Guide the future development of the concept of automotive vehicles Summary of high-tech popularization and application makes the pace of replacement automotive products faster and faster， also makes the Chinese automotive industry independent research and development level and technical level with the international on the growing gap in the development of the concept car is even more the difference between the very WTO accession for China car alarm sounded， but also tremendous opportunity， our government， as well as automotive companies must increase their research and automotive design input， to establish a positive right car design concept， the concept of extensive vehicle design Keywords concept car designed to develop science， technology and culture Technology start-ups PIONEERINGWITHSCIENCE & TECHNOLOGYMONTHLY The 21st century， in order to lead and performance of the new century， the development of future automotive trends， a number of international auto companies， one after another at the major auto show in the world to launch its own concept car and new There is， however， must be caused by a phenomenon we are concerned about: As a car big country， but few Chinese car makers to launch its own development and design concept Are one of the main reasons for China's automotive design concepts and methods， as well as the lack of research and development of concept cars do not pay enough It can be said that a self-designed and self-development capacity of the automobile industry， it is difficult to say that is a complete auto Thus we must intensify the study of automotive design and input， to establish a positive right car design concept， the concept of extensive vehicle 1 "concept car" is defined The so-called "concept cars" that have not yet begun to enter the market with a design unique and must advance the awareness of the new Its main characteristics are: it must give people are to consider that can guide the new concept It has just the design in general at the time， people's aesthetic ideas， the purchasing power and even the level of motor vehicle manufacturing industry is also Generally it will be it avant-garde design， innovative materials， bold use of a more perfect performance， the new car interior design indicates that the direction of development of the automobile Some of the world's largest car company every year to spend many human and material resources to design their own concept car， and in some large auto exposition on It can be said that with the continuous introduction of concept cars， the near future may occur on some concept cars have today， some features or functions of the But not necessarily a concept car will each eventually evolve into mass production cars to enter the market， the majority of concept cars are finally only a "concept" for people to discuss the 2 concept car， in reality the meaning of 1 concept car design and development of automotive products reflected the development trend of 1 the performance of the highest scientific level and the most sophisticated technology in concept car At the International Motor Show the previous， and the major automotive companies and the introduction of the concept of lot of cars， concept cars to remove these sleek， but also more integrated into a large number of high-tech and modern means of the introduction of the concept car to become Motor Company takes pride in the idea of the concept of automotive research and development are often accompanied by new technologies and the use of new materials with certain forward-looking， herald a new stage of development and the beginning for this reason that car companies the development of the concept car has invested great human and material resources， with its show car the company's strong momentum of Various high-tech applications， making car slowly evolved into information， communications， entertainment centers and the exchange of information with the outside world， the computer functions and Internet all-round involvement， in-car information and entertainment equipment， advanced navigation equipment， real-time traffic information function of the growing popularity of the inevitable demand of these high-tech automotive designers transcend time and space to establish a new value system， the emergence of various new technologies for the automotive design freely given to a wider Function of motor vehicles for further expansion and development of the concept car， the car gradually from the cold machinery into human information exchange platform， if the concept car has its own way of expressing their emotions with pregnant， anger， sadness and joy， such as facial expression make the concept car than in high volume production cars， become a new symbol of Concept Car Design of automotive products have greater and greater impact， it represents the development direction of the automobile industry and the basic idea of the automobile company design standards and a symbol of scientific and technological 2 human physiological needs and psychological needs of the largest Satisfied --- Automotive Engineering in the Ergonomics Ergonomics are 50 in the early 20th century with the rapid development of a new subject with the aim of research， design and engineering technology to solve the relationship between the human Car body design in ergonomics， it is to people (drivers and passengers) as the center， from the body's physiology， psychology， and exercise the human body， the research body design， layout and equipment in terms of how to adapt to people need to create a manipulation convenient， safe， reliable， beautiful and comfortable