With the development of IT technology， business to the increasingly rapid pace of change to the network， and now we have entered the information age， speed has become our constant pursuit of For each enterprise essential to marketing departments in order to advance the pace of change even more in， people began to network marketing Some experts said that in the Internet age of today's Internet Marketing will soon replace the traditional marketing methods and become the main theme of the Because people can see the advantages of the network marketing， in-house， departments， and between all departments of the Internet to share information， but also shorten the time for the transmission of Thus greatly improving the efficiency of the computer above the company can build up a database， there are customers inside the basic information and consumer information records and is conducive to the implementation of one-on-one marketing， for better customer At the same time also allow customers to feel he is very business-to-the mind， increase customer loyalty and sales network for the same very attractive， it may omit many brokers， such as wholesalers， distributors， retailers and even And to directly face the Thus greatly reduce the cost， the enterprise's products more competitive to achieve greater sales， and more importantly is able to get the fastest rate of customer feedback to enable enterprises to adapt to market the product more demand due to enterprises Always walk in the forefront of the Some experts say that may Network marketing is some advantage， but his shortcomings but can not be Network can get market information faster， but the network sales increase sales but can not agree They believe that this network has only the most cutting-edge Most people have not accepted this It is also not in the habit of online shopping， the things on these virtual lack of trust， they believe that the reality is quite the Life， if I bought What is the problem with the quality of things you can find manufacturers directly， or find a vendor， and will soon receive a I do not know that the Internet can be the Whom do I contact， how to find， when a reply » Some say things simply do not fit in online sales， production companies such as Coca-Cola drinks， I Xianghe when casually into stores or supermarkets which can be bought， it has more convenient， however， how to simplify the sales process? » Everyone knows that there is no need If you get the trust of customers， to the extent possible， satisfy the customer， then I think the most effective way is not to reduce costs， as long as you in every corner of the world placed on Coke， so that people no matter what time any place as long as the wish to Drink will be able to see it and that is the biggest customer satisfaction， not only reduce costs but forgot the more important in the Network development is fast， according to the computer penetration rate is now to complete the transition to the network also needs a long time， not to mention to our Chinese Network marketing is a great potential， but also可要not fully developed， the traditional marketing methods will still dominate， the network marketing soon replace the traditional marketing is not Perhaps the best marketing is not marketing， not traditional marketing， I think they can complement each other， Gequ director， perhaps the most promising is the best way of marketing 中文 随着IT技术的发展，企业以越来越快的速度向网络化转变，现在我们已经进入了信息时代，速度更成了我们不断追求的方向。而对于每个企业必不可少的市场营销部门在以更超前的速度转变着，人们开始向网络营销转化。 有的专家说，在网络时代的今天网络营销会很快的替代传统的营销方式而成为市场的主旋律。因为人们可以看到了网络营销的优势， 在企业内部 ，部门和部门之间都相互联网有利于信息共享 ，也缩短了信息传递的时间。 从而大大提高了工作效率， 可以在公司电脑上面建立数据库，里边存有客户的基本资料和消费信息纪录 ，有利于实施一对一营销，从而更好的为客户服务。同时也能让客户感受到企业对他是相当的在乎， 更提高了客户的忠诚度 ，而对于网络销售同样很有诱惑力，它可以省略许多中间商，象批发商 、经销商、 甚至是零售商， 而直接面对客户。从而大大降低了成本，企业的产品更有竞争力取得更大的销售业绩，而更主要的是能以最快的速度得到客户的反馈信息，使企业的产品更适应市场的需求，而使企业总是走在市场的最前列。 可有的专家却认为。网络营销是有一些优势，但他的缺点却不容忽视。网络化是可以更快的得到市场信息， 但网络销售提高销售业绩却不堪赞同。他们认为，网络化今天却只是最前沿的东西。大部分的人还没有接受这种方式。人们还不太习惯在网上购物，他们对这些虚拟的东西缺乏信任，他们还是比较相信现实中存在的东西。生活中，如果我买了东西质量有什么问题直接就可以找厂家， 或者找卖主 ，而且会很快的得到答复。可网上我不知道该找谁，怎么找，什么时候有答复？再说有的东西根本就不适合在网上销售，比如可口可乐公司生产的饮品， 我想喝的时候随便进哪个商店或者超市都能买到，这已经再方便不过了，还要怎么简化销售过程吗？谁都知道没有必要了。你要想得到顾客的信任，想尽可能的满足顾客，那么我想最有效的方法不是去降低成本，只要你在世界的每个角落都摆放上可乐，让人们不论在什么时间什么地点只要想喝就能够看到它那就是对顾客最大的满足，不要只顾着降低成本而却忘了更重要的市场占有率。 网络化发展的的确快，可按照现在的电脑普及率要完全的向网络化转变还需要相当长的时间，更何况对我们中国的企业。网络营销确实潜力很大，可要完全开发却也不易，传统的营销方式还是会占主导地位，网络营销很快的取代传统的营销是不现实的。也许最好的营销方式不是网络营销，也不是传统营销，我觉得他们完全可以相互补充，各取所长，也许那才是最好最有前途的营销方式吧。
First， services Modern economic development is characterized by a significant service industry booming national economy， the status of its growing importance of services marketing highlights the growing importance of China has joined WTO， foreign companies have to seize the Chinese， and foreign services， marketing war will appear white-hot Economic life of service can be divided into two One is service products， product creation and delivery for customers mainly from the core interests of intangible The other is the function of services， products， mainly from the formation of the core interests of the ingredients， invisible only to meet customer service needs of non- Berry think that the source of the product's core interests， the tangible and intangible elements of composition to be more than that， then the product can be seen as a "commodity" (tangible products); if intangible components of tangible elements to more than that， then the product can be seen as a "" And services consistent with this distinction， service