大学英语四课文

Building the dream of Starbucks

构筑星巴克梦想

1.Howard Schultz is not a household name to most North Americans, but those living in urban or suburban communities know his company: the specialty coffee retailer Starbucks. With impressive velocity, Starbucks has grown into the largest coffee roaster and retailer of specialty coffee in North America in a span of only a decade. By 2000, its coffee house could be found in more than 3000 locations worldwide; even President Bill Clinton was seen in a snapshot with a Starbucks brew in his hand. According to the US weekly magazine, Newsweek, Schultz’s merging of the three Cs - coffee, commerce and community - surely ranks as one of the ‘90s greatest retail successes.

1.霍华德·舒尔茨对大多数美国人来说不是一个家喻户晓的名字,但是住在城市或郊区的人知道他的公司:专门的咖啡零售商星巴克。以令人印象深刻的速度,星巴克已经在短短十年内成长为北美最大的咖啡烘焙商和专业咖啡零售商。到2000年,其咖啡馆可以在全世界超过3000个地点找到;就连克林顿总统在他的手上也看到了星巴克咖啡。根据美国周刊《新闻周刊》,舒尔茨的三个cs-咖啡、商业和社区的合并-当然是90年代最伟大的零售成功之一。

2.Schultz was born in 1953 and grew up in an extremely poor section of the Brooklyn borough of New York City. His mother worked as a receptionist, and his father held a variety of jobs, none of which offered decent pay or medical insurance. When Schultz was seven, his father lost his job as a delivery driver when he broke his ankle in an accident. In the ensuing months, the family was literally too poor to put food on the table.

2.舒尔茨出生于1953年,在纽约市布鲁克林区一个极其贫穷的地区长大。他的母亲作为接待员工作,他父亲持有各种工作,没有一个提供像样的工资或医疗保险。当舒尔茨7岁时,他的父亲在一次事故中摔断了脚踝,他失去了作为送货司机的工作。在接下来的几个月里,这个家庭简直太穷了,不能把食物放在桌子上。

3.During his youth, Schultz was hounded by the shame of his family’s “working poor” status. He escaped the hot Brooklyn summer one year to attend camp, but would not return when he learned it was for low-income families. He was teased by boys in high school and ashamed to tell his girlfriend where he lived. The harsh memories of those early times stayed with him for the rest of his life.

3.在他年轻的时候,舒尔茨受到家庭“工作不佳”状态的羞辱。他逃离了布鲁克林炎热的夏天去参加夏令营,但当他得知这是给低收入家庭时,他不会回来。他被高中男孩取笑,羞于告诉他的女朋友他住在哪里。那些早期的严酷记忆留在他的余生中。

4.Sports became an escape from the shame of poverty. Schultz earned an athletic scholarship to Northern Michigan University in 1975. He was the first person in his family to graduate from college as none of his predecessors had training beyond vocational school.

4.体育成为摆脱贫穷的耻辱。舒尔茨在1975年获得了北密歇根大学的运动奖学金。他是家中第一个从大学毕业的人,因为他的前任没有一个是职业学校的培训。

5.The bud of inspiration for his phenomenal coffee business began growing in a 1983 visit to Milan, Italy. Schultz conceived of a new American way of life in the coffee bars of Milan. He sought to recreate such forums for people in the US to start their days or visit with friends. In 1987, at the age of 34,Schultz organized a group of investors and purchased the company that had formerly employed him, the Starbucks Coffee Company in Seattle, which he restructured as the Starbucks Corporation.

5.他非凡的咖啡业务的灵感萌芽于1983年访问意大利米兰。舒尔茨在米兰的咖啡馆里想出了一种新的'美国式生活方式。他试图为美国人民重建这样的论坛,以开始他们的日子或访问与朋友。1987年,在34岁时,舒尔茨组织了一批投资者,购买了以前聘用他的公司,西雅图的星巴克咖啡公司,他作为星巴克公司进行了改组。

6.The public verdict was overwhelmingly positive. Schultz's premium coffee bars were an instant success, acting as a stimulus of rapid growth and expansion not only for Starbucks but also for the coffee industry around the world. In 1992, Starbucks became the first specialty coffee company to go public, affirming its magnitude and prospects.

