奔跑的流沙包
常用广告英语词汇汇总
告是为了某种特定的需要，通过一定形式的媒体，公开而广泛地向公众传递信息的宣传手段，广告有广义和狭义之分。以下是我·整理的常用广告英语词汇汇总，希望大家喜欢。
1.advertising Agency广告公司
2.advertising Agent广告代理人
3.advertising Research广告调研
4.anatomy of a Sale销售分析
5.art Director美术指导
6.bill Boards路牌广告
7.body Copy广告正文
8.broadcast Advertising广播广告
9.buying motive购买动机
10.classified Advertising分类广告
11.commercial Advertising商业广告
1 2.consumer Advertising消费者广告
13.creative platform创意大纲
14.direct Mail邮寄广告
15.display Advertising陈列广告
1 6.electric Media电子媒介
17.industrial Advertising工业广告
1 8.international Advertising国际广告
19.media Service广告媒介代理
20.noncommercial Advertising非商业广告
2 I.nonproduct Advertising非产品广告
22.outdoor Advertising户外广告
23.point.of-Purchase Advertising销售现场广告
24.prirne prospect目标消费群
25.public relation公共关系
26.radio/TV Production广播电视节目制作
27.recruitment Advertising招聘广告
28.retail Advertising零售广告
29.sale Advertising销售广告
30.share of Market市场份额
3 1.target Market目标市场
32.task Budgeting广告预算
33.time Spot广告时间
34.USP(the Unity Selling Proposition)营销组合
35.Cl(Corporatc Identity)企业识别
36.MI(Mind Identity)理念识别
37.Bl(Behavior Identityl行为识别
38.VI(Visual Identity)视觉识别
39.advertising广告
40.appropriation广告预算分配
4 1.audience广告对象
42.catalog商品说明书
43.consumers消费者
44.copy广告正文
45.copywriter广告撰稿人
46.1ayout广告布局
47.media媒介
48.motivation动机
49.positioning市场定位
50.promotion促销
51.rebating折扣
52.slogan广告口号
53.television advertising电视广告
54.consumer advertising消费品广告
55.film advertising电影广告
56.sky advertising空中广告
57.postcard advertising明信片广告
58.specialty advertising纪念品广告
59.product advertising商品广告
60.professional advertising商品服务广告
61.industrial advertising工业品广告
62.corporate advertising公司广告
63.one shot报刊上的一次性广告
64.display advertisement造型广告
65.advertising budget广告支出预算
66.advertising media广告传播媒介
67.international advertising agency国际广告公司
68.full service advertising agency(提供)全套服务的`广告公司
69.advertising agency network广告公司网络
70.1ay.out ofan advertisement广告设计模型
71.buying space购买广告权
72.directory advertising在各种手册中刊登广告
73.size ofan advertisement广告规格
74.advertisement originator]一告编制人
75.repeat an advertisement重复广告，重播(重登)广告
76.place all advertisement,put up an advertisement登广告
77.advertising material，advertising literature广告材料
78.Advertising Association广告协会(英国机构，旨在维持广告的水平，保护广告客户及代理商的利益)
79.the Advertising Standards Authority广告标准管理局(英国机构，旨在保护公众利益)
拓展：
广告专业的英语词汇
态度 attitude
品牌兴趣 brand interest
品牌忠诚 brand loyalty
企业市场 business markets
影响中心 centers of influence
有意劝服路径 central route to persuasion
认知 cognition
消费行为 consumer behavior
消费者决策过程 consumer decision making process
消费者市场 consumer markets
文化 culture
现有顾客 current customers
详尽可能性模型 Elaboration Likelihood Model
环境因素 environment
选择评估 evaluation of alternatives
评估标准 evaluative criteria
参考组 evoked set
交换 exchange
政府市场 government markets
习惯 habit
需要层次 hierachy of needs
工业市场 industrial markets
信息性动 机 informational motives
人际影响 interpersonal influences
认知 learning
市场 market
卖主 marketers
营销 marketing
大脑档案 mental files
动机 motivation
需要 needs
被动生成动机 negatively originated motives
非人员影响 nonpersonal influences
Agent数码Reaper
消费是社会再生产过程中的一个重要环节，也是最终环节。那么你知道消费用英语怎么说吗?下面跟我一起学习消费的英语知识吧。
consume
expense
spending
超前消费 excessive consumption ; deficit spending ; pre-mature consumption ; overconsuming
消费主义 Consumerism ; Religion of Consumerism ; Mass consumption ; Theory of consumer demand
消费潮 Spending wave ; Age-wave
消费膨胀 inflated consumption ; inevened consumption ; inflated c umption
消费开支 consumption expenditure ; consumer spending ; consumer expenditure ; private consumption
消费模式 expenditure pattern ; consumption pattern ; spending pattern ; mode of consumption
情感消费 emotional consumption
消费支出 consumer spending ; consumption expenditures ; Personal Consumption Expenditures ; consumption
消费需求 consumer demand ; consumption demand ; consumption needs ; demand for consumption
