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Key Factors in New Product Success: Three Case Studiesby Nancy Grden-Ellson, Robert A Huss, Jack Levine, William E Pierce Journal of Retail Banking (1986) Volume: 8, Issue: 1,2, Pages: 25-33
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理财是Financial Management, 类似工商管理系中的财务管理FINANCIAL PLANNING 强调个人(personal).海外贸易是 INTERNATIONAL BUSINESS, Global Business Management, Global Marketing
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