6.公众的判决非常积极。舒尔茨的优质咖啡酒吧是一种即时的成功,它作为一种刺激,不仅为星巴克,而且为世界各地的咖啡工业迅速增长和扩张。1992年,星巴克成为第一家上市的专业咖啡公司,肯定其规模和前景。

7.Starbucks' first major venture outside of the northwestern part of the nation was Chicago, where the company's specialty sales division developed new business with department stores and established Starbucks coffee bars adjacent to the business sections in national bookstores. Starbucks also formed a partnership with PepsiCo to create and distribute a new ready-to-drink coffee -based beverage, and entered into a licensing agreement with Kraft Foods. As company seeking to develop with a multilateral approach, Starbucks even developed a relationship with the music industry to sell Starbucks-tailored CDs of classical brass and orchestral music in the coffee bars.

7.星巴克在美国西北部的第一个主要风险企业是芝加哥,该公司的专业销售部门与百货商店发展了新业务,并在国家书店的业务部门附近建立了星巴克咖啡店。星巴克还与百事可乐建立了伙伴关系,以创建和分发一种新的现成的咖啡饮料,并与卡夫食品达成一项许可协议。作为寻求发展多边途径的公司,星巴克甚至发展了与音乐行业的关系,在咖啡吧出售量身定制的经典黄铜和管弦乐唱片。

8.When Starbucks opened its first store in New York City, it was a homecoming for Schultz, but he did not act like the head of the reigning royalty of coffee he had became. The New York Times commented, "The soft-spoken Mr.Schultz has barely a trace of a New York accent and a timid, almost apologetic manner."

8 .当星巴克在纽约开了第一家商店时,它是舒尔茨的回家之旅,但他不像以前的咖啡版税头头那样行事。《纽约时报》评论道,“这位软说话的先生。”。舒尔茨几乎没有一丝纽约口音和一种胆怯的,几乎是歉意的态度。

9.Schultz has also attracted considerable attention with his unconventional employment policies. He wanted to give Starbucks' employees both a philosophical and a financial stake in the business. He decreed that employees who worked the quota of 20 hours a week or more were eligible for medical, dental, and optical coverage as well as for stock options. At a time when other companies were trimming benefits as a cost-cutting measure, Schultz, who grew up in a family without any medical coverage, was vocal in his belief that genuinely caring about your employees is critical to building a sturdy workforce. "Service is a lost art in America," he told The New York Times. "I think people want to do a good job, but if they are treated poorly they get beaten down. We want to provide our people with dignity and self-esteem, and we can't do that with lip service." Starbucks stipulates that every employee with at least half-time hours can receive health-care benefits. Schultz credits the utilization of such a benefits policy as the key to the company's growth because it has given Starbucks a more dedicated workforce and an extremely high level of customer service. The chain also achieved a dramatically low turnover rate, half that of the average fast food business. This creates a significant numerical payoff for Starbucks, since new employee represents an expenditure of $3000 in recruiting and training costs and productivity losses.

9.舒尔茨的非传统的就业政策也引起了人们的注意。他想给星巴克的员工一个哲学和财务上的利益。他规定,每周工作20小时或以上的员工有资格获得医疗、牙科和光学覆盖以及股票期权。在其他公司削减成本作为削减成本的措施时,在没有任何医疗保险的家庭中长大的舒尔茨,坚信真正关心员工对于建设一支强健的员工队伍至关重要。“服务是美国失去的艺术,”他对《纽约时报》说。“我认为人们想做一个好工作,但是如果他们被待遇很差,他们就会被打败。”。我们要为我们的人民提供尊严和自尊,我们不能用嘴唇来做。"星巴克规定,每个至少有半小时的员工可以享受医疗保健福利.舒尔茨把利用这种福利政策作为公司增长的关键,因为它赋予了星巴克一个更专门的员工队伍和一个极高的客户服务水平。该连锁店还实现了一个极低的周转率,平均快速食品业务的一半。这为星巴克创造了可观的数字回报,因为新员工在招聘和培训成本和生产力损失方面的支出为3000美元。

