Abstract: With the rapid development of tourism， with tourism a marked increase in the degree of market， an increasingly competitive tourism Competition led to travel into the brand competition， brand marketing， an increasingly prominent Tourism as a tourism destination brand management operation and development of new strategies and means of getting attention， and gradually used in Tourism in understanding the meaning of the brand based on the analysis of the significance of the tourism brand management， brand management that travel to tourist places help to improve market competitiveness and overall efficiency is conducive to the sustainable development of tourism in this paper on the domestic and international tourism to brand management literature is the paper， and draw all aspects of business tourism destination brand some of the conclusions in the analysis of the value of tourism area of brand strategy， based on several brand management strategy proposed for the tourist attractions in China brand provide a theoretical basis for business Keywords: Tourism Brand; brand positioning; business strategy
Abstract: With the fact that the tourist trade promptness develops， become market-oriented with tourist trade degree obvious rise ， market competition touring are gradually The fierce rivalry leads to a tourist spot enter a brand competing for a times ， the effect that brand camp sells is outstanding Tourist spot brand manage be a tourist spot manage new strategy and means Yue Lai Yue developing are regarded highly， and being applied step by step in On the basis understanding tourist spot brand import's， have analysed the significance that the brand touring manages ， think that the tourist spot brand is beneficial to managing improving tourist spot marketplace competition and synthetical beneficial result ， beneficial to tourist spot sustainable development， the document that the tourist spot brand manages to home and abroad has written the main body of a book sketch， and from every aspect analysis reaches a few conclusions that the tourist spot brand manages， bring forward almost big brand management game ， provide the theory basis to our country tour beauty spot brand management strategy on basis putting brand strategy value into practice in analytical tour beauty spot，
