Abstract：The advertisement design has already become an indispensable component in the current commercial city， with the development of market economy， the advertisement design embodies the economic level of the society and cultural level more and So， it is necessary for us to define more deeply he creates intention and direction， thus let us understand the actual intension of the advertisement design， enable advertising intention and society's organic combining together， achieve the goal that we created and propagated， and can analyze the space of the intention， this will facilitate developing advertising Keyword：Understand， analyze， explore， appraise， intention