10.Schultz has remained firmly committed to employee and community enrichment, a philosophy which is embedded in the very core of Starbucks' business culture. He has never grown accustomed to success enough to forget his working-class roots. He dedicated his book to the memory of his father, whom he had once spoken harshly to and accused of a lack of ambition. They were words Schultz would regret the rest of his life, a reminiscence he wished he could scrub from his memory. His father received the diagnosis of lung cancer and died before his son became a millionaire. Schultz once told his audience that his crowning success was that “I got to build the kind of company that my father never got to work for.”

10 .舒尔茨仍然坚定地致力于员工和社区的丰富,一种根植于星巴克商业文化核心的哲学。他从未习惯于成功地忘记自己的阶级出身.他把书献给了他父亲的记忆,他曾经严厉地对他说过,并指责他缺乏野心。他们是舒尔茨会后悔他的余生,他希望他能从记忆中擦洗的回忆。他的父亲接受了肺癌的诊断,在他儿子成为百万富翁之前去世了。舒尔茨曾经告诉他的听众,他最大的成功是“我必须建立一种公司,这是我父亲从未为的。”

拓展阅读：大学英语写作技巧

一、文章结构

英语写作和汉语写作一样，要写出好文章除了要有好的内容外还少不了好的结构，而结构的好坏又取决于选词造句。

1. 切合主题

写作都有固定的主题，最忌讳的就是跑题。因此，一定要确保文章的内容与主题一致，否则再好的文章也是失败之作。

2. 措词

在写作时要选择准确、生动而形象的词，要有意识地使用俗语、成语等，这样可避免语言的单调贫乏，令文章生动而富有内涵。

3. 句子

写作忌枯燥乏味，不要用同一模式反复表达，可以尝试用多种方法来表达同一概念，不断变化句子结构，使语言丰富多彩。

二、 语法

我们写的文章，有时整篇没有几句通顺的话，这是因为忽视了语法。简单地说，语法就是一个句子的构成。明白了句子的构成就不会写出支离破碎的句子了。

语法学习很简单。有人或许会选择买厚厚的语法书来看，其实没有必要。看语法书枯燥无味，毫无感觉可讲，不如换种方法，放弃死记硬背，在阅读中学习语法。在阅读过程中我们会发现，同一个单词可能多次出现，而且作用不同，学会将这些常用词分类学习，语法学习也就容易多了。

三、单词

在大学英语学习过程中，单词对于大多数同学来说都是一大难题，然而在写作中单词的积累尤为重要。

对于记单词，我们可以在小本上抄写10个左右的单词，作为一天的任务，这样久而久之就会积累大量单词。另一种方法就是通过阅读记单词，在读的同时配合手写，这样不仅会读而且会写。

大学英语写作提升技巧

(1) 改变时态

The bell is ringing now. (一般)

There goes the bell! (高级)

(2) 改变语态

People suggests that the meeting be put off. (一般)

It is suggested that the meeting be put off. (高级)

(3) 使用不定式

He is so kind that he can do me a favor. (一般)

He is so kind as to do me a favor. (高级)

(4) 使用过去分词

Lisa walked out of the room and many guys followed her. (一般)

Followed by many guys, Lisa walked out of the lab. (高级)

(5) 使用v-ing 形式

When she arrives, please give me a call. (一般)

On her arriving, please give me a call. (高级)

(6) 使用名词性从句

She happened to have met him. (一般)

It happened that she had met him. (高级)

(7) 使用定语从句

The girl is spoken highly of. Her homework was well done. (一般)

The girl whose homework was well done is spoken highly of. (高级)

(8) 使用状语从句

I won’t believe what he says. (一般)

No matter what he says, I won’t believe. (高级)

(9) 使用虚拟语气

The patient didn’t die because there were the efforts of the doctor. (一般)

But for the efforts of the doctor, the patient would have died. (高级)

