大家族djz
任务: 初步当然,在业务上的研究要求学生完成一项业务市场研究的任务。这项工作让您有机会翻译课程内容成为一个实际的转让涉及的研究某一特定业务。这是一个个人的工作(没有工作组允许) 。 发展小企业计划一个假设性的业务。小型企业的计划必须提交的一份报告中使用的格式结构如下: 内容提要 提供了一个总体的概况业务。 -企业名称 -使命声明 -业务目标 -法律结构/所有权 -位置 -形势分析 -组织结构 -S WOT分析 -竞争优势 市场营销 -纲要的营销策略为: •产品 •价格 •促进 •场所(分布) 人力资源 -技能分析-所需员额 -所用的方法雇用工作人员 行动 -说明产品/ s或服务 财务 -说明资金来源,用以建立企业 介绍您的转让 您的转让必须有一个学校的封面上的第一页 Word工艺您的报告中使用的格式如下: -单一的空间打字 -平原的字体,例如用Times New Roman -使用的大小1 2pt为主要内容。 包括任何图形,图表或有关的图表。 标识标准 21 -3 0-显示优势分析业务的概念和关系 -深入分析每个区段的业务计划 -使用适当的业务计划格式 -用途广泛的商业词汇和说明性例子,在了解业务规划进程 -表明完成,以判断的重要性,每个阶段的业务规划进程 第11 -2 0-规定了明确的定义,有关的商业条款和健全的讨论经营理念和关系 -提供了一些分析每个区段的业务计划 -使用适当的业务计划格式 -体现了一个很好的了解,业务规划进程 -体现了一个清晰的认识,商业问题 0 -1 0-表明了一个基本的了解业务术语,概念和关系 -未能充分分析每个区段的业务计划 -不使用适当的业务计划格式 -表明,最小的认识,业务规划进程 -提供基本的描述,业务规划进程OK了!
抢银行的小怪兽
商务英语高级写作
商务英语是以适应职场生活的语言要求为目的,内容涉及到商务活动的'方方面面。下面是我整理的商务英语写作范文,希望能帮到大家!
Sample answer: (235words)
Reassessment of job satisfaction: SuePearson(PR Dept.)
Introduction
This report sets out to use Workset colours toassess the accuracy of my job description as PRofficer and to suggest a number of changes.
Findings
It is clear that there is a difference between theway the company views the job and the reality as I perceive it. Firstly, a number of areas whichdemand a significant proportion of my time are not mentioned in the official job brief. Thesegment on the pie chart which provides most cause for concern is the pink sector; this relatesto my attendance at a number of meetings which I can contribute little. Another significantarea is the grey segment; this refers to the unscheduled time I spend sorting out computerproblems. I feel these activities are hampering my core work. As can be seen from the piecharts, the time I spend actively working to meet the goals agreed with my line manager is lessthan envisaged.
Conclusions
The above discrepancies clearly indicate that my current job brief is inaccurate.
Recommendations
I would recommend that my official job brief should be updated using the Workset colours.It would also be valuable to consider the proportion of non-core colours in the pie chart andto investigate whether work in these areas could be carried out by someone else more suitedto these tasks.
Dear Mr Jacobs
I am writing to apply to the position of SalesAdviser for the North East Region which wasadvertised in Herald International yesterday.
Although I am currently working in the MarketingDepartment of a large multinational, I wouldappreciate to work for a rapidly expanding youngcompany such as yours.
As you can see from my enclosed CV, I obtainedan honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughlyenjoyed the six months I spent in working in Boots plc as pert of the course. During this time Igained invaluable insights into the nature of sales. After leaving university I initially spent timeworking for a small local firm before finding my current job and I feel that I am more suited tothe dynamics and varied demands of a smaller firm.
Not only has my experience familiarised me with the challenges faced by the industry todaybut, having been brought up in the north east, I know the region, its problems and itsundoubted potential. As a result, I feel that I would be able to relate to your customers onboth a professional and a personal level.
I am available for interview from 15 September and would be pleased to discuss my CV inmore detail then,
I look forward to hearing from you.
Yours sincerely
A motivation survey
How to improve efficiency
Recently,our company has been focusing on how to improve efficiency.I did a research on trying to put the relevant problems into spotlight.
Firstly, the staffing levels is too heavy to make responsibilities and duties clear to everybody.For example,there are two sales directors under the chief directors.on account of the ambiguity existing in the segregation of duties,these two directors often give contradicted orders.therefore,a task couldn’t be executed rightly and similarly.My recommendation is to simplify the personnel ,by cutting off the unnecessary personnel ,adding creativity.
Secondly, the communication between superior and subordinate is sophisticated and indirect.The manager couldn’t get feedback timely when the workers at the production line encounter difficulty.I advise to set a straight line communication channel.