driving environment and take the environment， that is the best person to design a - vehicle - environment Automotive Design Human-Computer analysis of the first ministries to human size required for measurement， statistics and analysis， conducting interior layout design as a basis to determine the effective space vehicle， as well as parts， assemblies (seats， dashboard ， steering wheel， ) position and dimensions of the relationship between Through the study of human physiological structure， so that the seat design in full compliance with the requirements of human Based on the manipulation of human manipulation of the scope and power to determine the layout of the manipulator position and force size， so that when the human body to manipulate natural， rapid， accurate and lightweight， so as to reduce the degree of manipulation of Through the visual characteristics of the human eye， the effect of vision research， testing， checking driver information system， to ensure that drivers have access to proper driving Exercise in accordance with the characteristics of the human body to study the automobile collision on the human body， a reasonable protection， the right to determine the hinged point seat belts and binding on the human body to study the vibration of the impact on ride comfort， research on and get off at the convenience of passengers， and door openings in order to determine location and According to the body's physiological requirements， reasonable certainty that the air-conditioning system and Research on the psychological characteristics and requirements， to design a comfortable， beautiful， relaxed by the 3 virtual product development technology At present， a growing number of automotive design companies and manufacturing companies to start using virtual product development technology， using three-dimensional virtual reality 3D technology development concept Opel car using 3D virtual reality technology concept car design and Designers can experience floating in the air of a virtual image of car design and manufacturing， saving considerable development costs， and plans to be extended to its North American assembly plant to Britain's Rolls-Royce， Renault， France， Germany Audi， as well as Italy， Sweden and other auto plants are actively engaged in this virtual design and Over the past automotive research and development centers to develop new or modified are first shaped body sludge physical model， is extremely time-consuming Now automotive R & D， in particular the development of concept cars are increasingly seeking the shortest development If the introduction of virtual product development technologies， as long as the computer input data to construct a model figure model， in the laboratory can show an ideal vehicle images， as long as the engineers wear eyepiece， you can see clearly， there is such as a car in front of us true， after all the discussion of design engineers modifications， you can quickly design an ideal new Stereotypes， the computer can use the data， outsourcing trial and trial fitted the new parts and components， assembly achieve zero error， and the development of aging more rapidly than in the 4 the concept of green environment-friendly vehicles to the development trend of Since entering the 21st century， countries around the world have been produced about 5 billion vehicles， according to expert estimates that in 2010 global vehicle production will reach 75 People sigh at the rapid development of automobile industry， but also an increasing awareness of pollution from motor vehicles to harm human beings， so many countries of the vehicle to develop environmental protection measures and regulations to protect the environment for human survival， so automotive environmental protection the design of this new concept car design to be placed in a prominent position on the Improve energy efficiency， improved engine configurations， including electronically controlled fuel injection system， secondary air injection， thermal reactor， exhaust gas recirculation system， catalytic purification device， crankcase ventilation systems， fuel evaporation control The development of alternative fuels， research and development of new environmentally-friendly energy， including natural gas， liquefied petroleum gas， fast charging batteries， hybrid power， hydrogen In the automotive manufacturing process， use of green materials， green packaging， green manufacturing processes and equipment and equipment Green car recycling 2 Concept car indicates road traffic in the evolution of human behavior 1 Concept foretells the future of the way road traffic trends Along with the development of automobile， the vehicle status is also slowly change， now car in people's minds as a symbol， a symbol of wealth and the embodiment of a status， but the car as a way of the nature of road traffic has Concept car design is based on the nature of a car's innovative design Concept car at the design of the way through the daily life of mankind， human beings in road traffic in the use of methods such as behavior and ways of life all aspects of prediction and analysis， it is envisaged to solve the future in the way road traffic between the object harmonious Strong and high-speed in today's technology enables the development of means of transport have a much broader space for development， more and more high-tech continuously applied at a new At present many of the world's major auto companies have realized that the development of the next car is no longer the biggest obstacles are technical limitations， but limits the designers Now appearing in major auto show concept cars are