Changshu rural commercial bank by changshu cooperatives is transformed， because farming firm founded time is shorter， changshu farming firm in organizing mode and project designing， etc， all have no ready-made experience can reference， foreign no similar case for Therefore as the first batch of changshu farming firm the reform of rural credit cooperatives pilot units， how to survive and develop in the competition related to agriculture firm itself and the entire changshu countryside financial sector big This paper by using SWOT model of changshu agriculture business management situation Firstly introduces the background of the development of changshu agriculture business， then respectively from the strengths， weaknesses， opportunities and challenges these four aspects analyzes its business in the process of successes and existing problems， the SWOT model on the basis of analysis， puts forward proposals for reform， so as to promote the sustainable development of agriculture in changshu merchant， for other areas to operation of rural financial institutions to provide a reference for the development and reform