1. Novello says college students will spend $4.2 billion yearly on alcoholic beverages.
诺韦洛说大学生每年在酒精饮品上会消费掉42亿美元。
2. Spending could outrun the capacity of businesses to produce the goods.
消费有可能超出企业的产能。
3. We have allowed spending and borrowing to rise in this recession.
在此经济萧条时期，我们容许增加消费和借贷。
4. The reduced consumer demand is also affecting company profits.
消费需求的降低也影响到了公司的利润。
5. T-shirts, the epitome of American casualness, have moved upscale.
象征美国休闲风格的T恤，已经向高端消费市场迈进。
6. They are also spending much less on extras like meals in restaurants.
他们花在下馆子等额外消费上的钱也少多了。
7. There is a set menu from £4.00 for two courses with coffee.
有最低消费是4英镑的两道菜加咖啡的套餐。
8. The restructuring of the pattern of consumption in Britain also lagged behind.
在消费结构重组方面，英国也落后于人。
9. Recycling the waste from our increased consumption is better than burning it.
对我们增加消费产生的垃圾进行回收要好过将其焚烧。
10. Consumers did not spend and create jobs; they hoarded.
消费者并没有消费进而创造就业机会，他们把钱都存起来了。
11. South Korea's imports of consumer products jumped 33% in this year.
今年，韩国消费产品的进口激增了33%。
12. New consumer credit fell to $3.7 billion in August.
8月份新增消费信贷降至37亿美元。
13. She later developed a taste for expensive nightclubs.
她后来逐渐变得喜欢去消费高昂的夜总会。
14. They have clearly embraced Western consumerism.
他们显然完全接受了西方的消费主义观念。
15. the lowering of taxes and the consequent increase in spending
税收降低与随之引起的消费增长
fu yanxi could not help buying an iphone at only a third of its market price in january. but now he is running into trouble – failing to pay the monthly due will damage his credit record.
今年一月，付彦锡(音译)忍不住买了部只要市价1/3价钱的iphone手机，但如今却陷入了困境——由于无法按月还款，他的个人信用记录将会受到影响。
“i regret my decision now. i thought i could squeeze out some 550 yuan every month to cover the loan,” said the 22-year-old english major at central china normal university. “as it turns out i’m not very good at managing my limited budget.”
就读于华中师范大学英语专业、22岁的他说：“我很后悔之前的决定。原以为我每月能挤出550元来还贷，结果却发现自己并不擅长管理有限的预算。”
fu is not alone. according to a recent report in wuhan evening news, more than 20,000 students in the city, which has about 1 million college students, have taken out loans to buy smartphones, tablets and other digital gadgets.
遇到这种情况的不止付彦锡一人。《武汉晚报》近日报道称，在武汉100多万名在校大学生中，有超过2万人通过贷款来购买智能手机、平板电脑及其他数码设备。
experts say college students are inexperienced with handling credit. they should first learn to manage their basic budget and become more responsible, both financially and mentally.
有关专家表示，大学生在处理信贷方面 经验 不足，他们应该先学会安排基本开销，在经济与心理上变得更有责任感。
zhang shuyi, 21, felt reassured when the salesman explained the 12-month loan to him. he walked away with a 2,300-yuan smartphone having paid only 230 yuan. the process looked easy enough and it took less than 15 minutes for his student id, citizen id and an activated bankcard to be checked.
听了销售人员关于一年期贷款的解释后，21岁的张舒乙(音译)打消了之前的顾虑，最终以230元的首付购买了一部价值2300元的智能手机。整个过程看起来十分简单，只需提交学生证、身份证、以及一张激活了的银行卡，审核过程只用了15分钟。
“it was easy and the monthly due was only 250 yuan,” recalled the information engineering major at wuhan university of technology. later he purchased a digital camera in the same way.
就读于武汉科技大学信息工程专业的他回忆说：“这种方式十分便捷，每月也只需还250元。”之后，他用同样的 方法 购入了一部数码相机。
but when zhang couldn’t pay, he turned to his parents for help. a short calculation revealed that he had to pay 3,600 yuan for his 2,300 yuan phone, even though the initial payment looked minimal.
但是当张舒乙无力还贷时，他只好向父母求助。通过简单的计算便可得知，尽管看上去几乎“零首付”，但他却要为这部售价2300元的手机花掉3600元。
a lack of basic finance knowledge is one of the major reasons why students are falling into the credit purchase trap, said chen xin (not his real name), a credit manager at a local bank.
武汉当地一家银行的信贷经理陈新(化名)表示，缺乏金融常识是这些学生跌入信贷购物陷阱的主要原因之一
“what they see is only the small initial payment to take the gadget home,” said chen. “some don’t realize that interest is charged on the loan. in zhang’s case it was more than 40 percent, which is basically usury.”
“他们只看到购买电子设备的首付很少，却没有意识到贷款利息。在张舒乙的事例中，利息高达40%，这基本上算是高利贷了。”
wuhan morning news conducted a survey on student budgets across five local universities. the report indicates that on average students have a monthly budget of 1,000 yuan. interestingly, more than 30 percent of respondents said they usually exceed their budget.
《武汉晨报》在武汉五所高校中进行了一项有关学生开销的调查，结果显示，学生平均每月预算为1000元。有趣的是，超过30%的受访者表示，他们通常会超出预算。
“everything was taken care of for these students before they entered college,” said shen qinlin, an education phd based in beijing. “it can be very challenging for them to suddenly manage a budget all alone. but it’s a lesson they have to learn sooner or later.”
来自北京的 教育 学博士沈勤林(音译)认为：“在这些学生升入大学前，他们受到了无微不至的照顾。突然间要他们独立管理日常开销确实颇具挑战性。但这一课他们迟早都要学习。”
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