Analysis on the present situation and development approach of the chinese private enterprises's brand strategy---taking the Wangzhihe brand strategy for AbstractIn the world today，with the further development of the market economy，the quality and price competition among the enterprises are under-developed，instead，the enterprises' comprehensive qualities like the images and service level gradually become the competition spots，and the brand strategy is making a big difference in these Concluding from the reality，most of the chinese private enterprises are lack of the perception towards the brand strategy，however，the good news is that some enterprises find the vast potential for future development by putting the brand strategy into practice，and the Beijing Wangzhihe food Holdings Limited is a good By taking the Wangzhihe for example as well as analyzing its brand strategy，the paper sums up experience and lessons，besides，important ways of completing the brand strategy are put forward in the paper as Keywords:brand strategy，Wangzhihe，private enterprise，希望能帮上你！！
Developed countries， generally include major Western capitalist countries， this mainly refers to the 1960 Organization for Economic Cooperation and Development， the 24 member They are: the United States， France， Britain， Japan， Germany， Canada， Italy， Sweden， Finland， Denmark， Norway， the Netherlands， Belgium， Switzerland， Austria， Turkey， Australia， New Zealand， Greece， Iceland， Ireland， Luxembourg， Portugal， Spain Among them， the United States， Japan， Germany， France， Britain， Italy， Canada is the largest developed countries Developed countries， mainly in Europe， North America， Oceania， Asia， only Japan is the developed 发达国家，一般包括西方主要资本主义国家，这里主要是指1960年成立的经济合作与发展组织的24个成员国。它们是：美国、法国、英国、日本、德国、加拿大、意大利、瑞典、芬兰、丹麦、挪威、荷兰、比利时、瑞士、奥地利、土耳其、澳大利亚、新西兰、希腊、冰岛、爱尔兰、卢森堡、葡萄牙、西班牙。其中，美国、日本、德国、法国、英国、意大利、加拿大是7个最大的发达国家。发达国家主要分布在欧洲、北美洲、大洋洲，亚洲只有日本是发达国家。 Developing countries， also known as least developed or less developed countries， is already politically independent， economically more poverty， weak industrial base， low per capita GNP of countries， mostly after World War II The newly independent Asian and African and Latin American countries， including Eastern European China is a developing socialist Developing countries can be divided into more developed and less developed countries， according to the characteristics of economic development， there are four general types: the newly industrialized countries， oil exporting countries， raw material exporting countries， least developed Although a few oil-exporting countries than in some developed countries， per capita income is also rich， but according to their level and extent of economic development， is still a developing 发展中国家，又称不发达国家或欠发达国家，是指政治上已独立，经济上比较贫穷，工业基础薄弱，人均国民生产总值较低的国家，绝大多数是第二次世界大战以后新独立的亚非拉国家，也包括东欧一些国家。中国属于发展中的社会主义国家。发展中国家可分为较发达国家和欠发达国家，按其经济发展的特点大致有四种类型：新兴工业国家、石油输出国家、原料输出国家、最不发达国家。少数石油输出国人均收入虽比某些发达国家还富裕，但按其经济的发展水平和程度，仍属于发展中国家。
