重视涨价英文

手把手教你写外贸涨价函，成功率极高的金句都给你整理好了！

附20份真实涨价函英文原件！

汇率和海运费近半年来居高不下，近期暴涨的原材料又让不少制造商本就微薄的利润在此缩水，稍一不慎，亏本做订单。

对于这部分厂商来说，涨价是无奈但无可避免的选择。

那么如何写一封让客户能接受的涨价函呢？以下有几个要点。

01、不必抱歉

首先要明确的一点是：你向客户提涨价，但你并不是过错方。所以不要一上来就给客户道歉，或是把姿态放得很低，以至于后面有理也不占理，如果客户趁机提出一些不合理要求，你还要怎么拒绝？

涨价，只是一个客观事实，是需要合作双方去共同消化的问题，在商言商，你没有什么对不起客户的地方。

但是也要注意，虽然道理是这个道理，但你也别冷冰冰甩给客户一句：

“This letter is meant to inform you about the recent rise in prices of our products.”

除非你的产品真的不愁卖，不然还是需要注意语气，做到不卑不亢，有礼有节。

02、有理有据

你总不能说“因为众所周知的原因，我们要涨价了”，即使原因真的众所周知。

汇率涨了几个点，海运费涨了多少钱，产品涉及的主要原材料分别涨了多少？这些都要在邮件中有个概述，最好能用直观的图表来说明。

03、有的放矢

拿着上述证据，也不需要一股脑全部丢在邮件里。针对不同客户，可以从其最关注的地方入手来陈述理由。

比如比较重视价格的，那么就给他算账，把增加的成本一笔一笔算清楚；

更重视质量的，就要向他证明，为了维持原有的品质，涨价是必然的结果。

04、提醒客户你的价值

此外，也要提醒客户你能够提供的价值不仅仅在于产品的价格，客户也应看到你在其他方面的付出。

其他客户还需纳入考虑范围的因素包括：

Dear Sir,Due to the raw material cost of XX company increasing, we have to increase the price of below models for 5% base on the original price from now on：Model ABCDEModel EFGHIThis is a tough decision and we understand this will bring you inconvenience, but 5% is our best effort to keep balance between our customers and covering our cost.We greatly regret any inconvenience it may cause, and hope we can receive strong support from your side.Thank you very much. I'm available for any questions you may have.Best regardsXXXXXX以上是比较谦虚的版本，如果厂方没有这么弱势，可以写的强硬些。

涨价: 1. appreciate2. increase in priceRelative explainations: Examples:1. 我听说很快就要涨价了，不过要保密，否则大家会把它们全买光的。 I hear there's going to be a price increase soon, but keep it under wraps or everybody will buy them up.2. 最近汽车已涨价. Cars have been marked up recently.3. 即使涨价后石油的消费仍在增长。 Consumption of oil increase even after it rise in price.4. 现在的钢材涨价了。 Now the steel comes high.5. 近来差不多样样东西都涨价。 In recent times the price of just about everything has gone up.

I am very sorry, but the day before yesterday the prices of raw materials of product B are skyrocketed . I am very sorry to inconvenience you this。because the temperature is extremely cold here now, our Province has taken measures to limit electricity an average of 1 day is necessary to stop the power.and The spring festal is approaching, orders soared, even though the plant all nights to work overtime, some orders are still not come out in time, such as A products are now basically no longer produced, because of mainly raw materials have been used up.I am very sorry to inconvenience you ,this is the lowest cost price .I hope you understand and accept our new price

price increaseprice drop

appreciate 英[əˈpri:ʃieit] 美[əˈpriʃiˌet] 过去式：appreciated 过去分词：appreciated 现在分词：appreciating vt. 1.感激, 感谢； 为…表示感激(或感谢) 2.欣赏, 赏识, 重视, 鉴赏 3.(充分)意识到，觉察，察知，注意到；懂得，体会，领会，理解 4.对…作(正确)评价；鉴别；估计，估量 5.[美国英语]使增值，提高…的价值(或价格)(depreciate之对) vt. & vi. 1.(使)增值, 涨价 vi. 1.[美国英语]提高价值(或价格)，提价，涨价，增值；增多 及物动词 vt.1.感激, 感谢； 为…表示感激(或感谢) I appreciate your help very much.我非常感谢你的帮助。2.欣赏, 赏识, 重视, 鉴赏 You can't appreciate English poetry unless you understand its rhythm.你若不懂英文诗韵律, 就无法欣赏英文诗。3.(充分)意识到，觉察，察知，注意到；懂得，体会，领会，理解 I really appreciate the danger of this job.我真的认识到了这份工作的危险。4.对…作(正确)评价；鉴别；估计，估量 to appreciate the importance of …正确估计…的重要性 5.[美国英语]使增值，提高…的价值(或价格)(depreciate之对) Rents have been unreasonably appreciated.房租被不合理的提价。及物动词 vt. & 不及物动词 vi.1.(使)增值, 涨价 Things appreciate as time goes on.货物价格逐日上涨。New buildings usually appreciate land.新建筑通常会提高土地的价值。不及物动词 vi.1.[美国英语]提高价值(或价格)，提价，涨价，增值；增多 Property values appreciated yearly.财产价值每年都在增大。