marketing research formed the two major areas， namely services， products， marketing and customer service Service is the essence of product marketing， how to promote the exchange of product services; customer service is of the essence of marketing， how to use the services as a marketing tool to promote the exchange of tangible However， both services product marketing， or customer service， marketing， service marketing is the core concept of customer satisfaction and loyalty， and by obtaining customer satisfaction and loyalty to the promotion of mutually beneficial exchange， and ultimately sales performance improvement and long-term business Second， network Use of the Internet is a communication line， into the international network of global computer information delivery system will be the next most important channel for Internet Marketing features include; can provide anytime， anywhere 24 hours of global marketing services; computer can store large amounts of information， on behalf of consumer inquiries， the amount of information transmitted and accuracy， far more than other media; to meet market demands in a timely manner Update product or price adjustments; reduce printing and mailing costs; and no store rent， saving water and labor costs; can avoid the interference of a salesman selling strong; can talk through the provision of information and interaction with consumers long-term good Internet is the most powerful marketing tool， it also combines Qudao， marketing， electronic transactions， interactive customer service and market information analysis and delivery of a variety of It features sound and light interactive communication， as of time， the media， who have been attracted to the eyes of the younger In addition， it has a one to one marketing capabilities， it is consistent with [Focus marketing] and [direct marketing] future Internet marketing can be considered as an emerging marketing channels， it is not necessarily to replace the traditional channels， but through the development of information technology to innovation and re-marketing But it is undeniable that online marketing is bound to impact traditional marketing， so the business community must pay attention to this trend， and with the software industry for close contact and Advertising industry as an example， in the latest media age， sales are consistent from start to finish operation， that is attracting attention from the triggered interest， resulting in purchases， procurement， these cities become， and advertising companies will participate in the marketing of the Commercial enterprises also need to change the traditional organizational forms， to enhance the functions of the new media sector， the introduction of both quality and marketing personnel in computer technology， the future can have the market's competitive Third， green The so-called "green marketing" refers to the social and enterprises are fully aware of the increasing environmental awareness of consumers and the resulting need for clean-based pollution-free products based on the discovery， creation and select market opportunities， through a series of rational means of marketing to meet consumer and community development needs of the ecological environment and realize sustainable development Green Marketing is the core ecological principles in accordance with environmental protection and to select and determine the marketing mix strategy is based on green technology， green markets and green based on economic， ecological concerns for the human response to a mode of Some developed countries the demand for green products is very extensive， but developing countries as capital and consumer orientation， quality and consumer reasons， it can not really achieve the greening of all consumer Taiwan for instance， currently only some food， home appliances， communication products， part-green; while developed countries have adopted a variety of ways and means， including legislation， ， Lai Tuixing and the achievement of all products Di green Thus having a very broad basis of market demand for green marketing activities have laid a solid To green， for example， the United Kingdom， Germany， the demand for green food can not self-sufficient， the United Kingdom every year， the import of 80% of the total food consumption in Germany is as high as 98% This indicates that the market potential for green products is very large， very wide market Green marketing is the twenty-first century consumer demand resulting from a novel marketing idea， that is， green marketing， marketing is also not out of the original Therefore， the development of green marketing model and program selection and integration of related resources can not can not be severed from the original basis of marketing theory can be said that green marketing is the pursuit of health， safety， environmental protection， developed under the ideology of the new ways and means of Establish a modern enterprise is only a new marketing philosophy of sustainable development， make efforts to green marketing， the development of green products for green production， and sustainable development to adapt to the At the same time， enterprises can further "consumer oriented"， to promote sustainable consumption patterns of the full development and realization of their obligation to promote social development and ecological development of the responsibilities and obligations， so that their economic， social and environmental benefits
