吴山脚下2012
市场营销专业的4P(产品—Product;价格—Price;地点—Place;促销—Promotion)这一理论认为,如果一个营销组合中包括合适的产品,合适的价格,合适的分销策略,和合适的促销策略,那么这将是一个成功的营销组合,企业的营销目标也可以藉以实现。市场营销的4cconsumer(消费者)cost(成本)convenience(便利)communication(沟通)其基本出发点是:从外传播到内传播;从"营销人员和信息传播人员向顾客和潜在顾客传递信息”到”顾客和潜在顾客使营销人员和信息传播人员明了需要、欲望和希望”,营销人员和信息传播人员聆听这些并做出反应;从“决定我们营销人员想要做什么”到明白“顾客真正需要营销人员做什么”。参考资料:市场营销学(第二版)吴健安主编高等教育出版社
我是丽香
促销就是营销者向消费者传递有关本企业及产品的各种信息,说服或吸引消费者购买其产品,以达到扩大销售量的目的。企业可根据实际情况及市场、产品等因素选择一种或多种促销手段的组合。那么你知道促销用英语怎么说吗?下面来学习一下吧。
促销英语说法1:
sales promotion
促销英语说法2:
merchandising
促销的英语例句:
你认为公司进行促销活动是出于什么原因?
What do you think companies use sales promotion?
毕竟您不会期望我们为产品促销提供经费。
After all, you can hardly expect us to finance your sale promotion.
促销工具的结合,叫做促销组合。
The combination of the promotional tools is called the promotion mix.
你的工作是促销这一新产品。
Your job is to promote the new product.
这家百货公司每个月都出版一本促销小册子。
The department store publishes a promotion brochure every month.
赠券也罢,抽奖也罢,都是为了促销。
Both gift coupons and a raffle will be used for the promotion.
从下拉框中选择您希望加入捆绑组合促销的产品。
Select the products that you want in your bundle from the drop down boxes.
要想拿到特别分红,这种方式必须能够促销我们的玩具。
As a special bonus it also has to be able to merchandise our toy.
按照各大商场名字维护各种促销活动文件。
Maintain a different file for promotion activity as per each shopping mall name.
促销手段的运用不仅仅限于消费品,它也可以用于工业销售。
The use of sales promotion is not limited to consumer products. It can be used with industrial selling too.
除了四月十日的报价函之外,我们另外寄上本公司之技术资料及促销资料。
Further to our quotation of April10, we have sent our technical information and sales promotional materials.
沃尔玛常规的促销活动都能吸引成千上万的消费者给出“喜欢”的反馈,而最近的复活节填空题更是带来了11,000多条评论。
Promotions routinely receive thousands of “ likes, ” while a recent Easter fill-in-the-blank question inspired over 11,000 comments.
当时,一个买家对于一款促销产品的下单,少则几台,多则几十台。
At that time, a buyer for a sales promotion product orders and is just a few less, many decades.
如果这种购物方式能在美国以外的其他地方盛行开来,那么,将证明促销活动同样是必不可少的。
If the same decision-making pattern is prent outside the United States, sales promotion should prove to be just as indispensable.
无论是中间商还是消费者,只要有了心理障碍,便会使促销活动的效果打折扣。
The effectiveness of sales promotion can be tempered by psychological barriers, and this fact is applicable to middlemen as well as consumers.
加拿大首屈一指的广告杂志Stimulus对公司经理们的一项调查表明,他们已从媒体广告转向促销活动。
A survey of executives conducted by Stimulus, Canada's leading advertising journal, revealed a shift from media advertising to sales promotion.
利用国际、国内合作进行市场促销。可以给我们一些津贴作为促销费用吗?
Effective marketing shall be achieved in part through cooperation with both international and domestic partners. Could we have some subsidy for sales promotion?
我在促销、电脑安装和为顾客提供培训方面都有经验。
I've not only gained experience in sales promotions but also have been involved in general installation and training programs provided to our clients.
关于推广组合中(告,促销,公共关系,举办活动和赞助)部分应占多大比例的决策过程。
Process of making decisions about the parts of the promotion mix ( advertising, sales promotion, public relations, event marketing, and sponsorship).
hocc豆叮
1. Tourism Marketing Product Strategy (Product): it is a travel agency marketing strategy of the primary factor in the tourism marketing agency to be required for the consumer market tourism products, enterprises can survive and develop. Tourism market in the product marketing mix is the most important factor. ① The basic concept of tourism products. As we all know, the tourism product is provided by tour operators to meet the needs of tourists by tourism consumption of tourism facilities, tourism services and tourism projects and attractive lines, is food, shelter, transportation, travel, purchase, director, entertainment and other elements of The vector combination of goods and services by the composition of products belonging to the service. Of tourists, it is the travel experience or travel experience. Tourism products services as a combination of products, with comprehensive, invisible, non-mobile, non-storage, and production and consumption characteristics of the synchronization is different from the physical form of the performance of products from concrete labor. ② the composition of tourism products. Comprehensive view of tourism consumption and the diversity of tourism products in the same approach will require the structure of the multi-portfolio, the actual content is so constituted. Constitute its form, both in kind of tangible products, such as automobile travel, tourism, hotels, travel, such as the purchase of goods, but also forms of intangible service products, such as guided tours, shopping services, catering services, reception services and products; according to their functional , which may include tourism products, tourism products, special tourism products, special tourism products. ③ marketing tourism products. With the deepening development of the tourism industry, tourist and cultural enhancement of the quality of some tourist products大路货has no interest should therefore be the implementation of quality tourism products, strategy, brand management. It can be anticipated that the 21st century will be China's product quality Tourism century. At the same time, as the "leisure age" of the season, the Chinese people's living by the "food and clothing" type into the "well-off" type of reality, for the popular leisure product development has created conditions. Thus, family leisure, suburban leisure, holiday villages, seaside holiday, weekend holidays and leisure holiday products as well as exit will have broad market. 2. Tourism Marketing pricing strategy (Price): the process of the sale of travel products, the actual consumers (tourists) to achieve the free movement of spatial and temporal scales, a high level of service and enjoyment of the purchase process, these are the activities of a market economy, must act in accordance with the laws of the market economy principle of equivalent exchange. Tourism master the formation of prices and product pricing methods, flexibility in the use of a variety of pricing strategy is the tourism management and marketing activities of the organizers of the principal means. 3. Travel business strategy marketing channels (Place): decision-making of marketing channels is an important decision-making tourism one of enterprises. Client network is an important external resources, usually for many years to set up, it's important tourism enterprises and internal resources such as guides, and marketing teams, etc. can be mentioned in the same breath. The scale of the emerging tourism industry development, marketing channels and therefore corresponding distribution system is necessary. Can not be ignored is that the network economy
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