快乐的陆小晶
应该是市场营销中关于品牌管理的： 1.品牌识别（Brand identification） 品牌识别的概念由大卫艾克教授在《创造强势品牌》（《Building a Strong Brand》）一书中提出。品牌识别是代表企业所期待的品牌的理想状态，期望消费者和社会这样来接受该品牌，这样来联想该品牌的看法。因此，不仅仅是企业对品牌的自我规定，也包含着从消费者的角度所规定的品牌概念，竞争对手或者是市场需求所规定的品牌位置等概念。 2.实用性，应该不用过多解释 Brand is a special symbol of enterprise,it practicality gives consumers brand credit. 还有我们说商品包装或者营销策划。品牌战略都强调practicality，简称P 3.单词错误，我觉得应该是“optimization” 优化 The Optimization of the Marketing Mechanism in a Commercial Bank 商业银行营销机制的优化 4.连续性（continuity） 是指保留现有的顾客群，向他们销售其他产品和更高级的产品。 也就是能培养顾客的忠诚度。 5。标志、品牌，如果是在企业文化中，这个单词表示“文化符号” 底特律的汽车制造商最先推出换牌工程(badge-engineering),将平台共享延伸到多个知名度不佳的品牌,弥补产品系列的空白。 6.单词又打错了吧，hedinostic 在这里，来源于Hedonism。 “享乐主义的”“快乐主义的” 这6个需求领域分别为:表现(Expression),快乐主义(Hedonism),平衡(Balance),关系(Connection),秩序(Order)以及力量(power). 7.伦理 道德 目标市场的道德选择 Ethical Choice of Market Targets 基于诚信伦理道德的医院品牌营销策略 Hospital Brand Marketing Strategy Based on Ethical and Moral Integrity
吃兔吃土
identification鉴定、识别、标识。这个词用法比较多。用在品牌方面应该是识别和标识的意思。比如对用户、商家来说就是识别的意思，对生产厂家，这就是标识，就是给一个品牌一个商品名，并印到，或用标签贴到产品上。 practicality 实用性。应该没什么好解释的。optimisction 优化、最佳化。应该是optimisation或optimizationcontinuity 连续性。badge 标记，标识。原意是徽章。hedinistic 快乐主义的，享乐主义的。应该是hedonisticethical 伦理的，道德的。
颜庄小店
供阁下参考---Family branding is a marketing strategy that involves selling several related products under one brand name. It is contrasted with individual branding in which each product in a portfolio is given a unique identity and brand name.There are often economies of scope associated with family branding since several products can efficiently be promoted with a single advertisement or campaign. Family branding facilitates new product introductions by providing a 'foot-in-the-door' in potential customers' evoked set. When considering purchasing a new type of product, potential customers tend to evoke in their minds a product with a familiar brand name. Being a part of this evoked set can lead to trial purchase, product acceptance, or other advantages.Family branding imposes on the brand owner a greater burden to maintain consistent quality and brand equity. If the quality of one product in the brand family is compromised, it could reduce sales of all the others. For this reason family branding is generally limited to product lines that consist of products of similar quality.
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