Influence of Chinese Traditional Cultural elements to Modern Advertisement Abstract: Advertisement is a special phenomenon in human social life， and is a cultural phenomenon as Thus， it will be necessarily restricted and influenced by the national culture it belongs China has a long and influential tranditional cultural Modern advertisement industry under Chinese cultural environment imperceptibly inherits and utilizes Chinese tranditional Meanwhile， if advertisement will efficiently affect customer's consuming idear with cultural characteristics， it needs to benefit from Chinese long tranditianal Therefore， it is important to study the influence of Chinese traditional culture to modern advertisement， and thus to accurately understand psychological features and behaviors of Chinese It is of crucial significance for improving the level of composing advertisement and realizing the target of globalizing Chinese Key words: Culture of Advertisement， Traditional Culture， Modern Advertisement
