Rapidly changing economic situation， it is difficult to Sweeping through the world financial crisis continues to spread in 2009， the international economic environment， more severe on the country's economic development leading to higher pressure， China's enterprises also face rising prices of production factors， structural changes in market demand and energy-saving emission reduction， such as by policy-oriented the formation of structural adjustment pressures， both at home and abroad this year， the adverse economic environment in number of factors and China's home appliance industry at a time when major changes in the era of great development， the negative factors in the international economic situation did not change the direction of understanding the situation in control，Household electric appliances to the impact on the industry and future development trend analysis to be informative， for the Chinese home appliance industry has a positive long-term development of the guiding In view of this， this paper theory and practice of adhering to the principle of combining analysis to international trade-related theory， comparative advantage will penetrate into China's household electrical appliance industry， the development of foreign trade and economic cooperation China's household electrical appliance industry in the international environment based on the SWOT analysis， China's household electrical appliance industry through the strategic objectives of the analysis， came to the conclusion that the current foreign trade China's household electrical appliance industry strategy: to deepen brand awareness and continue to follow the road of innovation; OEM enterprises to strengthen their own values and core competencies and continue to maintain traditional advantages， such Anyway，This paper studies the future development of China's household electrical appliance industry to provide a certain drawing
Electronic commerce is an irresistible trend of international In recent years， enterprises in China get in touch with internet on after Number of small and medium enterprises (SMEs) available on internet has increased greatly and network marketing has been preliminarily The paper analyses current situation and problems faced by small and medium cosmetic enterprises in developing electronic commerce， and discusses development tendency of integrating electronic commerce with modern enterprises by referring to Hanshe’s network marketing As a brand-new marketing approach， network marketing has brought new opportunities and challenges to The paper analyses external environment factors for Chinese companies to carry out network marketing， on basis of which strategy for SMEs to launch network marketing is Cosmetic enterprises should comply with change of people’s consuming habits， take initiatives in grabbing the first marketing chance， make full use of search engine and network coalition platform to catch the consumers’ attention， keep the consumers’ interest in browsing the website as well as consuming and develop new consumer group by channel transfer so as to gain fast
