成功公司英语案例

The case of CECT mobile: "China's dog" eventsIn February 2003, individual consumers find themselves in nanjing, mobile communications CECT928 purchase CLP screen have appeared a greeting "Hello," mean Chow "Hello, translation of Chinese consumers, the dog" to the media immediately. It immediately after the media exposure, a hangover. Many people think that this is the damage of national dignity, is for the Chinese people, many of the mobile phone insult to the manufacturer for users to view.Events on the marketing director of communications, CLP, flew to the nanjing, and that the user first contact problem. Immediately, CLP communications company public statement: 1, CLP communication as an important phone suppliers, has been to the development of national enterprise as own duty, adhering to the principle of the supremacy of users, "no harm national dignity of domestic users, ideas and behaviors, 2 and CECT 928 is August 2002, with reasonable price and excellent performance and win customers. "Hello," mobile greetings, Chow is for "Hello, cute pet dog," is this phone humanized boot interface, 3 and in charge of the principle of domestic buyers, buyers like this interface if users can provide free software CECT, upgrades, and after-sales service center address and phone number.CECT手机：“中国种的狗”事件 2003年2月，南京的个别消费者发现自己购买的中电通信CECT928手机屏幕上竟出现一句问候语“Hello Chow”，翻译意思是“你好，中国种的狗”，消费者随即向新闻媒体反映。此事经媒体曝光后，立刻掀起轩然大波。许多人认为这是对民族尊严的伤害，是对中国人的侮辱，众多此手机的用户欲向厂家讨说法。 事件发生当日，中电通信市场总监飞赴南京，并与首先发现问题的用户取得联系。随即，中电通信公司发表公开声明：1、中电通信作为国内重要的手机供应商之一，一直以发展民族企业为己任，本着“用户至上的原则”，绝无伤害国内用户民族尊严的想法与行为；2、CECT 928是2002年8月推出的产品，以性能卓越和价格合理而赢得消费者喜爱。“Hello Chow”是手机问候语，意为“你好，可爱的宠物狗”，是该手机人性化的开机界面；3、本着对国内购买者负责的原则，购机用户如不喜欢该界面，CECT可提供免费软件升级，并公布售后服务中心的地址和电话。