clothing brand in comparison with foreign countries, in attempt to discuss the strategic communication method of domestic clothing brand from the theoretic aspects of the identity communications and experience marketing. Consequently the paper, by absorbing the advanced management concept and measures to solve problems of the name brands, sets up a series of strategic methods available for the present situation of China and Chinese clothing enterprises as the scientific foundation.The paper adopts Brand-Driving commercial mode established by David Ike (master of brand management) as the systemic research method which is of great practicality and maneuverability, and analyses the operation process of brand of Chinese clothing enterprises in the stages of market analyzing and understanding, strategy and planning of brand, and the actual operation of brand. Moreover, the paper, in virtue of the performing tools (experience media) in experience marketing introduced by Board Smite, elaborates the strategy planning and management of clothing brand in the aspects of visual identity, product appearance, communications, spatial environment, and sale personnel. Finally, detailed analysis is put forward towards the perfection of strategy and framework of domestic clothing brand based on the present situation of clothing development in China.For further development, domestic clothing corporations should firstly fix the orientation in the market available to the practical situation of China, and secondly establish the sound strategy for sustainable development appropriate to the enterprises themselves. In the paper, the author faithfully believes that with opportunities and challenges in the future Chinese clothing market, it is of strategic significance for the adjustment of the structure of future clothing market and internationalization to explore the domestic resources of production and culture with systematic modern designs and brand management tools. Key words:clothing brand, strategy, identity communications, experience, brand framework

国内の服装のブランドは伝播を识别してと研究を体験します 服装のブランド；戦略；伝播を识别します；体験；ブランドの构筑 中国はここ10年来経済は急速に発展して、国内の服装の企业はすでに単一の制品は生产を加工してブランドの建设に転向して、いかなる1つの服装のブランドはすべて绝えず変化している市场経済の环境の中で运行ので、すべて同业界のその他のブランドと服装、目标の消费层と社会の公众の连络の中でマーケティングの伝播を展开したのです。 消费者の消费能力は大いに升格させて、消费者の消费の理念は日に日に熟して、2020年を予想して、中国は世界で最大の服装になって国と最大の服装の消费の国を生产して、この潜在力が十分にあった巨大な市场に対して、当论文が国内外の服装のブランドに対して现状を経営してマーケティングの伝播の方法と行って比较的に研究を分析して、试みはブランドから伝播を识别しておよびマーケティングの理论の角度を体験して国内の服装のブランドの戦略的の伝播の方法を探求します。有名なブランドの先进的な管理の理念と问题を解决する方法を吸収しますを通じて(通って)、国内の服装のブランドの経営者のためにひとまとまりの中国の国情と企业の现状を合った戦略の方法を改良しだして、中国の服装の企业のために科学的な根拠を提供します。 文章はブランドの管理の大家のデビッドを采用しました.艾克の1つのとても强い実践性と可操作性を持ったシステムの研究方法：“ブランドの駆动”の商业のモード、市场の分析と理解、ブランドの戦略に対して计画、ブランドの戦略の実际と运営するこの3段阶は中国の服装の企业のブランドの运営の流れに対して分析を行います。同时にバードに助けを借りますか？施密特は式のマーケティングの実行のツール（媒介者を体験します）を体験して、视覚から识别します、制品が现れます、伝播、空间の环境、売场人员のいくつ(か)の方面がそれぞれ服装のブランドに対して戦略を设计して管理と详しい陈述を行います。最后に国内の服装を结び付けて现状を発展して国内の服装のブランドの戦略と构筑に対して最适化してきめ细かい分析を行いました。 国内の服装の企业の今后での発展はまず必ず中国の実情の市场の位置付けを近づけることがあるなくてはならなくて、その次に十分な研究と投入を强化するので、创立して国内の服装の企业自身の合理的な続けることができる発展戦略に顺応します。本文は深く信じて、未来の中国の服装市场はチャンスと挑戦を満たして、私达はどのように本土を発掘して文化の资源を生产してと、运用システムの现代ブランドの管理のツールと设计して、未来の服装市场の构造的调整と国际化について突破してとても重要な戦略の意义を持っています。

