Abstract: Along with the people living standard enhancement， rhythm of life quickening， the fast food industry obtained has continued to develop However the present domestic fast-food market was still the western-style fast-food hold dominant position， the Chinese type fast-food enterprise has many problems in the development， like the vitality short， is imitated easily and is substituted， the product quality unstable， the standardized degree low as well as the chain-like management development slow and so The solution modern Chinese type fast food industry existence question key lies in establishes the long-term competitive advantage， forms oneself unique core product and the The core competitive power theory the question which faces for the solution modern Chinese type fast food industry， provided the powerful support， core competitive power itself had the distinctive quality， the value， cannot imitate and not characteristics and so on interchangeability， ductility， this was precisely establishes the enterprise long-term competitive advantage the fountainhead and the This report first elaborated the core competitive power theory， has analyzed the core competitive power concept， how the characteristic as well as promotes the enterprise core competitive power， in this foundation take MacDonald， the Kentuckey two big representation western-style fast-food enterprise as well as the real time， gathers with valley two manages the successful Chinese type fast-food enterprise as the example， analyzed promoted its dining enterprise to obtain the success the management idea and the method， then the union core competitive power concept and the characteristic， obtained the enlightenment from the case， discovered the fast-food enterprise the core competitive power， finally for enhanced the Chinese type fast-food enterprise core competitive power to put forward some The present paper for the Chinese type fast-food enterprise brand establishment， the management idea and the management development has provided the
