论文题目：Chinese culture and real estate marketing strategy study摘要：With the continuous development of the real estate market， real estate marketing have gradually entered the operational phase of the fine， green marketing， cultural marketing， relationship marketing， and other new marketing concepts have gradually been accepted by the real estate China is a country of several thousand years of civilization， the Chinese consumer culture will undoubtedly have a deep-seated In this paper， through the collection and overall， that the main characteristics of Chinese On this basis， the analysis of the "Harmony" on the impact of residential consumers to China's cultural changes and the effect of the price of This was followed by analysis of the characteristics of the real estate market and the development of the status quo， as well as China's real estate market Finally in understanding Chinese culture， and development trend of China's real estate market on the basis of the main use of marketing theory， analysis of China's real estate marketing And pointed out that the Chinese cultural backgrounds， China's real estate developers to carry out the marketing
With the rapid development of China's economy， the tertiary industry in the proportion of the national economy has been greatly improved， the real estate industry after more than two years of development， China's economy has become one of the pillar Current vacant commercial real estate market still exists but also more serious， not only limit the activities of real estate development companies to develop the continuity， but also the formation of a large number of bank non-performing loans， the impact of local economic China's current level of real estate marketing is still relatively low， the marketing operation and theoretical research is not yet Papers from the analysis of China's real estate practice of marketing research results and theoretical approach， analysis of the current real estate problems that exist in The idea of market position has been of great importance to the industry， the specific operation is still relatively Project Development in particular， investment decisions are based on sufficient and accurate information， which is caused by errors in real estate development， investment decision-making which led to the development of the latter project the main reason for poor This article appeared in the market positioning of the issue of study in real estate development around the issues that must be Relatively complete system in order to be able to understand the real estate market， real estate development in this article on the operation of the principle of positioning is also discussed， using the methods of marketing management， re-established market position in real estate development and operation of the work flow
