lavender522
Diversified strategy again call multi-field strategy, is a business enterprise don't take single industry development as to depend on, in the meantime conduct different product of more than two kinds of basic economic uses or service of a kind of development strategy.its contents includes a product diversification, market diversification, invest diversification and capital diversification.general meaning comes up to say, diversified management of the business enterprise much points for the product a diversification. and product of diversified strategy again include two basic type:diversified related and not- related diversification.related diversification means business enterprise according to point a business enterprise lately- developed business with original business mutual has a strategic top of adaptability, they are in the technique, craft, sell outlet and market management the technique, and product...etc. have together or close by characteristics.Korea of three star the company is a good example, it with electronics industry is predominant business, produce of the product include personal calculator, cellular phone, flat panel figures LCD TV, MP3 players and DVD player.rather than related diversification calls mixture diversification or compound diversification, point a business enterprise lately- developed business with original business of don't have obvious strategic adaptability, the product increased is a new product, the service realm is also Hsinshih field.the in general use company of the United States is that a height of typical model is diversified not- related business enterprise, in general use company not only own NBC company, also produce a motorcycle, the power station and refrigerator is various products and still publish credit card in the meantime and involve insurance and believe loan business, they of of the business have no directly related contact.The resources of business enterprise is always limited, the resources here since include a funds, production equipments, talented person etc. visible resources;again include prestige, brand, manage ability etc. invisible resources.diversified management on the other hand will scatter a business enterprise limited funds, will also scatter a management layer on the other hand of energy.various professions give attention to both in the meantime and easily take care of a thing and miss the other and influence and originally possessed industry thus of good development.Pepsi-Cola's precept in this aspect is a good example. in the 70's in 20th century, the Pepsi-Cola group continues and procures and necessarily wins a guest, tower gram-shell Er, be willing to get a radicle three fast food shops, the marketing network attempt and pass fast food shop, the latent consumer fight for Pepsi-Cola, however more and more of company resources and management layer the energy is consumed at and the competition of the McDonald's in, the specific weight making the original core of Pepsi-Cola business-cola produced descends to the total business and measures of 35%, the 1/3 of the operating revenue, company beverage the share on the American market get behind with 11 percentage points of Coca-Cola in 1996, is biggestly 20 in the last years margins once, in the meantime at in addition to Middle East each global all encounter fiasco on the market.This is the business enterprise to practice diversified phenomenon that the strategy often appears. many developments of professions will make the business enterprise managed the difficulty enlargement of work, especially the business enterprise gets into to 1 has nothing to do with oneself product or industry of all new realm, the business enterprise manages a layer to impossibly acquaint with the specialized knowledge of that product or profession at the in a short time, and cans not make use of current knowledge level to conduct the unit manager's suggestion and accomplishment to the fitting evaluation as well, hard to the management of the new industry make of wise effective decision, the decision will make the original management industry suffered loss once mistaking.in this aspect, even if the Suo Ni giant like this, there is also the time to suffer a los .the end of 80's in 20th century, the Suo Ni distinctly invests news medium of entertainment industry.can say, the Suo Ni got into 1 by himself/herself completely unfamiliar profession, make electric appliances production the Suo Ni company of the birth know to the showbiz entertainment industry it and is hard to do very few a decision of advisability, in the meantime the headquarters manager also have no time to acquaint with new profession, can not the accomplishment of the fitting evaluation branch, have never canned give the instruction in time, especially neglected American entertainment field the manufacturing cost goes up day by day of trend, make the Suo Ni deeply sunk into a high manufacturing cost fee in the middle, resulted in to carry on the back count the result of USD 1,000,000,000.Any things all have both sides, diversified strategy is also a pair blades sword, business enterprise while carrying on diversified management, from total can help a business enterprise to dissolve risk up speaking, but it also exists this latent crisis in the meantime, if adopting isn't appropriate, then will injure the resources allocation of reasonable in the business enterprise inner part and influence the market competition ability of business enterprise thus.
辉煌人生
Diversify, Diversification.多角化，多元化把（商业活动）扩展到多元化的领域 To extend(business activities)into disparate fields. 多元化的社会形态许多不同的民族、宗教或文化群体共存于一个国家的社会状况 A condition of society in which numerous distinct ethnic,religious,or cultural groups coexist within one nation. 多元化投资把（资金）分投在几个不同的公司或安全保护机构，为了在特殊的市场或工业倒闭的情况下可减少损失 To distribute(investments)among different companies or securities in order to limit losses in the event of a fall in a particular market or industry.
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