(10) 使用强调句型

I was born in 1987. (一般)

It was in 1987 that I was born. (高级)

(11) 使用倒装

Though I’m sick, I’ll carry on. (一般)

Sick as I am, I’ll carry on. (高级)

英语的学习就是要多看多背，大学英语课本也有要背诵的段落，下面是我为大家整理的大学英语4背诵段落翻译，欢迎大家阅读!大学英语4背诵段落翻译：第一单元 In 1812, Napoleon Bonaparte, Emperor of the French, led his Grand Army into Russia. He was prepared for the fierce resistance of the Russian people defending their homeland. He was prepared for the long march across Russian soil to Moscow, the capital city. But he was not prepared for the devastating enemy that met him in Moscow -- the raw, bitter, bleak Russian winter. 1812年，法国皇帝拿破仑·波拿巴率大军入侵俄罗斯。他准备好俄罗斯人民会为保卫祖国而奋勇抵抗。他准备好在俄罗斯广袤的国土上要经过长途跋涉才能进军首都莫斯科。但他没有料到在莫斯科他会遭遇劲敌—俄罗斯阴冷凄苦的寒冬。 In 1941, Adolf Hitler, leader of Nazi Germany, launched an attack against the Soviet Union, as Russia then was called. Hitler's military might was unequaled. His war machine had mowed down resistance in most of Europe. Hitler expected a short campaign but, like Napoleon before him, was taught a painful lesson. The Russian winter again came to the aid of the Soviet soldiers. 1941年，纳粹德国元首阿道夫·希特勒进攻当时被称作苏联的俄罗斯。希特勒的军事实力堪称无敌。他的战争机器扫除了欧洲绝大部分地区的抵抗。希特勒希望速战速决，但是，就像在他之前的拿破仑一样，他得到的是痛苦的教训。仍是俄罗斯的冬天助了苏维埃士兵一臂之力。 大学英语4背诵段落翻译：第二单元 Two of the most frustrating things about driving a car are getting lost and getting stuck in traffic. While the computer revolution is unlikely to cure these problems, it will have a positive impact. Sensors in your car tuned to radio signals from orbiting satellites can locate your car precisely at any moment and warn of traffic jams. We already have twenty-four Navstar satellites orbiting the earth, making up what is called the Global Positioning System. They make it possible to determine your location on the earth to within about a hundred feet. At any given time, there are several GPS satellites orbiting overhead at a distance of about 11,000 miles. Each satellite contains four "atomic clocks," which vibrate at a precise frequency, according to the laws of the quantum theory. 开车最头疼的两大麻烦是迷路和交通堵塞。虽然计算机革命不可能彻底解决这两个问题，但却会带来积极的影响。你汽车上与绕轨道运行的卫星发出的无线电信号调谐的传感器能随时精确地确定你汽车的方位，并告知交通阻塞情况。我们已经有24颗环绕地球运行的导航卫星，组成了人们所说的全球卫星定位系统。通过这些卫星我们有可能以小于100英尺的误差确定你在地球上的方位。在任何一个特定时间，总有若干颗全球定位系统的卫星在11000英里的高空绕地球运行。每颗卫星都装有4个“原子钟”，它们根据量子理论法则，以精确的频率振动。 As a satellite passes overhead, it sends out a radio signal that can be detected by a receiver in a car's computer. The car's computer can then calculate how far the satellite is by measuring how long it took for the signal to arrive. Since the speed of light is well known, any delay in receiving the satellite's signal can be converted into a distance. 卫星从高空经过时发出能被汽车上计算机里的接收器辨认的无线电信号。汽车上的计算机就会根据信号传来所花的时间计算出卫星有多远。由于光速为人熟知，接收卫星信号时的任何时间迟缓都能折算出距离的远近。 大学英语4背诵段落翻译：第三单元 When a recent college graduate came into my office not too long ago looking for a sales job, I asked him what he had done to prepare for the interview. He said he'd read something about us somewhere. 不久前一个新近 毕业 的大学生到我办公室谋求一份销售工作。我问他为这次 面试 做过哪些准备。他说他在什么地方看到过有关本公司的一些情况。 Had he called anyone at Mackay Envelope Corporation to find out more about us? No. Had he called our suppliers? Our customers? No. 