bonbean棒冰
About TV Ads 论电视广告 Today more and more advertisements are seen on the TV screen. It’s difficult to find a program without insertion of ads on TV. Food, clothes -- everything you can think of --are presented on television. Occasionally, we can also see some public welfare ads, appealing to people to respect the old or to protect the environment. As far as I am concerned, I am in favor of TV ads because some of them are interesting and informative. But there is no denying that some of them are tedious and not trustworthy. Therefore, I think it is really high time that the TV stations strengthened the control of of advertisements and made them more attractive .
咩~咩~羊
汉语:电视对家庭文化生活的影响 十年来,中国人的生活和价值观均发生了深刻的变化,最为深刻地影响了这种变化的乃是电视。从20世纪80年代开始的电视普及过程,到90年代才真正完成。1990年冬,北京电视艺术中心制作的电视剧《渴望》的播映牵动了亿万人的心。这部以“室内剧”定位的电视剧的巨大成功无疑开创了一个新的文化空间,也从此有了中国电视剧制作市场化的可能性。此后电视剧一直是一种主要的大众文化形式,其类型丰富,制作水平提高很快,是相当成功的本土艺术类型,具有保持本国市场主流位置的强劲竞争力。1993年5月1日,《东方时空》在中央电视台开播,以晨间节目的形态引导了新闻评论类电视节目改革的潮流。1994 年4月1日,《焦点访谈》在中央电视台黄金时段开播。这些新的新闻类电视节目贴近百姓生活,表达民众心声,快速反应新闻焦点,都受到了热烈的欢迎。同时,随着地方电视台通过卫星电视得以覆盖全国,地方电视台突破了原来的地域局限,也进一步激发了活力。如以综艺节目为中心的“湖南卫视”在90年代后期的崛起就是一个突出的例子。它的著名节目《快乐大本营》曾经带动了国内综艺节目普遍的改版转型。电视对于中国日常生活的影响是相当巨大的。电视既作为一个新闻和信息的最为主要的平台在发挥作用,同时又是家庭娱乐和文化的中心,它可以综合各种不同的文化娱乐形式,是当下家庭文化生活的主要来源。 1991年,电视广告首次跃居各种广告传媒榜首,当年收入超过10亿元。2001年,电视广告收入达到400亿元左右。全国电视综合人口覆盖率从1990年的79.4%增长到2000年的93.4%。全国有线电视用户达到8000多万户。全国拥有电视台约300多家,中国电视业拥有的是世界上最大的电视网。电视业无可争议地成为文化产业的龙头。 VCD、DVD等与家庭电视机相关产业的勃兴也是近年引人注目的文化现象。这个巨大的市场一方面带来了影视文化产品的高度丰富和多样化,导致了一种 “看碟文化”作为新的家庭娱乐形式的崛起;另一方面,也由于“盗版”的兴盛而产生了严重的问题。如何加强市场管理和引导,进一步规范庞大的音像市场,乃是我们面临的挑战。 电视业的高速成长也同样带来了问题。如《还珠格格》等剧的流行,无疑显示了青少年亚文化具有的影响力。但也带来了生活价值的混乱,引发了家长和成人社会的忧虑。而青少年的“偶像”迷恋,一方面显示了青少年的巨大的消费能力,另一方面也造成了青少年价值观选择的盲目性。广泛出现的电视剧对于古代历史和经典作品的“戏说”狂潮,也带来了对于文化价值的轻慢。其他如电视节目的水平一直受到批评,“明星”的社会角色等等问题,都让人对于电视文化的影响感到忧虑,给管理和价值选择及行业内部的自律提出了新的课题。
太阳的路
1.My favorite is the ad gives the feeling of happiness ads, just like this year's Gatorade ad, from the number of 2008, from 2008 to 2013 the number represents Gatorade's five-year plan. I do not like the ad is Yang Yang Yang's ad, it is difficult to see, but it is difficult to listen to the voices in my time watching TV and I wasted a lot of time.2.AdvertisementNowadays advertisments can be seen everywhere:in pubs and buses,in newspapers and magazines,on TV screens and play grounds.It's more and more difficult for you to resist the attraction ofcolourfuladvertisements.There is a great deal to be said in favour of advertising.First,it provides information.The customer is told what is available on the market and how one product differs from another.Secondly,a wide range of activities and institutions receive financial support we would have to pay much more for newspapers and sports games.Thirdly,the best advertisements even privide entertainment.A considerable amount of effort goes into their prodction.So in most cases the photography is truly artistic,the slogans are genuinely witty,and the situations are decidedly funny.However,there are dangers involved.The commodities are not always as good as they are advertised.Beware of being influenced completely by advertisements and putting too much trust in them 3.Work as an ads creative personAdvertisment has been called "the voice of business", for it announces new products and describes new uses and improved features of familiar ones. the advertisment plays a vital role in the spread-out and flow of goods, it plus up a bridge between factories or compains and shops , of stores and customers , either side of them has no difficulty in finding cooperative partners. If I work in a ad agency I'd like to be a creative person.First I can use my creative talents and my wisdom to make the ads more charming and attractive in order to let the audience enjoy the beauty brought by an ad.Second, Beautiful ads will bring the company good earnings of course.Third,It can also help the business sell more products.Besides,to be a creative person, I do not have to run marketing and just do my own thing well.4.These days ,there are more and more ads everywhere ,we are living in an ad world,so ads give us much influence in our life,as we all know,there are some good and bad in these ads. For example,ads often give us some new information about new things that we need,we can get something useful from them,so they are sometimes our friends. But there are aslo some bad,because ads aslo let us hurt,there are often some people say they cheated by some ads, they get very hert. So,ads have their good and bad,we should know ads more clear so that we can protect us from dengerous.Thus ads are more better to us.
