跨文化沟通有别于传统沟通，各方面差异加剧了沟通困难，比如意识形态的多元化。在谈判差异会损害共同认识，并且常常怀疑对方的意图以及诚实性和可靠性，甚至将注意力从关注商业谈判转向了对对方意识形态的防范上了。意识形态的差异会导致谈判者很难交换意见，谈判各方会从不同角度来考虑，一时形态的冲突还会导致谈判者采取强硬的手段和对立。由此可加，跨文化交际在商务谈判中有重要意义。Cross-cultural communication is different from the traditional communication， the difference increased communication difficulties， such as the diversification of The difference in negotiations will damage the common understanding， and are often suspicious of each other 's intentions and of honesty and reliability， even from focusing on business negotiation to prevent the other Ideological differences lead negotiator is difficult to exchange views， negotiators from different point of view， a form of conflict will lead to the negotiators to take tough means and Therefore， cross-cultural communication is important in business