The last but not the least,as the development of export,setting up a new department focusing on foreign trade is essential.The new department could born from the sales department,which could be a good choice for the staff who cut down from sales department.Besides we also need to recruit a batch of new employees who are gathering English ,contract,and technical ability on himself into it.
In conclusion,it is impossible to improve efficiency simply by simplifying process and personnel.We need to undergo a big ache all over the company,which means certain people ‘s vested interest. We have to conquer the obstruction if we want to get it.
唐伯兔吃小白兔
表示职位的英文有:President、vice-president、general manager、branch manager、project manager、computer operator、salesperson、auditor等。
解析:
1、President
读音:英 ['prezɪdənt] 美 ['prezɪdənt]
n. (国家)总统;(公司)总裁;校长;总经理;社长
When the president of the company retired, the vice-president was elevated to his position.
该公司的总经理退休时,副总经理被提升为总经理。
2、vice-president
读音:英 [vaɪs 'prezɪdənt] 美 [vaɪs 'prezɪdənt]
n.副总裁,副校长
Their mouthpiece is the vice-president
他们的副总裁是他们的代言人。
3、general manager
读音:英 [ˈdʒenərəl ˈmænidʒə] 美 [ˈdʒɛnərəl ˈmænɪdʒɚ]
n.总经理
The general manager may have got steamed up about nothing
总经理可能是平白无故就生气了。
4、branch manager
读音:英 [brɑ:ntʃ ˈmænidʒə] 美 [bræntʃ ˈmænɪdʒɚ]
释义:分店经理
We can 't.The branch manager's not here.
我们做不了主。分行的经理不在这儿。
5、project manager
读音:英 [prəˈdʒekt ˈmænidʒə] 美 [prəˈdʒɛkt ˈmænɪdʒɚ]
项目管理人[经理]
With my experience and clients, I should be a project manager.
以我的经验和客户资源,我应该是项目经理。
6、computer operator
读音:英 [kəmˈpju:tə ˈɔpəreitə] 美 [kəmˈpjutɚ ˈɑpəˌretɚ]
计算机操作员
He is a computer operator.
他是个电脑操作员。
7、salesperson
读音:英 [ˈseɪlzpɜ:sn] 美 [ˈseɪlzpɜ:rsn]
释义:n.售货员
This salesperson is no longer working for this organization.
这名销售人员现在已经不再在这家公司工作了。
8、auditor
读音:英 [ˈɔ:dɪtə(r)] 美 [ˈɔdɪtɚ]
释义:n.审计员;查账员;听者;旁听生
The auditor has questioned the legality of the contracts.
审计员质疑这些合同是否合法。
多收了三五斗啊
memo可以帮助我们在需要的时候记忆起它,这样的东西需要用英文写出什么内容呢?下面是我给大家整理的商务英文memo范文,供大家参阅!
To:All stuff
From:James Shepherd
Date:8 February
Subject:Presentations on changes to insurance
To offer you better health insurance, we has recently changed our insurance company. A
representative from the insurance company is visiting to present the new policy in the meeting room. His presentation will begin at 8 am next Tuesday.
Stock
Inventory
Just in time inventaory system Semi-finished goods
Half-finished goods
Finished goods
Have sth. In stock
We have a large quantity of TV sets in stock.
Supply sth from stock
Wer can supply your requirements from stock.
Invest in stock
Trade with sb.
Trade in sth. Electronic/ electric goods
Trade sth for sth.
The Sales of Men’s leather shoes reach…
Many households replace electric fans with air conditioners.
Substitute
An Eighteen-year- old person Can sign a contract.
Be able to do
Be in a position to do
As soon as We are in ap position to supply new materials, we’ll call you.
Exercise:
You are office supervisor of a large company. Your company has installed a large number of photocopies in its offices. This has facilitated the duplication of documents. However, you have found that quite a few employees use the machines for personal documents. Also, because many people don’t know how to operate the photocopiers properly, breakdowns and waste of photocopying paper are on the rise . Write a memo to all office clerks establishing a clear policy concerning the use of photocopies in your company’s office.
Action memo:
--Recommendations seek agreement to a specific plan of action
--Requests for action seek information or specific action from management,other departments,or outside agencies
Ex:
Situation:
Imagine yourself as the top Human Resources Manager at a P&G location that does not have an in-house exercise facility.Your research has convinced you the company should invest in such a facility and you want to write a recommendation to that effect.
The target reader for your recommendation is the Senior Vice-President for your function.She is not a on a fitness program herself and will be skeptical that such a facility is needed.She is under pressure to cut SR&A expenses and is already having to make tough choices among proposals more closely linked to the business.
Tasks:
Your memo will have to convince her that an exercise facility is a sound business proposition,not a frill.Make sure your memo includes the following information:
1.An exercise facility would save the Company money because of reduced absenteeism--fit people are less likely to get sick.
2.Space is available but $300,000 would be needed to install locker rooms and make it suitable for a fitness center.Equipment would be an additional $150,000.