他有没有给麦凯信封公司的人打过电话，好了解更多有关我们的情况?没打过。他有没有给我们的供应厂商打过电话?还有我们的客户?都没有。 Had he checked with his university to see if there were any graduates working at Mackay whom he could interview? Had he asked any friends to grill him in a mock interview? Did he go to the library to find newspaper clippings on us? 他可曾在就读的大学里查问过有没有校友在本公司就职，以便向他们了解一些情况?他可曾请朋友向他提问，对他进行模拟面试?可曾去图书馆查找过有关本公司的剪报? Did he write a letter beforehand to tell us about himself, what he was doing to prepare for the interview and why he'd be right for the job? Was he planning to follow up the interview with another letter indicating his eagerness to join us? Would the letter be in our hands within 24 hours of the meeting, possibly even hand-delivered? 他事先有没有写封信来介绍自己，告诉我们自己为这次面试在做哪些准备，自己何以能胜任此项工作?面试之后他是否打算再写一封信，表明自己加盟本公司的诚意?这封信会不会在面试后的24小时之内送到我们手上，也许甚至是亲自送来? The answer to every question was the same: no. That left me with only one other question: How well prepared would this person be if he were to call on a prospective customer for us? I already knew the answer. 他对上述每一个问题的回答全都一样：没有。这样我就只剩一个问题要问了：如果此人代表本公司去见可能成为我们客户的人，他准备工作会做得怎样?答案不言自明。 大学英语4背诵段落翻译：第四单元 For thirty years now I have been studying my fellowmen. I do not know very much about them. I shrug my shoulders when people tell me that their first impressions of a person are always right. I think they must have small insight or great vanity. For my own part I find that the longer I know people the more they puzzle me. 三十年来，我一直研究我的人类同胞，但至今了解不多。每当有人跟我说他对一个人的第一次印象向来不错的时候，我就耸耸肩。我想这种人不是无知，就是自大。拿我自己来说，我发现，认识一个人的时间越长，我就越感到困惑。 These reflections have occurred to me because I read in this morning's paper that Edward Hyde Burton had died at Kobe. He was a merchant and he had been in business in Japan for many years. I knew him very little, but he interested me because once he gave me a great surprise. Unless I had heard the story from his own lips, I should never have believed that he was capable of such an action. It was more startling because both in appearance and manner he suggested a very definite type. Here if ever was a man all of a piece. He was a tiny little fellow, not much more than five feet four in height, and very slender, with white hair, a red face much wrinkled, and blue eyes. I suppose he was about sixty when I knew him. He was always neatly and quietlydressed in accordance with his age and station. 我产生这些想法，是因为我在今天早上的报纸上看到爱德华·海德·伯顿在神户去世的消息。他是个商人，在日本经商多年。我跟他并不熟，但是对他挺有兴趣，因为有一次他让我大吃一惊。要不是听他亲口讲述这个 故事 ，我根本不会相信他能做出这种事来。这件事之所以特别令人惊讶，是因为无论是外表还是风度，他都让人想到一种非常明确的类型。要说真有表里如一的人的话，那就是此公了。他个子很小，身高不过5英尺4英寸，身材纤细，白头发、蓝眼睛，红红的脸上布满皱纹。我估计自己认识他时，他大约有60岁光景。他向来衣着整洁素雅，合乎他的年龄和身份。 