苏明zhsm13579
范文:Tv advertising is a form used to made your target things known to the public ,such as the announcement of merchandise,services,organisations,and conception,ect,throgh the Tv medium.
Most of the Tv ads are made by the outer ads company,and the entity buys the hours to show the result to all related parts from the televation station. Develaping to today,Tv ads' lengh ranging from several seconds to several minutes.
Different products can use the Tv ads to achieve their goals,including cleaner, farm produce,even political activities.
In America,Tv ads influent the public deeply and widely.If candidates are not able to put forward a overwhiming ad,he will lose his battle.
翻译:
电视广告是一种通过电视媒体向公众宣传目标事物的形式,如商品、服务、组织和概念等的公告。大多数电视广告都是由外部广告公司制作的,实体购买时间,从电视台向所有相关部分展示结果。发展到今天,电视广告的长度从几秒钟到几分钟不等。
不同的产品可以利用电视广告来实现他们的目标,包括清洁、农产品,甚至政治活动。在美国,电视广告对公众影响深远。如果候选人不能提出一个自负的广告,他将输掉这场战斗。
英文翻译技巧:
1、省略翻译法
这与最开始提到的增译法相反,就是要求你把不符合汉语,或者英语的表达的方式、思维的习惯或者语言的习惯的部分删去,以免使所翻译出的句子沉杂累赘。
2、合并法
合并翻译法就是把多个短句子或者简单句合并到一起,形成一个复合句或者说复杂句,多出现在汉译英的题目里出现,比如最后会翻译成定语从句、状语从句、宾语从句等等。
这是因为汉语句子里面喜欢所谓的“形散神不散”,即句子结构松散,但其中的语意又是紧密相连的,所以为了表达出这种感觉,汉语多用简单句进行写作。而英语则不同,它比较强调形式,结构严谨,所以会多用复杂句、长句。因此,汉译英时还需要注意介词、连词、分词的使用。
3、拆分法
当然,英译汉的时候,就要采取完全相反的战术——拆分法,即把一个长难句细细拆分为一个个小短句、简单句,并适当补充词语,是句子通顺。最后,注意还需要按照汉语习惯调整语序,达到不仅能看懂而且不拗口的目标。
虾米啊1
TV Ads的英语写作
Advertisement on TV
Today more and more advertisements are seen on the TV screen. Every evening a series of advertisements come immediately after the News Program is over, informing TV viewers of the many different sorts of up-to-date products on the market. Besides, it often happens that while you are absorbed in a wonderful film on TV, endless ads interrupt you from time to time and make you quite annoyed.
There are two reasons, I think, for the growing number of ads on TV. First, in a competitive economy, the consumer usually has the choice of several different brands of the same product. Thus, manufacturers are confronted with a problem how to keep sales high enough to stay in business. They solve this problem by advertising.
Through advertising, each manufacturing company tries to convince consumers that its product is special. Second, most consumers are interested in ads. They wish to get from TV ads the first-hand information about new products, which enables them to choose the one that they like best. As a result, there is a sharp increase in ads on the TV screen.
译文
电视上的广告
今天越来越多的广告出现在电视屏幕上。每天晚上新闻节目结束后立即会播放一系列广告,告诉电视观众市场上最新产品的许多不同种类。此外,经常发生的是,当你专注于电视上精彩的电影,无穷无尽的广告打扰你的时间,让你很恼火。
电视广告越来越多我认为原因有两个。首先,在竞争的经济中,对同一产品消费者通常有不同品牌的选择。因此,制造商面临的一个问题是,如何保持销售高到足以保持业务。他们通过广告来解决这个问题。通过广告,每一个制造公司试图说服消费者,产品的特殊性。
第二,是大多数消费者对广告感兴趣,他们希望从电视广告获得新产品的第一手资料,使他们能够选择他们最喜欢的一个。结果,广告在电视屏幕上急剧增加。