With the vigorous development of mass tourism， our country economy hotel ushered in the unprecedented opportunities for development economy hotel to target market popularization price economic expansion quickly chain-like management bring regional cover and so on market To profit cycle is short， market space big investment value， attracted numerous investment capital into， a budget hotel industry of China mainly spiritoso era is formed in recent years， China's economy hotel management companies， and economy hotel brand emerge in Famous international hotel group in succession to enter the domestic market and accelerate the pace of its expansion， causing the economy hotel building boom now economy hotel development enters into integration development stage， the marketing strategy become industry focus of How to effectively implement the profit pattern of economy hotel and marketing strategy for the development of Chinese hotel has important demonstration 关键词 Economy Hotel marketing strategy profit model
AbstractWith the rapid development of mass tourism， China's hotel economy ushered in unprecedented opportunities for WITH target mass market， affordable， rapid expansion， the chain hotels have brought the value of geographic coverage and so The shortLy profit cycle and the large space investment market value ， attracting a large number of investment capital to enter， a format-based economy era of the Chinese hotel industry is taking in recent years， hotel management companies， and economy hotel brand after another in C Famous hotel groups have entered the domestic market and accelerate the pace of its expansion， triggering a wave of hotel construction Today， the development of economy hotels started to enter the integration phase of development， marketing strategies become the focus of the How to effectively develop， implement hotels profit model and marketing strategies on the development of China's hotel has an important demonstration Keywords: economy hotels， marketing strategies， profit model