Though his offices were in Kobe, Burton often came down to Yokohama. I happened on one occasion to be spending a few days there, waiting for a ship, and I was introduced to him at the British Club. We played bridge together. He played a good game and a generous one. He did not talk very much, either then or later when we were having drinks, but what he said was sensible. He had a quiet, dry humor. He seemed to be popular at the club and afterwards, when he had gone, they described him as one of the best. It happened that we were both staying at the Grand Hotel and next day he asked me to dine with him. I met his wife, fat, elderly, and smiling, and his two daughters. It was evidently a united and affectionate family. I think the chief thing that struck me about Burton was his kindliness. There was something very pleasing in his mild blue eyes. His voice was gentle; you could not imagine that he could possibly raise it in anger; his smile was benign. Here was a man who attracted you because you felt in him a real love for his fellows. At the same time he liked his game of cards and his cocktail, he could tell with point a good and spicy story, and in his youth he had been something of an athlete. He was a rich man and he had made every penny himself. I suppose one thing that made you like him was that he was so small and frail; he aroused your instincts of protection. You felt that he could not bear to hurt a fly. 伯顿的办事处设在神户，但他常常到横滨来。有一次，我正好因为等船，要在那里呆几天，在英国俱乐部经人介绍与他相识。我们在一起玩 桥牌 。他打得不错，牌风也好。无论在玩牌的时候，还是在后来一起喝酒的时候，他的话都不多，但说的话却都合情合理。他挺幽默，但并不咋呼。他在俱乐部里似乎人缘不错，后来，在他走了以后，人家都说他是个顶呱呱的人。事有凑巧，我们俩都住在格兰德大酒店。第二天他请我吃饭。我见到了他的太太――一位肥肥胖胖、满面笑容的半老妇人――和他的两个女儿。这显然是和睦恩爱的一家人。我想，伯顿当时给我印象最深的主要还是他这个人和善。他那双温和的蓝眼睛有种令人愉快的神情。他说话的声音轻柔;你无法想象他会提高嗓门大发雷霆;他的笑容和蔼可亲。这个人吸引你，是因为你从他身上感到他对别人的真正的爱。同时他也喜欢玩牌，喝鸡尾酒，他能绘声绘色地讲个来劲儿的段子什么的，他年轻时多少还是个运动 员呢。他是个阔佬，但他的每一个便士都是自己挣来的。我想，人们喜欢他还有一个原因，那就是他非常瘦小、脆弱，容易引起人们的恻隐之心。你觉得他甚至连只蚂蚁都不忍伤害。 大学英语4背诵段落翻译：第五单元 As Godbey points out, the stress we feel arises not from a shortage of time, but from the surfeit of things we try to cram into it. "It's the kid in the candy store," he says. "There's just so many good things to do. The array of choices is stunning. Our free time is increasing, but not as fast as our sense of the necessary." 正如戈德比所指出的，我们的紧张感并非源于时间短缺，而是因为我们试图在一个个时段中塞入过多的内容。“就像糖果店里的孩子，”他说，“有那么多美好的事情要做。选择之多，令人眼花缭乱。我们的空余时间在增加，但其速度跟不上我们心中日益增多的必须做的事。” A more successful remedy may lie in understanding the problem rather than evading it. 更有效的解决方式或许在于去理解这一问题，而不是回避这一问题。 Before the industrial revolution, people lived in small communities with limited communications. Within the confines of their village, they could reasonably expect to know everything that was to be known, see everything that was to be seen, and do everything that was to be done. 工业革命前，人们居住在交通联系不方便的小社区里。在本村范围内，人们自然而然地期望了解该了解的一切，见到该见的一切，做该做的一切。 Today, being curious by nature, we are still trying to do the same. But the global village is a world of limitless possibilities, and we can never achieve our aim. 如今，生性好奇的我们仍试图这么做。然而，地球村是一个有着无限可能的世界，我们永远无法实现自己的目标。 It is not more time we need: it is fewer desires. We need to switch off the cell-phone and leave the children to play by themselves. We need to buy less, read less and travel less. We need to set boundaries for ourselves, or be doomed to mounting despair. 我们需要的不是更多的时间：是更少的欲望。我们定要关掉手机，让孩子们自己玩耍。我们定要少购物，少阅读，少出游。我们定要在有所为、有所不为方面给自己设定界限，不然则注定会越来越感到绝望。 猜你喜欢： 1. 英语四级段落翻译强化题及译文 2. 四级英语段落翻译 3. 英语四级段落翻译4篇 4. 英文文章四级带翻译阅读 5. 大学英语四级课文段落翻译