老李重庆
Development history:
Since 1963, the image of "Uncle McDonald" has swept the children of the United States.
In the United Kingdom, Japan, Hong Kong and other places, "Uncle McDonald" has also become a household name.
When they think of "Uncle McDonald", they naturally think of McDonald's hamburger, fish wicker bag, French fries ... these delicious dishes.
With the globalization of McDonald's, Uncle McDonald's is also set to speak 31 languages, including Chinese and Hindi.
In addition, as the main virtual role used by McDonald's companies to attract children, the official set Uncle McDonald as "the best friend of the child".
And a group of unique friends will always welcome children at McDonald's Paradise.
And since August 2003, he has served as the "Chief Happy Officer" of McDonald's.
中文:
发展历史:
从1963年起,“麦当劳叔叔”的形象风靡了全美国的儿童。
在英国、日本、香港等地,“麦当劳叔叔”也成了家喻户晓的人物。当他们想起“麦当劳叔叔”的时候,自然地就会想起麦当汉堡包、鱼柳包、炸薯条……这些美味可口的菜肴。
伴随着麦当劳公司全球化的经营方针,麦当劳叔叔还被设定为能说31种语言,包括中国语及印地语等等。
此外,作为麦当劳公司用以吸引小朋友的主要虚拟角色,因此官方将麦当劳叔叔设定为“孩童最好的朋友”,与其一群各具特色的朋友永远在麦当劳乐园欢迎著小朋友的光临。
并自2003年8月起担任麦当劳公司的“首席欢乐官”。
麦当劳的品牌特点:
大多数麦当劳快餐厅都提供柜台式和得来速式(drive-through的英译,即指不下车便可以购买餐点的一种快餐服务。顾客可以驾车在门口点菜,然后绕过餐厅,在出口处取餐)两种服务方式,同时提供室内就餐,有时也提供室外座位。得来速餐厅通常拥有几个独立的站点:停车点、结账点和取货点,而一般而言后两个站点会并在一起。
因麦当劳固定销售可口可乐公司提供的碳酸饮料,麦当劳实际和可口可乐结成了战略联盟。
参考资料:百度百科-麦当劳
吃吃吃吃吃Chen
Hewlett-Packard Company (NYSE: HPQ) or HP is an American multinational information technology corporation headquartered in Palo Alto, California, USA that provides products, technologies, software, solutions and services to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors.The company was founded in a one-car garage in Palo Alto by William (Bill) Redington Hewlett and Dave Packard. Currently, HP is the world's leading PC manufacturer, operating in nearly every country. It specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. Major product lines include personal computing devices, enterprise, and industry standard servers, related storage devices, networking products, software and a diverse range of printers, and other imaging products. HP markets its products to households, small- to medium-sized businesses and enterprises directly as well as via online distribution, consumer-electronics and office-supply retailers, software partners and major technology vendors. HP also has strong services and consulting business around its products and partner products.Major company events have included the spin-off of part of its business as Agilent Technologies in 1999, its merger with Compaq in 2002, and the acquisition of EDS in 2008, which led to combined revenues of $118.4 billion in 2008 and a Fortune 500 ranking of 9 in 2009. In November 2009, HP announced the acquisition of 3Com; with the deal closing on April 12, 2010. On April 28, 2010, HP announced the buyout of Palm for $1.2 billion. On September 2, 2010, won its bidding war for 3PAR with a $33 a share offer ($2.07 billion) which Dell declined to match.Hewlett-Packard is not affiliated with Packard Motor Car Corporation, founded by James Ward Packard and William Doud Packard .
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Mercedes-Benz is a German brand name of automobiles, buses, coaches, and trucks owned by DaimlerChrysler, previously Daimler-Benz (1926–1998). Mercedes-Benz automobiles have introduced — both in the past and present — the majority of technological and safety features common in modern vehicles.Origin of logo and brandEstablished in 1871, Benz & Cie. was the most important of several companies founded by Karl Benz. The Benz patent motor wagon was ahead of its times; by 1886, Benz had the first four-stroke engine. Karl Benz is credited as the inventor of the first "true" automobile since Daimler's vehicle was a horse carriage adapted with an engine, whereas the 1886 Benz automobile had a chassis designed from scratch.Daimler Motoren Gesellschaft-(DMG) was founded by Gottlieb Daimler and his partner Wilhelm Maybach in 1890. Daimler died in 1900 and Maybach left DMG in 1907. By then, Benz & Cie. and DMG were rivals. In 1924, owing to economic necessity after World War I, they entered into an "Agreement of Mutual Interest" valid until the year 2000. This initial agreement still allowed each company to manufacture and sell their products under their original brand names. After the official merger in June 28, 1926, the firm became known as Daimler-Benz.The hyphenated brand name Mercedes-Benz was established after that merger. The brand name Daimler had been licensed for use on other automobiles in France and the United Kingdom, and was therefore not available to Daimler-Benz. Instead, the name of its seminal Mercedes model designed by Maybach over twenty years before was chosen for the DMG portion of the new brand. ("Mercedes" had been painted on a DMG vehicle used in races by a man in honor of his daughter, and became the formal name of a DMG model in 1902, see below.) Thus, Mercedes-Benz became the brand name applied to the models of one of the new firm. Because of its eponymous tie to Karl Benz and his early vehicles, Mercedes-Benz is also the name of the world's oldest continuously produced automobile line.As part of the 1926 merger, a new logo was created that would include a symbol for each and integrate the names of the two former companies. A three-pointed star had been designed by Gottlieb Daimler, to show the ability of his motors for land, air, and sea use. This star first appeared on a DMG model in 1909, so it was chosen for the new logo. The traditional laurel wreath symbol used by Karl Benz was added along with his name to complete the new logo. The logo with a plain ring, as seen today, was not used until 1937.In 1998, Daimler-Benz and Chrysler agreed to combine their businesses — promoted as the "merger of equals" — and the new entity was named DaimlerChrysler AG.On May 14, 2007, the separation of Daimler and Chrysler was announced. Selling Chrysler has been seen as a positive move for Daimler by its shareholders, who hope that the separation will allow Daimler's car brand Mercedes-Benz to be free to do what it does best without having the distractions of its heavily unprofitable U.S. partner Chrysler. However, Daimler retains a 20 per cent minority stake in Chrysler.