Forging cross-cultural communication skills across the cross-cultural communication barriers Abstract: the main co-exist in a variety of cultural circumstances， cross-cultural communication and management of modern enterprise has become one of the key questions Should study the modern enterprise， cultivate cross-cultural communication skills and Key words: cross-cultural management cross-cultural communication barrier-free communication With Beijing's successful Olympic bid and China's accession to the WTO， "internationalization" of "globalization" such as the use of Chinese vocabulary in the frequency of rapidly rising， more and more people recognize that globalization is the future of enterprise development inevitable The globalization of the economy resulted in business is no longer a single localization， but the main multi-cultural co-exist， therefore， cross-cultural management has become a modern enterprise important problem faced by However， in order to carry out a successful cross-cultural management， is inseparable from the success of cross-cultural communication， then， as business executives how to handle the situation? A very important point is to actively cultivate international personnel， and international personnel have the most basic quality is the ability to cross-cultural First， cross-cultural management and cross-cultural communication Cross-cultural management is the end of the 20th century in Europe and the United States and other Western countries in order to meet the needs of international business activity and the rise of an emerging disciplines， in research the process of multinational companies came into being， the main study and compare in different countries and cultural organization behavior， and to explore ways to improve management at the different culture methods to enhance management Its purpose lies in how different forms of culture in the atmosphere， the design of practical organization and management mechanism， to maximize the identification and use of the potential of enterprises and According to information available， about 82% of the failure of multinational companies are cross-cultural management failures There are about 1 / 3 of the well-known multinational companies because of mismanagement pluralistic Culture facing the state of internal Cross-cultural communication skills refers to managers at different culture， can effectively and from different countries and cultural backgrounds of the people's ability to Many of the world famous enterprise managers will be this ability to communicate as they are the key to Recently， Nokia Chief Executive Officer Speaking at the Chief Executive Officer should have the most important capacity that are effective communication and manage the competency of In the West， cross-cultural communication has become a new cross-cutting disciplines， but also in today's world-class international business school Two， human cross-cultural communication barriers exist Culture goes back to ancient times， all-embracing， omnipresent， it is difficult to have a unified According to world-renowned cross-cultural and management experts galt • Ted霍弗斯definition， culture is a member of the crowd from which the other members of the crowd of common way of thinking， culture includes value systems， values are the cornerstone of Countries differences in values and norms， resulting in the countries of people's way of thinking and different code of In international business， these differences can easily lead to misunderstanding between both American well-known international business scholar D Hendrix， put many large companies in the international business culture because of its lack of understanding and lead to failures into "International Business Mistakes" book one of these failures and the lessons are mostly because senior management does not understand other country's culture and specific circumstances Serious obstacles to cross-cultural communication and there will be a "cultural " "Culture shock" refers to when people to work abroad， study or settle in to an unfamiliar cultural environment to live， often experience varying degrees of psychological "Culture shock" upon their arrival in the new environment of working a great influence on At the same culture， communication management and leadership are an important part of the Communication process is signal encoding， decoding process， including the speech signals and non-verbal signals， such as acts of non-verbal signals (gestures)， objects， which form in the body language to Some of the same body language and objects， in different cultures have different The largest such as cross-cultural error than Nixon at first visit to Brazil If Nixon's people know him are aware favorites gestures， but also on behalf of his gestures， hands above their heads is ok to do like， at this gesture on behalf of the United States culture and friendly win， however， in Brazil on otherwise， and culture in Brazil This is the most obscene gesture， equivalent to American culture up the middle finger Nixon the error caused by the impact of self- Cross-cultural communication and the fundamental point is open heterogeneous culture hidden layer， to transcend cultural barriers， so that all exchanges between the state and the nation