国内服装品牌识别传播与体验研究 The local clothing brand identifies dissemination and experience a research服装品牌；Clothing brand;战略；Strategy;识别传播；Identify a dissemination;体验；Experience;品牌架构 The brand configuring中国近十年来经济快速发展，国内服装企业已从单一的产品加工生产转向品牌建设，而任何一个服装品牌都是在不断变化着的市场经济环境中运行的，都是在与同行业其他品牌服装、目标消费群体和社会公众的联系中展开营销传播的。Decade in China comes to economy to develop quickly, the local clothing business enterprise has already processed to produce to change direction the brand construction from single product, but all of whichever clothing brands circulate in the market economy environment that is changing continuously, all is launch the marketing dissemination in with go together other brand clothings,targets of industries to consume community and society public of the contact.消费者的消费能力大大提升，消费者的消费理念日趋成熟，预计2020年，中国将成为世界上最大的服装生产国和最大的服装消费国，针对这个极具潜力的庞大市场，本论文对国内外服装品牌经营现状与营销传播方法进行比较分析研究，尝试从品牌识别传播以及体验营销的理论角度探讨国内服装品牌战略性的传播方法。The consumption ability of the consumer promotes consumedly, the consumption principle of the consumer be gradually maturing, anticipating 2020, China will become the biggest clothing to produce country to consume country with the biggest clothing in the world, aiming at this huge market that has a potential very much, this thesis conducts the present condition and marketing to spread a method to carry on to the domestic and international clothing brand more the analysis research, the theories angle that tries to identify dissemination and experience personally a marketing from the brand inquiries into a strategic dissemination method of local clothing brand.通过吸取知名品牌先进的管理理念和解决问题的方法，为国内服装品牌经营者改良出一套符合中国国情与企业现状的战略方法，为中国服装企业提供科学依据。Pass a management principle of absorb the well-known brand forerunner with the method for solve problem, take orally to pack the brand executive to improve a set of strategic method that match Chinese state of the nation and the business enterprise present condition for the country, provide science basis for the Chinese clothing business enterprise.文章采用了品牌管理大师大卫.The article adopted the brand management master's David.艾克的一个具有很强的实践性与可操作性的系统的研究方法：A research method of the system that has very strong fulfillment and maneuverability of the 艾 gram:“品牌驱动”的商业模式，针对市场分析与理解、品牌的战略与计划、品牌战略的实际运作这三个阶段对中国服装企业的品牌运作流程进行分析。The business model of"the brand drive", aim at the market analysis and comprehend,the strategy of the brand and plan,brand strategic actual operation these three stages to Chinese clothing business enterprise of the brand operation process carry on analysis.同时借助伯德?Ask for help 伯 in the meantime virtuous?施密特体验式营销的执行工具（体验媒介），从视觉识别、产品呈现、传播、空间环境、卖场人员几个方面分别对服装品牌设计战略与管理进行阐述。SHI MI4 especially the performance tool(experience medium) of the experience type marketing, identify from the sense of vision,the product present,spread,space environment,selling exhibition personnel's a few aspect differences to the clothing brand design strategy and manage to carry on elaborate.最后结合国内服装发展现状对国内的服装品牌战略与架构优化进行了仔细分析。Combine the local clothing development present condition finally to the local clothing brand strategy and configuring excellent turned to carry on careful analysis.国内服装企业在今后的发展必须首先要有贴近中国实际市场的定位，其次是加强足够的研究和投入，建立顺应国内服装企业自身的合理的可持续的发展战略。Local clothing business enterprise's development in aftertime has to be had to have a fixed position of come close the Chinese actual market first, secondly is strengthen the enough research and devotion, the establishment adjusts the local clothing business enterprise oneself of reasonable of can keep on of development strategy.本文深信，未来的中国服装市场充满了机遇和挑战，我们如何发掘本土生产与文化资源，运用系统的现代设计与品牌管理工具，对于未来服装市场的结构性调整和国际化突破有着非常重要的战略意义。This text believe deeply, the future Chinese clothing market was filled with the opportunity and challenge, we how discover the mainland production and the cultural resources, usage system of modern the design manage tool with brand, will adjust to have count for much strategic meaning and the internationalization breakthrough to the structure of the clothing market in the future.”"

一、PM: Product Manager，产品经理，又称品牌经理(Brand Manager)。举凡产品从创意到上市，所有相关的研发、调研、生产、编预算、广告、促销活动等等，都由产品经理掌控。

项目经理是项目团队的领导者，项目经理首要职责是在预算范围内按时优质地领导项目小组完成全部项目工作内容，并使客户满意。为此项目经理必须在一系列的项目计划、组织和控制活动中做好领导工作，从而实现项目目标。

二、RD: Research and Development engineer，研发工程师，对某种不存在的事物进行系统的研究和开发并具有一定经验的专业工作者,或者对已经存在的事物进行改进以达到优化目的的专业工作者。

三、QA: Qualtiy Assurance，品质保证。QA的主要职责就是质量保证工作。有些推行ISO9000的组织会设置这样的部门或岗位，负责ISO9000标准所要求的有关质量保证的职能，担任这类工作的人员就叫做QA人员。

四、OP: Operator，操作员，管理员。 OP工作内容主要就是维护公司的服务器能够正常提供服务，细分的话包括系统部分，网络部分，应用程序部分，数据库部分，具体根据公司的规模和职位职能不同，运维的定义也不同。现在市面上主要的OP有三种：网络游戏运维，网站运维，大型项目测试和生产环境运维。

扩展资料：

PM：产品经理（Product Manager）是企业中专门负责产品管理的职位，产品经理负责市场调查并根据用户的需求，确定开发何种产品，选择何种技术、商业模式等。

RD：研发工程师是指从事某种行业，对某种不存在的事物进行系统的研究和开发并具有一定经验的专业工作者，或者对已经存在的事物进行改进以达到优化目的的专业工作者。

作为研发工程师，首先要有强烈的好奇心，这是成为高手的必要条件。喜欢新生事物，对问题喜欢刨根问底，以钻研为乐趣。那种得过且过，敷衍了事，仅仅把工作当作饭碗的人连熟手都成不了，更何况高手。有好奇心的人，可以为解决一个问题通宵干，躺在床上也在寻思解决方案，这样的人就是高手的胚子！

做事谨慎细致，考虑问题全面。技术工作来不得半点粗心马虎，否则问题多多，后患无穷。甚至给生产、产品品质造成重大影响，给公司造成重大经济损失。马虎的人不可能成为优秀的工程师，只可能当当助手。

参考资料：百度百科：PM

这种情况一般是说明机器现在正在执行“过滤网清洁提示功能”，提示过滤网需要清洁，部分产品在显示“FC”的同时，还会发出蜂鸣声，出现以上所述现象应向用户解释，这并非是机器出现问题，FC也不是机器的故障代码，它是空调器的正常功能，提示过滤网需要清洁了。

品牌架构：品牌含义：“海信”源于“海纳百川”、“信诚无限”两个成语，海信英文商标“Hisense”是由“High”与“Sense”组合而成，代表了“高品位”、“高享受”和“高科技”的含义。

多品牌：形成了海信、科龙、容声、赛维组成的海信品牌星系。 品牌愿景：做受人尊敬的世界企业。