generally two types: one is based on the latest available technology can achieve another kind of concept cars are those who put forward some innovative technology options but is still in the research phase of the concept Able to express their feelings such as car， truck can random shell replacement car， be able to easily change the driving mode of motor vehicles， be able to swim in the water of the amphibious vehicle， able to fly in space vehicles， be able to change Like from Toyota and Sony jointly developed by "POD" cars， will be able to through the car before the lights， mirrors， antenna， as well as the rear seat to the car owners to express their "" Like Volkswagen's Seat International Auto Show in the United States on the introduction of multi-functional concept car "Sal? Juancheng sa"， there are sports， comfort and three kinds of urban-type driving mode selection for 2 Concept of culture differences in performance The United States as a world leader in the auto industry， concept cars at the manufacturing are on the forefront in the At the United States because of cultural blending， collision， so the concept car embodies the greater the diversity of cultures; are also caused by a highly developed country commercial， commercial design and pragmatism prevailed， so the design is set up at a deep aesthetic Ethics on the real and solve practical With the American cars are in sharp contrast to the Japanese concept Japan as the world's output of the second car big country， its concept car many practical and imagination， technology is better than art， more concerned about solving technical problems， it can be said in Japan This is the premise of the concept of car design， each model is to solve one kinds of technical problems The Japanese car model to maintain a small， simple， style characteristics of the economy and harmonious relations between man-machine deal with the Japanese are reflected as a delicate oriental thinking and compromise approach to solve the The United States put the design of commercial operation as an important aspect， Japan put out of Products Designed to accelerate as a tool， Germany put Designed as a social and cultural foundation， while the French took the design as a designer of stage From various countries so the concept of car design in different styles， we can see different countries， different concepts， as well as their different cultural backgrounds 3 Concluding remarks The future of automotive design as the development of the inevitable progress of Automotive Technology with each passing day， many of the artistic style of the designer will make it even more widely and more strongly reflected in the car design， and give people a wider Under high-tech， and personality of the car more humane 21st century will be the necessity of the development of the automobile industry， because it is consistent with human culture， the pursuit of individuality and Therefore， the increase in automobile design concept of the attention and input， will be the development of China's automobile industry has played a great role in pushing References 1尹定邦 Introduction to Study Design [M] Hunan: Hunan Science and Technology Press， 1999 2张洪欣 Auto Design [M] Beijing: Mechanical Industry Press， 1997 3 Tang Jia-Ti， Han Xiao Jian had --- Product conceptual design theory， methods and techniques [M] Beijing: Mechanical Industry Press， 2002 Tang Shu-Min Concept cars and car design development and innovation [J] Shenyang Institute of Aeronautical Engineering Journal， 2002 (6)
Which in the homeland automobile enterprise camp pin level maximal? Believe in 90%'s insider city answer: Shanghai GM This answer I have been also to say yes ， the vehicle being that are what it gives birth to a child cannot include a reason achieving best， but selling amounts in the homeland the But， the insider who is also maximal ， believe in 60% if my doctrine Toyota (include abundant Tian He Guang of China FAW Group Corporation vapor Toyota) camp pin is horizontal may shake head: What camp does Toyota have report back after? Small vehicle mass is good ， whose city sells! I have no intention of estimating that whose level height this two automobile enterprise camp sells here， who is low， but depending on that I being engaged in experience of automobile medium reporter for many years ， I thinking that face to face be applied or used universally and abundant Tian Ying sells water In the light of at present understanding of the most people， good automobile camp sells the marketing and sales activity being to have an innovative idea ， to have effect should be elaborately planned， brand notability attracting medium speculation being advanced from this with the public According to that this standard ， Shanghai GM are able to get a maximum score affirmatively，the news "that 100，000 yuan of short separation overcome " makes Beijing Imperial Ancestral Temple hot ， Buick GL8 "land public affair cabin " concept extends ， monarch strength brand Chinese tradition culture entering ， Cadillac brand are in because of Saiou to hold work of announcing ceremony waiting ， all being able to be rated as the classics that Chinese automobile camp pin history mounts in recent Words sending if the camp pin also shunts， "the beauty style being representative leads Shanghai GM since law " ， medium public relation ， news make hot ， the concept announces ， advertisement bombs， Hold tall take taxi camp high this one set selling the combination fist being applied exquisite in skill by Shanghai GM， copy of the first edition the Buick main current process Shanghai GM's package and the marketplace