This topic for the three dimensional animation of the fan and the loss of public welfare advertisement design and production， through the preliminary survey of public service ads and the development of modern high-tech society under the existence of social contradictions and social various hidden dangers， especially today， expansion of mobile phone， we through the production of the fan and the loss of the three dimensional animation public welfare advertisements tell people to every one of us， always concerned about our own through preliminary investigation we use software to make scenes and characters， and finally synthesize them up and make it a complete 3 d animation public service ads， let people understand animation scene design and character design is the important component of the overall composition， public service ads and more profound understanding of the animation in the position in modern society more and more We mainly used in making software is Maya and Adobe AfterE Due to the value guidance and education functions of public advertising is when people appreciate advertising unconsciously accept the case， is a kind of osmosis and gradual process， so it is easier to infiltrate into people's spiritual world， it is crucial for public service Public service ads embodies the spirit of the whole society and virtue， make people affected and Key words: the three dimensional animation， public service ads， scene design， character design， Maya， Adobe AfterEffect