3.Staffing would be an issue.No current employees are qualified to run such a facility
4.Installing a facility would be a sign the Company cares about the well-being of its people.
From :I.M.Writer
To:Ms.U.R Reader
Date:February 16,20--
Subject: IN-HOUSE EXERCISE FACILITY
This recommends that we install an in-house exercise facility to help cut health-care costs by an estimated 20-25%.Costs for remodeling and equipment will be $450,000,which will be paid out in 26 months based on
rojected savings in health care costs.
BACKGROUND
Health care costs are growing at 18% a year,faster than any other component of SR&A expenses.Various benefit changes in recent years have curbed costs by 4-5% but more needs to be done.
BASIS FOR RECOMMENDATION
1.Companies with in-house exercise facilities report savings of 20-25% in health care costs.This is based on the reports published by the President's Council on Physical Fitness and the National Association for Fitness in industry.
2.The capital expenses of $450,000 will be paid out in 26 months.Health care costs last fiscal year was $930,000.If we can save 22% of that per year,the facility will pay out in 26 months.
3.Having an in-house facility will help corporate goodwill.Companies with facilities report increases in employee morale because the facility is a sign the company cares about the well-being of its people.The facility will also be an asset in recruiting because it shows we are a progressive company,in tune with the times.
Analysis memo:
To:
From:
Date:
Subject: Results of test designed to reduce dust levels at the
Sacramento Plant
This memo reports the results of the results of an experimental test conducted at the Sacramento oat cereal production plant on January 18,2004.The test was conducted to evaluate the effect of adding water to the cereal recipe on the dust level in the plant.The trial was inconclusive.Follow-up tests are being conducted
BACKGROUND
The dust level at the Sacramento facility exceeds Company standards by 25% and represents a potential problem for oat cereal expansion plans.We hypothesized that using additional moisture in the cereal recipe would prevent a significant amount of oat dust from entering the plant's atmosphere.
METHOD
We added 10 gallons of water into the regular recipe in the oat cereal mixer and monitored the effect on dust for 2 hours.Prior to this run,we monitored the control recipe for 2 hours.
We collected dust samples every fifteen for evaluation.
We also collected a drum of moistened recipe with an average moisture of 22% and one of our current recipe with an average moisture of 15%.These drums will be used for storage stability tests.
CONCLUSION:The test was inconclusive.We need to conduct further tests to reduce undesirable dust levels in the Sacramento plant.
FINDINGS
1.Both products had comparably high dust levels.
At Cenco moisture of 18--26% the dust grades on both products were in the range of 7.5-9.0 units,well in excess of 7.0 standard.
2.Test conditions may have affected the results.
We had trouble measuring the effect of the test recipe because the operator had difficulty controlling the moisture and density throughout the production period of both products.
NEXT STEPS
1.We will replicate the test as soon as we determine ways to better control moisture and density in the control and experimental recipe.
2.We are placing storage tests to determine the effect of the new recipe on the freshness of our baking mixture.
3.We will monitor dust levels with additional levels of moisture to see if that will reduce the dust level of the plant.
Information memo:
MEMORANDUM August 16,2009
To: Floyd Jones
From: Dennis Smith DS
Subject: Purchasing Sheraton Manufacturing
This memo is in response to your questions concerning the purchase of Sheraton Manufacturing.The memo will first explain goodwill and then discuss how to determine its value.By determining the value of Sheraton's goodwill you will have a dollar amount to help you determine how much you want to offer for the company as a whole.
What is goodwill?
Goodwill is an intangible asset made up of items which may contribute to the value and earning power of a company but which are not be listed on the company's balance sheet.Some possible items that may make up goodwill for Sheraton Manufacturing are:
1)Highly capable engineering staff
2)Strong reputation for quality work
3)Good management
4)A large number of loyal customers
These items are not listed on Sheraton's balance sheet.However,they obviously have value and therefore should be included in the purchase price of the business.
Determining the value of the Goodwill
The value of goodwill is established by comparing the present value of the future cash earnings with the fair market value of a firm's other assets,less liabilities.The difference between the two is the value of goodwill.
The key to determining the value of goodwill is,of course,estimating the present value of future cash earnings.In the case of Sheraton Manufacturing,we can do this by accompolishing a cash analysis similar tp the ones we perform in our capital budgeting process.
Let me know if you have any further questions about goodwill or Sheraton Manufacturing acquisition.
Situation (1):
Floyd Jones is the proprietor of the firm for which you work. Mr. Jones wants to acquire a manufacturing business. The business he wants to acquire, Sheraton Manufacturing, is insisting that Floyd pay not only for the identifiable net assets of the business, but also for “good will.” Floyd asks you: “What is good will?” Should I pay for it? If I should pay for it, how much should I pay?”
Task:
Write a Memo to Mr. Floyd Jones and give him a clear reply regarding the questions mentioned in the above situation.
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