hoisting ， becoming at one stroke the Chinese saloon belonging to two little brand in USA Who can deny neither， Shanghai GM's overall camp pin level height produces person of the same trade or occupation indeed checking once By contrast， China FAW Group Corporation Toyota has only wanted a low tone much ， it's marketing and sales activity in recent several years has had nothing good or unusual to report ， even， public relation crisis events such as "arrogant advertisement event " "， sharp aspiration oil leak event " has appeared ， no wonder a lot of insider has all thought that Toyota "has not found the north yet" in Chinese camp pin except that the strength gallops to appear in the market once drew support from Zhang Yi Mou patting the advertising film event make one wheel Guangzhou Toyota has put up a handful trend brutallyly during the period of the beautiful triumphant strains omen (Camry) appears in the market ， but， the quilt people has mocked well for "vehicle ， the fool city has sold " Be that the Toyota camp pin had better be applied or used universally really? Need to know that fits in the technology " that Japan produces per day all along camp pin ， having "Toyota ，broad ratification ， why Toyota accomplishment selling aspect in camp has gained being thought that the camp pin dying to China afterwards on the contrary by person? I think that many people does not all understand that abundant Tian Ying sells the thought marrow， this is to improve a product and serve steadily ， the public praise forming the fine marketplace then， sells by the fact that the marketplace drives new vehicle coming public The it is the strongest to return to trend in 2006 triumphant strains US omen saloon comes Why does the consumer go after handful of beautiful triumphant strains omen? Who all knows this is that the beautiful saloon has formed fine public praise on Chinese marketplace because of entrance is But， very few somebody asks about: Why in this way good is auspicious beautiful triumphant strains public praise? The answer not the Toyota manufacturing engineering is good ， but the product improves From the sixties debuted the first beautiful Daiji omens last century， Toyota is improving its quality unceasingly right away ， every generation being advanced to some extent， but domestic than the last generation quality city triumphant strains US omens already are sixth generation of Mount sustained improvement in the same motorcycle type platform， not only having economized large amount of inkstone hair ， cost of manufacture， Antagonism， is applied or used universally ， Ford waits for the automobile company to walk to be another a way， their city every year debuts a big heap of new vehicle， but every one new vehicle name ， technology platform and before motorcycle type cannot find out This being also leaking from a lot of automobile manufacturer in the homeland now， way， Board Chairman Qirui Yin Tong Yao has one well-known saying to here: "Alone dou， singles fights but you and I， engage in a gang fight right away during the past life big heap of child" For the hot spot extending the new vehicle ， manufacturer having to create the various concept and news，hold and the marketplace activity on a large scale ， attract the medium and the public eyeball on this 国内哪个汽车企业的营销程度无上？相信90％的业内人士都会回答：上海通用。这个答案我也是同意的，理由是它所出产的车算不上最好，却做到了国本国销售量第一。但如果我说丰田（包括一汽丰田和广汽丰田）的营销程度也是无上的，相信60％的业内人士都会摇头：丰田有啥子营销？车子质量好，谁都会卖！ 在此，我无意评价这两家汽车企业的营销程度孰高孰低，但凭着我多年从事汽车电视台记者的经历，我认为对通用和丰田营销程度的不同评价，正好代表了目前中国汽车界对汽车营销的两种不同思路。 按照目前大大都人的理解，好的汽车营销就是要精心策划有创意、有影响的市场营销勾当，吸引电视台炒作和公家关注，由此晋升品牌知名度。按照这个标准，上海通用肯定能够得到无上分，因为赛欧“10万元小别克”的新闻炒作、别克GL8“陆上公事舱”的概念推广、君威品牌中国传统文化的输入、凯迪拉克品牌在北京太庙进行发布仪式等，都堪称近年来中国汽车营销史上的经典之作。 如果营销也分门户的话，上海通用是典型的“美式打法”，电视台公关、新闻炒作、概念宣导、广告轰炸……这一套高举高打车营销组合拳被上海通用运用得出神入化，原本在美国属于二线品牌的别克经过上海通用的包装和晋升，一举成为中国轿车市场的主流品牌。谁也不克不及否认，上海通用的群体营销程度的确超出超过同业一大截。 相比之下，一汽丰田就要低调得多，除开威驰上市曾经借助张艺谋拍广告片事件炒作一轮外，几年来其市场营销勾当乏善可陈，甚或还出现了“蛮横广告事件”、“锐志漏油事件”等公关危机事件，难怪很多业内人士都认为丰田在中国的营销“还扑空北”。广州丰田在凯美瑞（Camry）上市时狠狠地出了一把风头，却被人讥为“车好，傻子都会卖”。 真的是丰田的营销不如通用吗？要知道，在日本历来有“丰田的营销、日产的技术”之称，丰田在营销方面的成就获得了广泛认可，怎么到中国之后反而被人认为营销不行了呢？我认为，很多人都不理解丰田营销思惟的精髓，这就是持续地改善产物和服务，继续往前形成良好的市场口碑，通过市场口碑来推动新车销售。 还是回到2006年风头最劲的凯美瑞轿车上来。消费者为啥子追捧凯美瑞？谁都知道这是因为进口佳美轿车在中国市场上形成了良好口碑。但很少有人问：凯美瑞的口碑为啥子这么好？答案不是丰田的打造工艺好，而是产物改善得好。从上个世纪60年代推出第一代凯美瑞开始，丰田就在不断地改善它的品位，每一代的品位都会比上一代有所晋升，而国产凯美瑞已是它的第六代。在统一个车型平台上持续改善，不仅节流了大量的开发、打造成本，品位得到不断晋升，并且消费者的口碑也在不断地累加。 相反，通用、福特等汽车公司走的是另外一条途径，它们每年都会推出一大堆新车，但每一款新车的名字、技术平台和之前的车型都找不出联系。现在，国内很多汽车厂家走的也是这条途径，奇瑞董事长尹同耀对此有一句著名的话：“单打独斗打不过你，我就生一大堆孩子来打群架。”为了推广新车，厂家不得不打造各下位概念和新闻热点，并大规模地举办市场勾当，以此吸引电视台和公家的眼球。
In current market， almost every enterprise have to face the fierce competetion to stay Excellent service plays an important role in enhancing the company’s There are many problems existing for companies to offer For instance， the service quality is poor or provided not in time， all of which cause bad effects on company’s Perhaps some companies will prolong their working time to solve such However， I don't assume this solution can really eliminate these existing Because extended time means employees will be forced to sarcrifice their leisure time， which might results in tention and As far as I’m concerned， I think it is advisible to improve the quality of service instead of merely increase working For most customers， they put great attachment on the quality of For example， our national brand Haier offer excellent after- sale service， which have gained vast praise as well as Overall ， I think premium service can benefit both companies and the Therefore， companies should pay more attention to the improvement of their 我感觉你的要点太多，所以前两点写在第二段里，后两点写在第三段里，而且举了个海尔的
