摘要 成本控制是房地产项目开发管理中的一项重要内容，贯穿于房地产项目运作的整个过程。房地产开发企业要想在激烈的市场竞争中立于不败之地，取得良好的经济效益，就必须十分重视成本控制工作，切实提高成本管理水平。 针对房地产开发成本构要素进行研究:在土地成本控制方面，首先分析土地出让方式对土地成本的影响，指出房地产开发商获取项目用地价格的控制是土地成本的控制的关键。然后对招拍挂出让方式和工作流程进行分析，运用市场比较法、收益法、假设开发法对土地价格进行综合预测，并提出相应的土地竞买策略，以实现对土地成本的控制。在工程建设成本控制方面，运用供应链管理理论建立房地产企业为核心的供应链成本控制模型。供应链上各企业成为合作伙伴，使各企业之间的交易内部化，节约交易环节费用。同时还对战略合作伙伴的选择和供应链成本控制流程进行分析，以实现对工程建设成本控制。 关键词：成本控制，管理费用，基础设施 Abstract Cost control is the development and management of real estate projects， an important component of the operation of real estate projects throughout the entire Real estate development enterprises are to be invincible in the fierce market competition and achieved good economic it is necessary to attach great importance to control its costs， and improving cost Research aimed at real estate development cost structure elements : the land cost First analysis of the impact on the cost of land transfer mode， that the price of land for real estate developers to acquire control of the project is the key to controlling the cost of Shoot linked to strokes and then turn and work flow analysis and use the market comparison， income， Assuming Law， a comprehensive forecast of the price of land， the land purchased and the corresponding strategy The cost to achieve control of the Of the project cost use of the theory of supply chain management at the core of the real estate enterprise supply chain cost control On the supply chain enterprises have become partners， so that all internal transactions between enterprises， reduce the transaction costs Also the choice of strategic partners and supply chain cost control flow analysis， in order to achieve the project cost Key words : cost control， cost management， infrastructure
