Sun-moon symbol of American culture in China is almost McDonald's is In flourishing sections， McDonald's restaurants can be seen everywhere， advertising signs， McDonald's， the formation and development of brand advertising and communication are Paper tries to from McDonald's forms of advertising (including the signboard symbols， outdoor advertising， television advertisement， )， and advertising， content， connotation， analyzes McDonald's in China for its brand advertising， shaping and maintenance， Analysis of consumers and brand Finally the building-up of brand advertising and media's offensive， we can get what inspired and
Summary:Develop quick today in the media， Be the market that the newspaper of the traditional medium wants to outshine others to occupy an oneself to fix from the battalion， need to be commence from the oneself， take"three come close" as a principle， work hard to let the newspaper maximize exploitation， write reader concern of the article of[with] demand， integrate each kind of beneficial resources， and skillful Become a current prestige dint， and then there is affinity reader the medium of[with] Keyword:Newspaper/come close crowd/interaction/reader
The development of social change in China news media also has changed In recent years， "Focus Interview" category for the supervision of representatives criticized the programs continue to emerge is to adapt to social change Arising from the To the "Focus Interview" to study the phenomenon and found "Focus Interview" is China's news media as the mode of social change and the evolution of a more typical example， it can be "evident， the glimpse of a leopard，" to see China News Dissemination of the new features and new In expositions， trying to use a pen and ink to this issue on the great social change in the conduct Reflections on the environment， and "Focus Interview" is a typical example of a certain specific analysis to tap its deeper The article in the design framework， the dissemination of such information after the change of the problems， prospects and development trends， and so were many people are concerned about the issue have tried to start Key words: mass media; media; press veracity; media
